An Interior Designer's Guide to Updating Your Website to Attract Clients—2025 Edition

An Interior Designer's Guide to Updating Your Website to Attract Clients—2025 Edition

Your website is so much more than just a portfolio. It’s your most powerful sales tool. When optimized correctly, it works around the clock to attract ideal clients, filter out the wrong ones, and book discovery calls—allowing you to focus on your craft. But here’s the truth: many designers never learn how to build a website that’s strategically optimized to convert visitors into leads or clients. Worse, they often struggle to even get visitors in the first place. Don’t worry, though; it’s never too late to turn things around!

With just a few simple (yet impactful) changes, your website can start working harder for you. Let’s walk through several actionable strategies to transform your site into a lead-generation machine—no tech degree required.

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