Best Practices for Delegating Blogging and Copywriting to a Virtual Design Assistant

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Your time is precious, and making a name for yourself in the interior design industry seems to demand more of it every day. You got into design because of your passion for creating beautiful spaces, not to spend your time writing blog posts or crafting web copy. If you're considering delegating some of those tasks, like blogging or copywriting, to a Virtual Design Assistant (VDA), you're on the right track! But how do you get the most out of this partnership and still see results that reflect your brand?

As part of our “Best Practices” series, here are some tried-and-true tips for smoothly transitioning your content creation needs to a VDA while keeping your brand’s voice front and center.

1. Define Your Content Goals Clearly

Before offloading any writing tasks, set clear goals for your content. Are you looking to establish yourself as an expert in a niche, drive more traffic to your site, or engage potential clients? Knowing the specific purpose behind your content will help your VDA craft blog posts or marketing copy that aligns with your business objectives.

If part of your strategy includes improving search engine visibility, share that goal with your VDA upfront. Define any SEO keywords you’d like to focus on, so they can incorporate those into your content in an organic way. This can help build your online presence over time by aligning the content not just with your voice, but also with the terms your audience is searching for.

2. Share Examples of Your Voice and Tone

One of the trickiest parts of delegating writing is making sure the voice and tone still feel like you. To help your VDA capture your brand’s personality, share examples of past blog posts, social media captions, or newsletters that reflect the voice you want to maintain.

Do you prefer a conversational tone, or something more polished and professional? Are there specific phrases or ways of expressing yourself that you love—or hate? Do you crack the occasional joke or stay buttoned up? The more you communicate your style preferences upfront, the more quickly your VDA will adapt and produce content that feels authentic to your brand.

3. Create a Content Calendar Together

Content creation can easily slip through the cracks without a plan in place. Collaborate with your VDA to build a content calendar that outlines what needs to be written, when it’s due, and when it will go live. This will keep your content organized and help make sure it aligns with promotions, events, or project milestones. Plus, having a calendar gives both you and your VDA a clear sense of what’s coming up, making the content creation process less reactive and more strategic.

4. Provide Big Picture Insights

Your VDA might be great at crafting content, but you're the expert when it comes to your business. To create content that truly reflects your brand, they need to be fully up to speed on who you are, what your studio stands for, and the projects that define your work. Share the backstory of your business, key moments in your journey, and the personality traits that make your studio unique. Additionally, make sure your VDA knows about any standout projects you’ve completed or upcoming milestones. The more context they have, the more personal, engaging, and relatable the content will feel, both for your collaboration and for the reader.

Since your VDA isn’t working alongside you in a physical office, it’s essential to make an ongoing, conscientious effort to keep them in the loop with relevant details. Whether that’s through regular check-ins, sharing project updates, or just talking through your design philosophy, keeping these lines of communication open will help your VDA infuse your content with authenticity. This effort also makes the working relationship more human, turning what could feel like a strictly transactional partnership into a dynamic, creative collaboration.

5. Start Small

Don’t feel like you need to hand over all your content creation tasks at once. Start small—maybe with a single blog post or a few social media captions—and gradually build from there. This approach gives your VDA time to adapt to your style, and it gives you a chance to evaluate their work without feeling overwhelmed. Over time, as the relationship builds, you can delegate more complex tasks, such as long-form blog posts or newsletters.

6. Offer Constructive Feedback

Delegating writing isn’t a one-and-done process. Expect a bit of trial and error at first, and be prepared to offer constructive feedback. Instead of simply saying what you don’t like, explain why something didn’t work and offer suggestions for improvement.

For example, if a blog post doesn’t align with your vision, provide specific examples of how the tone or content could be adjusted. Remember, it takes time for your VDA to fully understand your brand’s nuances and preferences. With patience and open communication, you’ll eventually develop a working rhythm that requires less oversight and produces better results. The more specific and clear your feedback, the faster your VDA will adapt to your style.

7. Leverage Your VDA for More

Once your VDA is producing great blog posts and copy, don’t stop there! VDAs can often assist with additional tasks, like managing social media, updating your website, or even creating email marketing campaigns. You’ve already spent the time getting your VDA up to speed on your brand and voice, so why not tap into their full potential? Leveraging their skills beyond blogging can save you even more time and create a cohesive brand presence across all your content channels.

Delegating your blogging and copywriting to a VDA can feel like handing off part of your voice, but with the right practices in place, you’ll create a strong partnership that frees up your time without sacrificing quality.

xx, Danae

P.S. Not looking for a virtual design assistant right now? No problem! Elite Design Assistants might still have exactly what you need. Explore our extensive library of prewritten blog content and email templates—designed to help you stand out in the industry and connect effortlessly. Check out all our resources by clicking the button below.

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Top Secrets to Working Effectively with Contractors

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If you’ve been an interior designer for a while, you’ve likely had at least one difficult encounter with a contractor. Whether it's missed deadlines, overlooked design details, or poor communication, challenges can arise. While a perfect, conflict-free relationship isn't always possible, there are strategies to help prevent tense situations.

