Join the Conversation: Bridging the Gaps in Interior Design Software

Whether you're a seasoned industry expert or a budding designer, the demand for comprehensive software solutions is on the rise. Despite the availability of numerous popular platforms, there persists a longing among interior designers for a system that bridges the functional gaps and takes their productivity to new heights. As an advocate for enhancing the industry, I believe it's time to initiate a meaningful conversation and identify the missing pieces. By doing so, we can inspire developers to bridge these gaps and create the ultimate all-in-one solution that seamlessly integrates project management and administrative features, meeting the common functional needs sought after by designers like you.

I invite you to explore this (surely incomplete) list of functions that I repeatedly hear designers seeking in a project management program. What would you add?

  • Task Tracking

  • Time Tracking

  • Procurement Tracking

  • Project Timeline & Milestones

  • Team Communication

  • Client Communication

  • Vendor Portfolio

  • Material & Product Library

  • Clipper Tool Extension

  • Design Resource Library

  • File Storage

  • Moodboard & Presentation Creation

  • 2D & 3D Drawing

  • Budget Tracking

  • Template Creation

  • Invoicing & Purchase Orders

  • Bookkeeping

  • Performance Analytics

  • Mobile App Compatibility

And to think these are just some of the many moving parts that designers juggle behind each beautiful project! Beyond these crucial functions, I often come across shared grievances from designers concerning the project management program they utilize. Do any of these hit close to home for you?

  • Poor User Interface (UI) Design

  • Limited Integration

  • Complexity and Learning Curve

  • Limited Collaboration and Communication Features

  • Insufficient Customization

  • High or Inflexible Pricing Plans

  • Unreliable Customer Support

Calling all the visionary minds shaping the industry! It’s time to share your thoughts on the improvements and features you would like to see in interior design software. If you would like to participate in our questionnaire, feel free to draw inspiration from the points above that ring true for you or add your own unique insights. We’d love to hear from you!

We eagerly await your insights and thank you for being a part of this journey towards innovation and excellence in the interior design industry!

xx, Danae

Planning Like a Pro: 6 Effective Tips for Organizing Your Editorial Calendar

If you're reading this, chances are you can understand the struggle all too well. It's the middle of the week, and you haven't managed to share anything on Instagram yet. On top of that, you have a backlog of content from site visits that you haven't had the chance to sift through. As an interior designer, “social media manager” can feel like yet another hat you have to wear.. But fear not! By implementing a well-designed editorial calendar, you can bring order to the chaos and find your rhythm in no time. Let’s dive in.

An editorial calendar can be described as a comprehensive plan outlining specific themes, determining the content you'll post on designated days, and scheduling it well in advance, often spanning weeks or even months. This includes photos and videos for social media, newsletters, blog content, and anything else you share online. So, how can you make the most of it?

1. Use an effective platform.

You may already be using project management software or programs that you could also use for creating your editorial calendar. Incorporate your content into your workspace scope. Asana, Trello, and Monday.com are just a few popular options.

2. Keep your files together.

Even if you don’t have time to sort through all your photos and videos the same day, take 3 minutes to do a content dump to a sub-folder, within your master content folder. Name it in a way that allows you to find it easily in the future (e.g. Paint Sample Site Visit).

3. Block out your planning time.

Instead of scrambling to create content in short, stressful bursts, schedule regular time, such as once every two weeks, to sit down and consider your current marketing strategy along with your firm's latest highlights. Map out a plan for the next month and generate ideas for the following months.

4. Set notifications and reminders.

Having a plan is great, but it can easily slip your mind. Set scheduled reminders to post your content. Some project management platforms integrate with social media management tools, enabling you to schedule and publish posts directly from the platform. Aim to post during high-traffic hours, and keep an eye on the times that tend to be most successful for you.

5. Alternate types of content.

To keep things fresh and interesting, alternate between different types of content. Include behind-the-scenes progress photos, day-in-the-life reels, images related to your blog posts, seasonal posts, and high-quality portfolio shots. Ensure that everything aligns with your brand identity and aesthetic. Maintain a master timeline of content topics to have a quick overview of your posting history.

