What Does It Really Mean to "Educate" Your Clients?
/When you hear the phrase "educate your clients," does it conjure images of standing at a chalkboard, diagramming the difference between a loveseat and a settee? Or maybe, you picture a client nodding eagerly as you cover the finer points of fabric durability? (Spoiler: it’s neither of these.) Educating your clients isn’t about lecturing; it’s about giving them the confidence to make decisions and the clarity to trust yours.
Here’s the thing: interior design can feel overwhelming for those new to it. Most clients walk in with a Pinterest board full of dreams and a vocabulary that maxes out at “modern farmhouse.” They want the magic but aren’t always sure how it’s made. That’s where you come in—not to play professor, but to guide them through the process with a little patience, a lot of insight, and just enough humor to keep it from feeling like a chore.
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