Ultimately, designers and contractors share the same goal: keeping the client happy and delivering a successful project. Even if the contractor doesn’t work directly for you, following your vision means a smoother project, which benefits both you and the contractor.

As designers, it's important to manage contractors effectively because their work reflects on your professionalism. When a project is added to your portfolio, you can’t include a disclaimer about sloppy work being the contractor’s fault. The finished result is seen as your work, so it's in your best interest to make sure their performance meets your standards. 

Some designers prefer the client to hire the contractor directly, which reduces liability but also limits control. Others recommend a list of trusted contractors to maintain some influence. Either way, taking proactive steps helps build a positive working relationship and reduces potential issues. Here’s how to manage those relationships more effectively.

1. Clarify Your Role

One of the most important steps in managing contractors is making your role clear to both the client and the contractors from the beginning. Everyone involved needs to understand that you, as the designer, are the point of contact for any design-related questions. Contractors should never approach the client directly for input on the design or materials. All preferences and selections have been made by you for a reason, and any changes should be channeled through you to maintain the integrity of the project. And this way, the client doesn’t feel pressured to make decisions on-site without understanding the overall design context.

2. Put Everything in Writing

Start by clearly outlining the Construction Scope of Work—separate from your design scope—that details the contractor's responsibilities, timeline, and billing. Any changes to the original plan should be documented in a change order and signed by the client to confirm their approval of adjustments and associated costs. Additionally, document any mistakes or subpar work by the contractor, keeping photos, notes, and related communication in case issues escalate. Proper documentation helps protect you and ensures everyone stays accountable throughout the project.

3. Set Guidelines Early On

A great way to set expectations is by submitting a guidelines booklet to the contractor before work begins. This booklet should outline key requirements such as maintaining a clean worksite, specific work hours, and client property protection (e.g., no smoking or even inappropriate language on-site). While these might seem like small details, they can have a big impact on the client’s experience and perception of the project. If you hire the team directly, you should draft a detailed contract with a series of commitments regarding timeline, quality standards, and communication protocols. It’s much easier to hold contractors accountable when you have a formal agreement in place.

4. Add Key Requirements to the Drawing Set

In addition to your guidelines booklet, it’s smart to add key requirements directly into the margins of the drawing set. Contractors are much more likely to reference the drawings regularly, so if something is critical to the design (e.g., grout lines, paint finishes, or trim specifications), make sure it’s noted clearly on the drawings. This reduces the likelihood of important details being missed.

5. Do Your Research

Before recommending or hiring a contractor, do your homework. Start by asking for references from previous clients and checking online reviews to get a sense of their reputation. It's also a good idea to visit completed projects, if possible, to see their work firsthand. Make sure that the contractor is both insured and bonded—this provides protection for both you and the client if something goes wrong. You can request copies of their insurance certificates and bond documentation, and don’t hesitate to verify them with the issuing companies. A little research up front can save you a lot of headaches down the road.

6. Make Regular Site Visits

Regular on-site supervision is key to making sure everything stays on track. By visiting the site frequently, you can spot issues early, confirm that your design is being followed, and maintain open communication with the contractor. This hands-on involvement shows both the contractor and the client that you’re committed to delivering a high-quality result.

7. Create an Escalation Plan

Despite your best efforts, sometimes things will go wrong. Having a clear, predefined escalation plan can help you manage these issues when they do arise. For example, agree with the contractor on what happens if they miss a deadline or deliver subpar work. This might include financial penalties, extra work hours, or bringing in additional resources to fix the problem. Knowing there’s a plan in place can help you and the contractor navigate stressful situations with less friction.

8. Build a Positive Professional Relationship

Building rapport with contractors is one of the best long-term strategies for smooth project execution. When you take the time to foster trust and mutual respect, the contractor is more likely to go the extra mile for you, and you’ll find that projects tend to run more smoothly each time you work together. Beyond the logistics, it’s rewarding to have that human component in your work life—knowing you can rely on each other creates a better work environment for everyone involved.

Working with contractors isn’t always easy, but by clarifying expectations and maintaining consistent communication, you set the stage for a more successful project. And when everyone works together toward the same goal, the end result is a finished project that reflects well on both you and the contractor.

xx, Danae

Top Questions Budding Interior Designers Ask, Answered

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Design school can be demanding and thorough, but it often misses out on the nitty-gritty of running a business in the real world. If you’re just starting out as an interior designer, it’s only natural to have a ton of questions. And let’s be real—even if you’ve been in the industry for years, there are moments when you wonder how other designers are handling things or if you’re keeping up with the latest practices. So whether you’re just beginning or have been in the industry for years, these questions are for you!