6. Outsource.

You actually don’t have to do all of this on your own. Conceiving all the ideas behind your content can be time-consuming, yet maintaining an online presence is crucial. Consider meeting with a Virtual Design Assistant to brief them on your brand identity and voice. They can take a lot of the work off your plate, so you can spend more time actually designing!

By calmly curating your content themes and setting a realistic posting frequency, you can ensure a steady flow of captivating posts that resonate with your target audience. Don't be afraid to collaborate with guest contributors and align your content with key events to further enhance your online presence. And remember, a content bank is your best friend for storing and organizing ideas. So, get planning and watch your interior design brand flourish in the online realm!

xx, Danae


DIGITAL TEMPLATES?

We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download! 

Passive Income for Interior Designers: Design Workbooks

There are always going to be homeowners that prefer to take the DIY approach, whether that is for financial reasons or because they enjoy the challenge. While it may seem unlikely that they will reach out to purchase a service that an interior designer offers, there are other ways to help them with their project. Interior designers are catering to these types of homeowners by creating design workbooks. In this blog post, we will cover how to create a design workbook and how it benefits both the designer and the homeowner.

Define Your Design Process

Creating a clear, easy-to-follow workbook for how an interior designer starts and executes the design process is a great tool for the DIY-er. You can include customizable printables or downloads to boost the quality of your workbook. Include tips and tricks that you’ve learned through your interior design experience that someone who isn’t in the field wouldn’t know.

Optional: Choose a Niche

A general guide to start a DIY interior project is already an amazing tool, but you can take it one step further and create several workbooks for different niches. Here are some examples:

  • A Minimalism Workbook

  • A Guide For Creating A Feng Shui Bedroom

  • Work From Home Workbook

  • Picking a Paint Color Workbook

A great way to come up with different niches for your workbooks is by thinking of challenges you have had to tackle for clients and how you solved them for them.

Create Your Workbook

Creating a beautiful, clear workbook is key to marketing your product. Programs like Canva or Adobe Illustrator are a great place to start when creating workbook guides. This is also a task that can be outsourced to a VDA who has experience with these programs.

Get Ready to Sell

If you have an online shop on your website and you get a lot of traffic, this is a great place to store your workbook. You can also consider opening an Etsy or Shopify shop, especially if you want to sell multiple workbooks.

Market Your Workbook

Promote your workbook everywhere you can, whether that is on social media or on Facebook groups. If you have a newsletter be sure to mention that you have the workbook available for DIY-ers so that people who love your brand but prefer to do it themselves don’t miss out on your expert advice!

Go the Extra Mile

If you’re comfortable in front of the camera, or doing a voice-over video, creating a video on how to use your workbook is a great extra effort that could really make a difference to clients.

Although DIY-ers are not likely to purchase a service that you offer, they may still be following you on social media to get inspiration for their designs. Workbooks are a great way to bridge that gap between you and clients who want to do it themselves.

Happy Earning!

xx, Danae

How to Attract the Right Design Projects (and Say No to the Wrong Ones)

As an interior designer, you love what you do. But let's be honest, sometimes it's tempting to say "yes" to every project that comes your way, even ones that don’t thrill you. It's easy to think that taking on every job will bring more money, more exposure, and more success. But the truth is that turning down projects is an essential part of running a successful design business. So let’s explore some key considerations for filtering inquiries and rejecting poor matches gracefully.

Identify Your Niche and Goals

Choosing the right project starts with identifying your specialty and interests. Think about your ideal client and the type of design work that excites you the most. For instance, if you're a minimalist designer, it might not be a good fit to take on a project for someone who wants a cluttered and eclectic space. Focusing on your strengths and passions will not only make the project more enjoyable for you, but it will also result in a better outcome for the client and boost your portfolio in the desired direction.

Keep Your Online Presence in Line

Your website and online content are crucial assets in representing your business and its image. Having a consistent brand identity helps to weed out clients who won't resonate with your style or vision. On the other hand, a well-crafted brand image will be more memorable and attract the right clients who share your design philosophy and aesthetic, leading to better projects for you. In addition, if your website provides clear information about your services and pricing, it’s more likely that you’ll hear from people who are already keen on what you have to offer.

