In interior design, a niche is a specific area of expertise—something you specialize in that helps your business stand out. Rather than offering one-size-fits-all services, choosing a niche allows you to speak directly to a certain type of client and project. It’s about being known for something—whether that’s stylish urban apartments, holistic wellness spaces, or high-end kitchen renovations.

Your niche reflects your strengths, personal style, and the kind of work that lights you up. It’s not just about what you can do—it’s about what you want to be known for.