1. How do I set my pricing and fees?

Setting your pricing can feel like walking a tightrope. You don’t want to scare potential clients away with high fees, but you also don’t want to undersell yourself. The good news is, there’s no one-size-fits-all approach—many designers use a combination of pricing models to keep things flexible and fair. For example, you could start with a flat rate base fee for a clearly defined scope of work and then switch to an hourly rate for any additional services or changes beyond the initial agreement. When deciding on your rates, consider factors like your location, experience level, target client, and the complexity of the project. High-end clients in major cities might expect a different pricing structure than a young couple in a small town. It’s all about aligning your value with your market.

2. What is a typical workflow for a design project from start to finish?

A smooth workflow is the backbone of any successful design project. Here’s a typical flow that you can customize as needed:

  • Initial Consultation: Meet with the client to understand their needs, preferences, and budget. This is your chance to build rapport and set expectations.

  • Design Concept Phase: Develop the big-picture vision for the space. This might include mood boards, color palettes, and inspiration images. This phase helps you and your client get on the same page about the direction of the design.

  • Design Development Phase: Now, it’s time to dive into the details! This phase involves creating detailed floor plans, choosing materials, and selecting furniture. You might also develop 3D renderings or conceptual drawings to help clients visualize the space.

  • Procurement: With the design approved, it’s time to order materials, furniture, and decor. Coordinate with suppliers, manage timelines, and keep an eye on the budget.

  • Installation: This is where the magic happens! Coordinate with contractors and oversee the installation to ensure everything aligns with the vision.

  • Project Wrap-Up: After installation, do a final walk-through with the client, address any last-minute tweaks, and make sure they are thrilled with the result. This is also a great time to request testimonials and take professional photos for your portfolio!

3. What social media platforms are most beneficial for interior designers?

Choosing the right social media platform can elevate your business and connect you with potential clients. Here’s a breakdown:

Instagram: A must for interior designers! It’s perfect for showcasing your portfolio with high-quality images, behind-the-scenes stories, and Reels that show your personality and process.

Pinterest: Another visual powerhouse, great for driving traffic to your website and getting your designs in front of people actively searching for inspiration.

Facebook: It can be useful for building a community through groups or promoting your services via local business pages.

Houzz: Fantastic for connecting directly with homeowners looking for professionals and sharing reviews.

LinkedIn: Great for establishing authority, networking with other professionals, and sharing thought leadership content.

YouTube: Perfect if you’re comfortable in front of the camera—share design tips, process videos, or even virtual tours of your projects. 

4. What are the best project management tools for interior designers?

Staying organized and on top of things is key, and there are some fantastic tools out there to help you do just that. For general project management, Asana, Trello, and ClickUp offer great platforms to organize tasks, timelines, and team collaboration. For more interior design-specific needs, tools like Studio Designer, Design Files, Design Manager, and Houzz Pro (formerly Ivy) offer comprehensive solutions for everything from billing and procurement to client communication and product sourcing. Each has its strengths, so it’s worth exploring them to find the best fit for your workflow. 

5. How do I build a portfolio with little or no experience?

The classic “chicken and egg” situation—clients want to see a portfolio, but you need clients to build one. Start by designing for friends or family or even staging rooms in your own home. Take on small, low-budget projects or volunteer to do spaces for local businesses or charity events. Make sure to document everything—high-quality photos are fundamental. And don’t forget to share your process, not just the finished product. Mood boards, sketches, and before-and-after shots show clients how you think and execute.

6. How can I differentiate myself from other designers in a crowded market?

Finding your unique place in the design world starts with a bit of self-reflection. Here’s how to carve out your niche:

  1. Identify Your Strengths: Are you great with bold color palettes? An expert at sustainable design? Know your superpower and lean into it.

  2. Define Your Ideal Client: Knowing who you want to work with can help you tailor your messaging, portfolio, and marketing efforts.

  3. Develop Your Brand Voice: How do you want to be perceived? Fun and quirky? Elegant and sophisticated? Make sure this comes through consistently in all your communications.

  4. Show Your Personality: People connect with people, not just pretty pictures. Use your website, social media, and client interactions to let your authentic self shine through. 

7. What are the best ways to present design concepts to clients?

Presentation matters! Start by setting up templates in Canva or your preferred platform for professional and consistent presentations. Use a mix of samples and swatches, inspiration images, conceptual drawings, and, if the budget allows, 3D renders. Make sure to tailor your presentation style to each client—some might prefer a hands-on approach with physical boards, while others might be more tech-savvy and prefer digital formats.

8. What should be included in a client contract?

A solid contract is your best friend. It should clearly outline the scope of work, payment terms, timelines, and responsibilities. Include a clause on revisions to prevent endless changes without compensation. Make sure to cover what happens if either party needs to terminate the contract and add a section about the handling of delays, like those caused by supply chain issues. The goal is to protect both parties and set clear expectations from the start. You can read more on this in this post. 

9. How do I deal with clients who have unrealistic budgets or expectations?

When faced with tricky clients who have big dreams but a small budget, clarity is key. Start with a generic estimated budget calculator to help them understand the costs associated with different levels of finishes and furniture. Then, offer tiered proposals that give them options at various price points. This way, they can see what’s achievable within their budget and understand how upgrading impacts the overall cost, but it leaves the decision in their hands. 