Screen Inquiries with Your Questionnaire

Investing time and effort into creating an intentional online inquiry form can save you a lot of future work. Not only does it help filter out inquiries that may not be a solid match, but it’s also a way for potential clients to get to know your business. By asking specific questions about aspects including style, budget, scope, and timeline, your online form can effectively attract clients who are aligned with you. Using limited multiple-choice options, especially with a budget, offers insight into your price range and can also prevent mismatches from contacting you in the first place. Even if an unsuitable client still reaches out, your online form can still help you quickly determine whether or not they're a good fit.

Go With Your Gut

One of the most important things to take into account when choosing a design project is your gut instinct. If something feels off or if you have any doubts about the project or the client, you shouldn’t underestimate your intuition. Your gut instinct is often your subconscious picking up on something that your conscious mind may not have noticed. Trusting your gut can save you a lot of time, energy, and possibly negative experiences.

Turn Down Projects with Grace

It's inevitable that there will still be some projects that won't move forward as hoped. When you come to that realization, send the interested parties a gracious email that thanks them for their interest and recommends other designers who could be a better match for their project. You could say something like: "Thank you for reaching out to us. We appreciate your interest in our work! After carefully reviewing your inquiry, we believe that other designers could be a better match for your needs in terms of [budget/style/timeline]." This approach shows your professionalism and consideration, and it’s a win-win-win situation if you have a referral agreement with designers whose specialties or capacities are outside of yours.

It's natural to feel hesitant about turning down a potential project, especially when business is slow. However, it's essential to recognize the value of saying "no" to the wrong match. Doing so doesn’t mean waiting around for the perfect project to come along, but rather keeps you free to fine-tune your marketing strategies so that a better match can find you. In the end, it's about building a fulfilling career in interior design, and that starts with making the right choices about the projects you take on.

xx, Danae

Lights, Camera, Conversation: How Video Marketing Can Drive Your Interior Design Business

Do you remember when Instagram was solely for photos? Then came the advent of videos, and the TikTok revolution. The trend is clear: people crave videos that are short, engaging, and informative. Perhaps you already share snippets of your projects on Instagram stories, but are you leveraging video marketing to its full potential? Let’s explore the benefits of video marketing for your interior design studio, and how it can help you achieve your business goals.

Showcase Your Best Work

Incorporating videos into your marketing strategy enables you to lead potential clients on a tour of your company and services, highlighting the aspects that you most want them to see. Instead of leaving them to navigate your website aimlessly, you have a golden opportunity to present your design studio in an engaging and immersive manner.

Personalize Your Brand

Videos also give you the chance to introduce yourself and put a friendly face to your name. It creates a great first impression and adds a surprisingly rare human touch. It helps viewers to feel like they know you and builds trust, making you feel like a real person they would like to work with. See it for yourself and check out my welcome video on my home page!

Educate Your Audience

By using videos, you can engage with your audience and provide them with information about your interior design services, the design process, and the advantages of working with your studio. In addition, this helps you to attract the right type of clients who are genuinely interested in working with you and are more likely to seek further details if they perceive a good match.

Amplify Your Reach

Video content is more likely to be shared on social media than any other type of content. This means that by creating high-quality videos, you can increase your reach and engagement across social media platforms such as Instagram, Facebook, TikTok, and YouTube. Not only can this help to attract new clients, but it can also help to create a buzz around your brand and generate more interest in your services.

Improve Brand Recall

Video marketing is all about creating a memorable experience for your audience. By using dynamic visuals, music, and storytelling, you can create a video that resonates with your audience emotionally and leaves a lasting impression. This can help to keep your brand top of mind for potential clients and make them more likely to choose your studio over others when it comes time to hire an interior designer.