10. What tasks should I be outsourcing?

Thankfully, just about any task can be outsourced, from bookkeeping to procurement to social media management. Even technical tasks like CAD drawings and renders can be handled by someone else. Here at Elite Design Assistants, we’ve got a team ready to help with all of that. Whether it’s something you’re not strong at, something you don’t enjoy, or something you simply don’t have time for, outsourcing is a smart way to keep your focus on the creative aspects of your business.

Starting out in interior design can feel like juggling a million things at once, but remember, every experienced designer started where you are. It’s completely normal to wonder how others are managing their processes, and networking can be a fantastic way to gain insights from other industry professionals who are open and willing to share their experiences. But remember, just because others are doing things a certain way doesn’t mean it’s the best way for you at this moment. Embrace your unique journey, be open to trying new methods, reassess from time to time, and trust that you’re finding the path that works best for you. Good luck—you’ve got this!

xx, Danae

Best Practices for Delegating Sourcing to a Virtual Design Assistant (VDA)

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For many interior designers, sourcing is one of the most enjoyable parts of the job. After all, finding the perfect pieces to bring a design vision to life is deeply satisfying. But let’s be honest—there’s only so much time in a day and as much as you might love curating that perfect coffee table, sometimes it’s just not feasible to do it all yourself. That’s where a Virtual Design Assistant (VDA) comes in. Entrusting someone else with sourcing decisions can be scary at first, but with the right approach, it can be incredibly rewarding. Delegating effectively to your VDA isn’t just about handing over a list and hoping for the best.  

Here are some best practices to keep in mind to make the most out of your collaboration:

1. Define the Scope Clearly — Really Clearly

Before your VDA can start sourcing, they need to know exactly what they’re looking for. The key to effective delegation is providing all the necessary details upfront to avoid the endless back-and-forth that can make you feel like you should have just done it yourself. Here’s a handy checklist to guide your brief:

  • Item type

  • Style

  • Color(s)

  • Material(s)

  • Dimensions range

  • Required quantity

  • Budget range

  • Maximum lead time

  • Shipping destination

2. Specify Your Priorities

Not all items are created equal. Some are non-negotiable centerpieces, while others are fillers that just need to fit the bill. Be upfront about which pieces are must-haves and which ones are “nice to have.” This helps your VDA focus their efforts where it counts and not spend hours hunting down the perfect $20 side table when what you really need is the sofa of your dreams. To further streamline the process, consider setting a time cap for sourcing certain items—for example, no more than an hour for vanity lighting options. This way, your VDA knows how much time to invest in each task and can prioritize accordingly.

3. Share the Big Picture with Visual References 

Sourcing without understanding the big picture is like picking out an outfit in the dark—you might grab some great pieces, but they could end up clashing. Give your VDA the tools to make cohesive choices by sharing visual references that capture your firm’s signature style, the client's aesthetic brief, and any key pieces that have already been selected. This could include brand guidelines, mood boards, renderings, photos of the current space, or images of similar products that fit your vision. With these insights, your VDA can filter for items that harmonize with the overall design and stay true to your creative intentions. 

4. Give Access to Your Preferred Vendor List

VDAs can be a valuable extension of your sourcing network, but they’ll need access to your existing relationships to really hit the ground running. Share your list of preferred vendors along with any login or access details, so they can continue building on the vendor-designer relationships you’ve already established. This maintains continuity and means you’re still benefiting from those trade discounts. If you’re open to exploring new vendor relationships, keep a folder ready with your details and resale certificate that your VDA can use to set up new trade accounts on your behalf.

5. Set Deadlines and Expectations for Deliverables

When you're working against a project timeline, timing is everything. Clearly outline when you need sourcing options delivered and specify the format that works best for you—whether it's a straightforward list with links or a more detailed presentation that includes pros, cons, and style notes for each item. Also, be specific about the number of options you’d like for each piece to avoid an overwhelming or insufficient selection. Regular check-ins can help keep things on course, but avoid falling into the trap of micromanagement. Trust your VDA to do their job, but be prepared to quickly pivot or provide additional guidance if the initial options don’t quite hit the mark.

6. Keep the Conversation Going

Keeping the lines of communication open is key to making your partnership with your VDA work smoothly. Make sure you’re regularly touching base—celebrate when they hit the mark and guide them when they need a bit of redirection. Over time, they’ll get a better feel for your style and preferences, and the whole process will become more effortless. The more you communicate, the better the results you’ll see in their choices.

Remember, collaboration is a bit like good design—it’s all about harmony, balance, and knowing when to let go. Give your VDA the trust and tools they need, and you’ll soon see how much easier (and more fun) your projects can be. You’ve got this—and so do they!

xx, Danae

MOVE OVER AI: 7 Times Emotional Intelligence Saves Design Dilemmas

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In the wise words of Maya Angelou, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Sure, AI-generated designs and tools are shaking up the interior design world, but nothing replaces the warmth of genuine human connection. We’re not suggesting you toss out your tech—AI can be a fantastic assistant—but pairing it with a healthy dose of emotional intelligence is where the real magic happens. Here are just some of the instances where developing your emotional intelligence (aka emotional quotient or EQ) can elevate your design process, project outcomes, and client relationships:

1. When You Need to Read Between the Lines

Have you ever sat in a meeting where your client says one thing, but you can tell there’s something more behind their words? This is where emotional intelligence really kicks in. It’s not just about listening to what they say—it's about noticing the way they pause, the excitement in their voice when a certain idea comes up, or that little hesitation over a particular style. These subtle cues help you get to the heart of what they really want, even if they can’t quite put it into words. 

2. When Dates Have to Be Pushed Back

Ah, the dreaded project delay. No one likes hearing that their timeline just got a little longer, but sometimes it’s unavoidable. Instead of just breaking the news and bracing for impact, your emotional intelligence helps you soften the blow. By empathizing with your client’s frustration and offering clear, reassuring communication, you can help them to stay calm, too, and turn what could be a major setback into just a minor bump in the road.

3. When They Want Luxury on a Tight Budget

The classic scenario: a client has a champagne taste on a beer budget. It’s tempting to roll your eyes, but you can steer the conversation in a more productive direction. Instead of just shutting down their grand ideas, use your empathy to understand what they’re really after. Maybe it’s the feeling of luxury rather than the specific high-end items or brands. Understanding their priorities and what they value most allows you to offer compromises that still feel like a win, keeping the dream alive while staying within budget. That being said, it’s okay (and responsible) to gracefully turn down clients who really aren’t a fit. 

4. When You Get Tough Feedback

No one likes to hear that a design isn’t quite hitting the mark, but tough feedback is part of the process. With their precious home and the investment that it is, it’s understandable that they feel on edge when they’re met with disappointment on any level. And you’ve put long days (and nights, let’s be real) into this project, so it’s easy to feel defensive. But your emotional intelligence helps you take a step back, really hear what your client is saying, and make it a helpful conversation. Instead of taking it personally, you can listen, adapt, and refine your ideas, showing your client that you’re committed to bringing their vision to life—even if it means going back to the drawing board.

5. When the Team Dynamics Get Tricky

In any project, different opinions and personalities come into play. Working with a team is great, but it can get a little dicey when personalities clash or communication breaks down. This goes for your in-house team as well as when collaborating with contractors. Your emotional intelligence makes all the difference. By understanding each person’s perspective and keeping the lines of communication open, you can avoid things escalating and keep things constructive (forgive the pun).

6. When You Want to Create a Space That Truly Feels Like Home

Not everyone can design a space that looks straight out of a magazine, but even fewer can also make it feel like home. That takes really getting to know your client—their quirks, their memories, the little things that make them tick. Maybe it’s a particular shade of blue that reminds them of childhood summers or a cozy nook where they can unwind after a long day. This means you’re creating a space that feels like them, a place they’ll love coming back to every single day.

7. When It’s Time to Wow Them with the Reveal

The big reveal is the moment everyone’s been waiting for. And while AI might help you along the way, it’s your EQ that brings the wow factor. You’ve spent the time getting to know your clients, understanding what makes them tick, and designing a space that feels uniquely theirs. When you present them with that finished room and you see their face light up, that’s the real magic. Joining them in the contagious excitement of that special moment is a beautiful thing.

Of course, these are just a few examples of how emotional intelligence can save the day. So, how can you improve your own emotional intelligence? Start by paying more attention to the little things—practice active listening, put yourself in your client’s shoes, and don’t be afraid to reflect on your own reactions. Building EQ isn’t an overnight task, but with a bit of mindfulness and effort, you’ll find that it starts to become second nature. And trust me, your clients (and your designs) will thank you for it.

xx, Danae

World Heart Day: Heart-Healthy Habits for Designers

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As an interior designer, you’re no stranger to creating spaces that nurture well-being and promote a sense of harmony for your clients. But today, let's shift the focus to your own health! After all, our daily routines and habits play a huge role in our overall wellness, especially when it comes to heart health.

With World Heart Day approaching on September 29, it's the perfect time to consider how your daily work as a designer might be impacting your heart—and what you can do to keep it beating strong. According to the CDC, every 40 seconds, someone in the US has a heart attack. Those numbers are a bit startling, but here's the good news: by making a few adjustments, you can take proactive steps to protect your heart. So, read on for some doable tips that will fit right into your busy life!

1. Move More, Sit Less

We know how easy it is to get lost in the details of a project, spending hours hunched over fabric samples or CAD drawings. But prolonged sitting can be a strain on your heart. Combat this by setting a timer on your phone to remind yourself to stand up and move every hour–no hitting snooze! Take a quick walk around the office, stretch, or even do a few simple exercises like lunges or squats.