If you're wondering what kind of content you can include in your videos, here are some ideas to get you started:

  • A welcome or introductory video

  • Video tours of your completed projects with before-and-afters

  • Behind the scenes of your projects and studio life

  • Design tips and tricks offering value and establishing authority

  • Q&A sessions with questions from followers

  • Client testimonials

Of course, creating high-quality videos can be time-consuming and require a certain level of experience and skill. That’s where we can help. Our virtual design assistant team includes members with expertise in creating engaging, visually stunning videos that capture the essence of your interior design studio. Whether you need a brand video to introduce your business (like mine!), a portfolio video to highlight your best work or a behind-the-scenes look at your design process, we can match you with an assistant who can help bring your vision to life.

xx, Danae 

Tips for Successful Outsourcing for Interior Designers

As an interior designer, you know that time is one of your most valuable resources. With a busy schedule, it can be challenging to manage all aspects of your business, from design to administration. That's why more and more designers are turning to outsourcing to lighten their workload and focus on their core competencies. In this article, we'll explore the benefits of outsourcing and provide tips for a successful partnership. Whether you're considering outsourcing for the first time or looking to optimize your current arrangements, this guide will help you make outsourcing work for you.

And, as many of our clients can attest, we will assist you with any of the below to help set you up for outsourcing success! If you need help with anything at all, please feel free to reach out.

Whether you're a small start-up or a large corporation, outsourcing can provide numerous benefits that can help take your business to the next level. To name a few, outsourcing:

  • Provides access to specialized skills and expertise

  • Increases flexibility in managing workload and meeting deadlines

  • Enables you to scale your business without having to hire full-time staff

  • Reduces the burden of repetitive or time-consuming tasks

  • Allows you to take on more projects and grow your business

And it works wonderfully when both parties are on the same page. By providing your outsourcing collaborator or virtual design assistant with the necessary information and tools, you'll set them up for success and equip them with everything they need to work efficiently and effectively for you. This will not only save you time and money in the long run, but it will also help to establish a positive working relationship based on clear communication and mutual understanding. Here are 7 tips to ensure success when delegating tasks to another design professional.

Assess the tasks at hand.

Before beginning the outsourcing process, assess which tasks are suitable for outsourcing and which should be kept in-house. To determine which tasks to outsource, consider which tasks are most time-consuming, repetitive, or require specialized skills that may not be available in-house. Once you've determined which tasks to outsource, create a budget for those tasks to help you plan and prioritize.

Establish procedures.

To prepare for outsourcing, develop your standard operating procedures (SOPs) and compile them in a company manual. This document should delineate your firm's standard internal processes, policies, and procedures, including any useful links and templates. Having these procedures documented will help your outsourcing partner to comprehend how your firm operates and give them a reference point, which ultimately takes less of your time.

Gather style samples.

Another basic element to have prepared is your branding kit, which should include your company's logo, color palette, typography, and any other visual elements that define your brand. This will help your outsourcing partner to create designs that align with your brand and maintain a consistent visual identity. Providing AutoCAD samples, design style guides, and project briefs will also help them adapt their work to your aesthetic–and technical–style.

Set up your project management platform.

To effectively communicate with your outsourcing partner, it is enormously helpful to use a project management software or platform, such as Asana or Trello, which you can use to communicate, track progress, and assign tasks. This way, you can manage your team's workload and stay on top of deadlines.

When you’re ready to brief your collaborator, here are some additional tips to ensure that the hand-off goes smoothly.

Talk big picture.

Share a brief overview of your business and identify your current needs (distinguishing them from potential future tasks) to ensure that your outsourcing partner understands what they will be working on right away. Additionally, communicate the time and schedule commitment that you are looking for at this time. This is also a good opportunity to let them know your preferred communication style, and what the first steps will be.

Define the scope.

When handing off a particular project or task, be sure to specify deadlines, a time limit if there is one, and the level of detail required (for example, a preliminary conceptual floor plan versus a final bid set). If possible, provide examples of similar previous work they can reference to cohere to your company’s standards. While there are a number of so-called "industry standards", the reality is that every firm is different, so the more specific you are when briefing, the better the result. If a project is being divvied up among multiple team members, let them know where their responsibilities begin and end so that they’re clear on their role, while also aware of other moving parts.

Foster open communication.