2. Make Your Workspace Work for Your Wellness

Just as you create spaces that support your clients’ lifestyles, consider how your own workspace can support your health. Ergonomic furniture is a must, but don’t stop there. Incorporate elements like a standing desk or even a treadmill desk if you’re feeling adventurous. Position your desk near a window to maximize natural light, which not only enhances your mood but also encourages you to take micro-breaks to soak in some vitamin D—essential for cardiovascular health.

3. Watch What You Sip and Snack On

Let’s face it: when deadlines loom, it’s easy to reach for another cup of coffee or a sugary snack to keep you going. But too much caffeine and sugar can increase your heart rate and blood pressure, putting extra strain on your heart. Instead, stock your workspace with nutritious snacks like nuts, fresh fruits, or even dark chocolate (in moderation, of course). And when it comes to beverages, try swapping out one of those coffee cups for herbal tea or water infused with lemon or cucumber.

4. Practice Stress Management

Designing under pressure is almost a given in this industry. Tight deadlines, demanding clients, and the pursuit of perfection can all contribute to stress, which is a known risk factor for heart disease. Incorporate stress-relief techniques into your daily routine, like deep breathing exercises, meditation, or even a quick walk in the fresh air. Consider taking short breaks to step away from your work and clear your mind, whether that means doing a five-minute meditation or simply enjoying a quiet moment with a cup of tea. These small moments of calm can have a big impact on your cardiovascular health.

5. Prioritize Sleep

It’s not uncommon for designers to burn the midnight oil, especially when you’re working against the clock. However, getting enough quality sleep is crucial for heart health. Poor sleep patterns can lead to high blood pressure and other heart-related issues. Create a bedtime routine that helps you wind down, and try to stick to a consistent sleep schedule. This might mean setting a non-negotiable "design cutoff time" at night where you step away from work, relax, and prepare for a good night's sleep.

6. Stay Connected

Interior design can sometimes be a solitary profession, especially if you’re freelancing or working from home. Isolation can lead to stress and loneliness, which aren’t good for your heart. Make time to connect with peers, whether through networking events, online communities, or simply catching up with a colleague over coffee. Social interaction is not only great for your mental health but also helps keep your heart healthy by reducing stress and increasing feelings of well-being.

Remember, your well-being is not just a nice-to-have—it's an essential part of your daily routine. Make a commitment to weave these small, heart-healthy habits into your workday, and before you know it, they’ll become second-nature to you. Your health is worth the investment!

xx, Danae

Are You Left-Handed? And Other Overlooked Questions for Design Clients

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Getting to know your clients inside and out is key to creating a space that truly feels like them. The initial consultation process can feel like a balancing act—sometimes fun, sometimes overwhelming, usually both.

While clients may come prepared with ideas and inspiration, it’s the designer’s responsibility to dig deeper, asking the right questions to not only capture the overall vision but also to uncover those finer details that clients might overlook. And although there are surely thousands of questionnaire templates available out there designed to help you with this, many of them surprisingly miss some of the perhaps less obvious points.

So, how many of these questions are you already asking your clients?

1. Are you right-handed or left-handed?

This might seem like a small detail, but it can have a big impact on the design. Knowing their dominant hand helps in planning everything from the direction cabinets open to the layout of the workspace, making everyday tasks more intuitive and comfortable.

2. How do you interact with your surroundings—are you tactile, visual, or auditory?

Understanding if your client is more hands-on, visually oriented, or sound-sensitive helps tailor the space to their natural preferences. For example, a tactile person might appreciate rich textures, while a visual person could benefit from a space with strong visual elements and organization.

3. What’s your ideal noise level at home or in different rooms?

Noise can be a deal-breaker when it comes to comfort at home. Whether your client craves silence or loves background noise, knowing their noise level preference helps you choose the right materials and layout to either insulate sound or let it flow. 

4. Do you have any allergies to be aware of?

Allergies can sneak up in unexpected ways—certain fabrics, finishes, or plants might trigger them. By knowing your client's allergies upfront, you can make sure their space is a safe haven. Even ask about food allergies–you wouldn’t want to send them a dangerous holiday gift basket!

5. Are there any specific scents that you associate with comfort or relaxation?

Scents are powerful in setting a mood and forgotten far too often in the scheme of interior design. Whether it’s the smell of fresh linen, lavender, or wood, incorporating your client’s favorite scents can make their space feel instantly more welcoming and personal.

6. How can your daily rituals or routines be elevated through your space?

Daily routines are where life happens, so why not make them more enjoyable? Whether it’s a morning coffee ritual or a nightly wind-down, designing a space that enhances these moments can make everyday life feel just a little more special. 

7. How do you use your space differently during the week compared to the weekend?

Your lifestyle can shift dramatically between weekdays and weekends. Knowing how your clients transition from work mode to relaxation or entertaining mode helps to create a flexible space that adapts to their needs.

8. What’s a comfort habit (like a cozy reading nook or late-night snack station) you indulge in?

Everyone has that one comfort habit they love. Designing around these little indulgences, whether it’s a cozy nook for reading or a perfect spot for late-night snacks, makes the space feel more like home.

9. What brands are you drawn to when it comes to clothing, cars, etc.?

The brands your client loves can tell you a lot about their taste and style. Whether they lean towards sleek and modern or classic and cozy, these preferences can guide the overall aesthetic and feel of their space. 

10. Do you like the idea of secret spaces or hidden compartments?

Who doesn’t love a good secret space? Hidden compartments or clever storage solutions can add a fun, whimsical element to a design, while also serving practical purposes, like keeping clutter out of sight. 

No detail is too small when it comes to making your client’s space feel truly theirs. By getting into the nitty-gritty details early on, you’ll set yourself up for a smoother design process and your clients will love you for going the extra mile. It’s all about those thoughtful touches that make a space feel like home.

xx, Danae

How to Design Happy Havens with Dopamine Decor

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Interior design has always been about more than just function—it’s about creating spaces that make us feel good. Recently, this idea has reached a new level in the form of a trend known as Dopamine Decor. It’s no longer just about making sure colors complement, storage is practical, and lighting is pleasant. Now, it’s about infusing big splashes of pure delight. Because, honestly, why shouldn't we?

What is Dopamine Decor?

Dopamine decor takes its name from dopamine, the feel-good neurotransmitter that’s associated with pleasure and reward. The idea is to design spaces that trigger these positive feelings. It stands for personal expression, happiness, and generally making you feel amazing in the space. And it also carries a connotation of vibrancy and awakeness, so naturally, there are brighter colors, bolder patterns, and unexpected touches.

Why is it Trending?

As it goes with trends, they only last so long before shifting (even if they do end up coming back). After several years of channeling serenity and elegance through neutral minimalism, people are craving comfort in special spaces that reflect their personalities and passions. One might also speculate that this trend is influenced by a broader societal trend towards incorporating dopamine-inducing and stimulating elements into our lives. In any case, more and more clients are pointing to bold, fun accents to brighten up their dwellings.

How to Design With Dopamine Decor 

Color Explosion: Introduce bold and bright colors. Think tangerine, fuchsia, teal, and sunny yellow to lift spirits and add a fun, energetic vibe. For example, suggest a bright teal kitchen or patterned wallpaper in the living room. You can also try color drenching, using one color across multiple surfaces to create a cohesive and immersive space.

Play with Patterns: Combine different patterns, like stripes with florals or polka dots with abstract designs, balanced with solid colors to avoid visual chaos. Picture a living room with a floral couch, striped pillows, and a bold, geometric rug. Mixing textures like velvet cushions with wooden furniture or a shaggy rug with sleek metal accents adds depth and interest to the design.

Have Fun with Shapes: Incorporate geometric patterns, squiggly or scalloped lines, or unusual forms to create a playful and dynamic environment. Use furniture with rounded edges, like a curvy sofa or an organic-shaped coffee table, to add softness and whimsy. Wall art featuring abstract shapes or a rug with bold, geometric patterns can also enhance the playful vibe.

Add Personal Touches: Fill the home with items that hold sentimental value or simply make them smile. Family photos, travel souvenirs, or quirky thrift store finds add unique, personal touches. DIY elements like painting a mural on a feature wall, crafting custom cushion covers, or upcycling an old piece of furniture with vibrant paint also work well.

Bring Nature Inside: Add greenery with plants. They reduce stress and improve mood while adding a splash of color. Consider low-maintenance options like pothos or snake plants. Using materials like wood, stone, and natural fibers helps ground the vibrant decor, creating a harmonious and inviting environment.

Make It Functional and Fun: Keep things organized with colorful bins, patterned boxes, and quirky hooks that serve both functional and decorative purposes, adding to the joyful aesthetic. Incorporate fun, interactive elements like chalkboard walls or magnetic boards where family members can leave notes and drawings, personalizing the space and keeping it dynamic. 

Adding Unexpected and Humorous Elements: Sprinkle in unexpected or humorous elements. These touches can surprise and delight, adding unique charm and personality.

What if it feels like…a bit much? 

Stress not! Dopamine decor doesn’t have to be maximalist or overloaded. It can be subtle without compromising your signature style. Sometimes a small splash of color can bring out the best in an otherwise subdued-tone room. Try a bold accent chair or a funky lamp as a statement piece to uplift the room's mood. You can reserve the louder designs for bathrooms or laundry rooms. You can also experiment with things like colorful hardware or picture frames to dip your toes into the trend.

Final Tips

  • This trend isn’t just “the more, the better.” You’ll still need to use your expertise to create harmony and avoid overload.

  • Take the whole sensory experience to the next level by adding an energizing, feel-good scent to the space.

  • Take the time to get to know your clients well enough to be able to incorporate those personal touches into their space.

  • Have fun with it!

xx, Danae

Studio Designer Acquires Mydoma: What This Means for Your Design Firm

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Written by: The Studio Designer Team

Originally Published on July 25, 2024 here.