Communication is key when it comes to outsourcing. As you'll be working with people who may not be physically present, it's important to establish effective communication channels. By keeping an open dialogue, you can prevent minor queries from delaying progress. Make sure your assistant knows how and when to contact you or other team members for prompt resolution of doubts. Sharing your daily availability on a platform like Google Calendar can improve communication and efficiency. It's also helpful to schedule regular check-ins with an ongoing assistant, such as via video calls, to maintain fluid communication and benefit from mutual feedback.

Give them a heads up.

A final point to consider when outsourcing is to provide as much advance notice as possible when you anticipate a change in workload. By doing so, you not only give the assistant ample time to organize their time and resources to meet your needs but also respect their schedule and other obligations. Your assistant may also be working with other clients, and by giving them advance notice whenever possible, you are also ensuring that your projects remain a priority.

In conclusion, outsourcing can be a valuable resource for interior designers who want to grow their business and focus on what they do best. By following these tips, you'll be well on your way to a successful outsourcing partnership. So why not explore the benefits of outsourcing today and see how it can help you achieve your goals?

As always, we are happy to help! Please feel free to reach out if you need anything at all!

xx, Danae


Exciting News!

Enrollment for the Interior Design Standard has opened back up if you’d like to sneak into the Class of Spring 2023. So if you still wish you’d done it… NOW is the time!

Join the hundreds of designers transforming their businesses.

Enrollment will officially close Thursday, April 27th at 11:59PM EST.

NEW SERVICE ALERT! Interior Designer Influencer Support

You know we are passionate about helping interior designers grow & scale their businesses in a variety of ways. As more and more interior designers are interested in creating additional income streams, we are now offering an Interior Designer Influencer Support service.

We are passionate about helping Interior Designers with an established following that would like to begin leveraging that audience for additional revenue streams as influencers. 

Here are a few large projects that we can help Interior Designers to strategize and implement.

  • Brand Collaborations – The most popular way to earn income as an influencer is working directly with brands. To be successful, you’ll need a media kit, systems for tracking pitches, a way to identify correct brand contacts, lots of follow up, and finally, you will need to negotiate!

  • Engagement Management – An engaged following is a loyal following! We can create a schedule and system for responding to DMs, nurturing relationships/leads, drafting responses to FAQs (automating if appropriate), converting leads, requesting collabs.

  • Course Creation – Educate your audience with an online course. Launching requires careful planning. Let us help you develop course content, manage the project through development, testing, and launch.

  • Digital Products – Share your design expertise with a large audience for a relatively small investment.  We can assist you with developing eBooks, e-Designs, or Design "Recipes", setting them up for sale, delivery, and creating sales funnels that establish your authority as a reputable designer and lead the customer to purchase larger ticket items.

  • Blogging – We will help you develop a blueprint to build your blog! Everything from choosing a platform, setting up plugins, SEO strategy, formatting posts, image alt text, connecting an email management service, reviewing analytics, and Pinterest strategy.

  • Paid Communities – Monetize your audience by providing exclusive content for your loyal followers. You may want help setting up landing pages, payment processors, strategizing content, ensuring an excellent customer experience, establishing SOPs, workflow, and all the details…that’s what we’re here for!

  • Subscription Boxes – Do you have a knack for choosing décor? A subscription box is an excellent way to share your favorite items with your following, and make a profit! We assist with sourcing items, negotiating wholesale accounts, sourcing shipping supplies, setting up a sales platform, waiting lists, and launch strategy. 

  • Email Implementation – An email list is crucial for direct and reliable correspondence with your audience. We are available to set up email marketing software, lead magnets and creating sales funnels for you!

HOW IT WORKS:

  1. Email Elite Design Assistants and let me know you are interested in the Influencer Support service.

  2. I’ll reply with more information on pricing, contracting and connect you to an expert Influencer Support VDA.

  3. You and the VDA will have a conversation where you can ask any questions regarding the service to see if it’s a fit for you.

  4. After that conversation all you need to do is send in the contract and you can begin working with your Influencer Support VDA.

Please let me know if you have any questions! Have a wonderful day!

xx, Danae