Studio Designer the leading business management software platform for interior designers, today announced it has acquired Ottawa, Canada-based Mydoma, a leading project management and design business platform for interior designers. Together, Studio Designer and Mydoma support nearly 20,000 interior designers across the United States and Canada, creating the design industry’s #1 business management software platform for residential designers.

Studio Designer features integrated project management, time-billing, and payment solutions with a full GL accounting system. More designers, bookkeepers, and accountants leverage Studio Designer than any other solution to perform an expansive set of functions, from creating the first client presentation to accounting for the final invoice. This is why Studio Designer is relied upon by more than 15,000 designers, including many of the industry’s largest and most well-regarded firms, including Ken Fulk, Pembrooke & Ives, and Nate Berkus.

Mydoma’s focus on delivering exceptional solutions for lead generation, project management, and time tracking has led the company to great success, particularly with smaller firms or those that have recently formed. Studio Designer and Mydoma together will be able to support design firms at every stage of their journey, from Day 1 to AD100.

“For over 30 years, Studio Designer’s mission has been to empower designers’ creativity with innovative digital solutions. Sarah and the entire Mydoma team share this mission. We look forward to working together to develop new tools that will enable designers to create beautiful work while running successful, profitable businesses at every stage of their design careers. We are incredibly excited to bring Mydoma into the Studio Designer family,” said Keith Granet, Founder and CEO of Studio Designer.

The two companies will form the largest product, technology, and service team dedicated exclusively to creating business management software solutions for interior designers. This will translate to greater capabilities to deliver new, innovative features to designers, and provide even greater levels of customer support and design business education opportunities. By incorporating Mydoma into Studio Designer’s expansive product and service offerings, design firms of all sizes and stages of growth will find a solution that enables them to operate at their best.

“As a former interior designer, I was inspired to create Mydoma to solve the challenges that I experienced firsthand running my own firm. Over the last ten years, we are proud to have built an industry-leading product used by thousands of designers across the US and Canada. We are thrilled to join Studio Designer, which shares our values and mission to enable designers to spend less time managing and more time designing. Our future is bright as part of the Studio Designer community,” Sarah Daniele, Founder and CEO of Mydoma.

Your Input Matters: Contribute to the 2024 Interior Design Business Survey

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We're in the final stretch of the 2024 Interior Design Business Survey, and we need your invaluable insights! The survey ends at 8:00 AM tomorrow, August 15th! Sponsored by Pearl Collective, Interior Talent, and Business of Home, this survey is your chance to shape the future of our industry by sharing your experiences and perspectives on fees, salaries, and the current state of interior design.

Why Your Input Matters

The interior design industry is evolving rapidly, and your feedback is crucial to understanding how to navigate these changes. By dedicating just 20-30 minutes to complete the survey, you'll help us gain a clearer picture of:

  • How to Set Competitive Fees: Discover industry benchmarks for pricing your services.

  • Salary Insights: Understand what others are paying and getting paid.

  • Navigating Challenges: Learn how designers are tackling common industry obstacles, including the impact of AI and technology.

What’s in It for You?

As a token of our appreciation, you’ll receive complimentary access to the full survey results once the comprehensive report is released in October. Just provide your email address and opt-in to receive this valuable information.

How to Participate

Click the link below to start the survey now and join the ranks of forward-thinking designers who are making a difference:

CONTRIBUTE YOUR INPUT TO THE SURVEY NOW

Your participation helps generate the strategic insights you need to benchmark your results and manage your business effectively.

Spread the Word

Please share this survey with your team members, other interior designers, or manufacturers. The more responses we gather, the more valuable the resulting report will be for everyone in the industry.

Frequently Asked Questions

  • Who is sponsoring this year’s survey? Pearl Collective, in partnership with Interior Talent and Business of Home.

  • Why is this survey being conducted? To provide benchmarks and insights into the current state of the design industry.

  • What does the survey ask for? Business data on revenue, team composition, hiring practices, technology usage, business challenges, and future plans.

  • How is this year’s survey different? It includes new questions about AI and technology use in design, and features separate tracks for business owners, team members, and manufacturers.

  • Will my data be kept confidential? Yes, all submissions will be used solely for research purposes, and individual responses will not be identifiable in the final report.

  • What if I can’t or don’t want to answer a question? You can skip any question that doesn’t apply or that you prefer not to answer.

  • When will the results be published? In October 2024.

  • How do I get a copy of the results? Opt-in with your email address to receive an advance copy of the report.

  • How long will the survey take? Manufacturers can complete it in about 10 minutes, team members in 15-20 minutes, and firm owners in about 25 minutes.

Get Involved

Your feedback is essential for driving the industry forward. Take a few minutes today to complete the survey and contribute to a better understanding of our field.

Thank you for your participation!

TAKE THE SURVEY NOW

xx, Danae

 P.S. Don’t forget to share the survey with your colleagues and peers. The more responses we get, the richer the insights will be!