Studio Designer Acquires Mydoma: What This Means for Your Design Firm

Written by: The Studio Designer Team

Originally Published on July 25, 2024 here.

Studio Designer the leading business management software platform for interior designers, today announced it has acquired Ottawa, Canada-based Mydoma, a leading project management and design business platform for interior designers. Together, Studio Designer and Mydoma support nearly 20,000 interior designers across the United States and Canada, creating the design industry’s #1 business management software platform for residential designers.

Studio Designer features integrated project management, time-billing, and payment solutions with a full GL accounting system. More designers, bookkeepers, and accountants leverage Studio Designer than any other solution to perform an expansive set of functions, from creating the first client presentation to accounting for the final invoice. This is why Studio Designer is relied upon by more than 15,000 designers, including many of the industry’s largest and most well-regarded firms, including Ken Fulk, Pembrooke & Ives, and Nate Berkus.

Mydoma’s focus on delivering exceptional solutions for lead generation, project management, and time tracking has led the company to great success, particularly with smaller firms or those that have recently formed. Studio Designer and Mydoma together will be able to support design firms at every stage of their journey, from Day 1 to AD100.

“For over 30 years, Studio Designer’s mission has been to empower designers’ creativity with innovative digital solutions. Sarah and the entire Mydoma team share this mission. We look forward to working together to develop new tools that will enable designers to create beautiful work while running successful, profitable businesses at every stage of their design careers. We are incredibly excited to bring Mydoma into the Studio Designer family,” said Keith Granet, Founder and CEO of Studio Designer.

The two companies will form the largest product, technology, and service team dedicated exclusively to creating business management software solutions for interior designers. This will translate to greater capabilities to deliver new, innovative features to designers, and provide even greater levels of customer support and design business education opportunities. By incorporating Mydoma into Studio Designer’s expansive product and service offerings, design firms of all sizes and stages of growth will find a solution that enables them to operate at their best.

“As a former interior designer, I was inspired to create Mydoma to solve the challenges that I experienced firsthand running my own firm. Over the last ten years, we are proud to have built an industry-leading product used by thousands of designers across the US and Canada. We are thrilled to join Studio Designer, which shares our values and mission to enable designers to spend less time managing and more time designing. Our future is bright as part of the Studio Designer community,” Sarah Daniele, Founder and CEO of Mydoma.

Your Input Matters: Contribute to the 2024 Interior Design Business Survey

We're in the final stretch of the 2024 Interior Design Business Survey, and we need your invaluable insights! The survey ends at 8:00 AM tomorrow, August 15th! Sponsored by Pearl Collective, Interior Talent, and Business of Home, this survey is your chance to shape the future of our industry by sharing your experiences and perspectives on fees, salaries, and the current state of interior design.

Why Your Input Matters

The interior design industry is evolving rapidly, and your feedback is crucial to understanding how to navigate these changes. By dedicating just 20-30 minutes to complete the survey, you'll help us gain a clearer picture of:

  • How to Set Competitive Fees: Discover industry benchmarks for pricing your services.

  • Salary Insights: Understand what others are paying and getting paid.

  • Navigating Challenges: Learn how designers are tackling common industry obstacles, including the impact of AI and technology.

What’s in It for You?

As a token of our appreciation, you’ll receive complimentary access to the full survey results once the comprehensive report is released in October. Just provide your email address and opt-in to receive this valuable information.

How to Participate

Click the link below to start the survey now and join the ranks of forward-thinking designers who are making a difference:

CONTRIBUTE YOUR INPUT TO THE SURVEY NOW

Your participation helps generate the strategic insights you need to benchmark your results and manage your business effectively.

Spread the Word

Please share this survey with your team members, other interior designers, or manufacturers. The more responses we gather, the more valuable the resulting report will be for everyone in the industry.

Frequently Asked Questions

  • Who is sponsoring this year’s survey? Pearl Collective, in partnership with Interior Talent and Business of Home.

  • Why is this survey being conducted? To provide benchmarks and insights into the current state of the design industry.

  • What does the survey ask for? Business data on revenue, team composition, hiring practices, technology usage, business challenges, and future plans.

  • How is this year’s survey different? It includes new questions about AI and technology use in design, and features separate tracks for business owners, team members, and manufacturers.

  • Will my data be kept confidential? Yes, all submissions will be used solely for research purposes, and individual responses will not be identifiable in the final report.

  • What if I can’t or don’t want to answer a question? You can skip any question that doesn’t apply or that you prefer not to answer.

  • When will the results be published? In October 2024.

  • How do I get a copy of the results? Opt-in with your email address to receive an advance copy of the report.

  • How long will the survey take? Manufacturers can complete it in about 10 minutes, team members in 15-20 minutes, and firm owners in about 25 minutes.

Get Involved

Your feedback is essential for driving the industry forward. Take a few minutes today to complete the survey and contribute to a better understanding of our field.

Thank you for your participation!

TAKE THE SURVEY NOW

xx, Danae

 P.S. Don’t forget to share the survey with your colleagues and peers. The more responses we get, the richer the insights will be! 

Best Practices for Delegating Drafting to a Virtual Design Assistant

Outsourcing drafting tasks to a virtual design assistant (VDA) can be a game-changer for interior designers. Imagine freeing up your time to focus on the creative and strategic aspects of your projects while a skilled VDA handles the technical drawings. It sounds fantastic, right? It is. But to make the most out of this collaboration, there are a few best practices to keep in mind. Here’s a breezy guide to help you make this process go smoothly.

1. Finding Your Perfect Match

First things first—finding a VDA who is a good fit for your drafting needs is fundamental. Start by asking about their proficiency with different drafting programs. Are they wizards with AutoCAD, or perhaps they excel with SketchUp or Revit? Elite Design Assistants can match you with a VDA who is proficient with the programs you use. But don’t be shy to request a work sample. A little peek into their portfolio will give you an idea of their style and precision.

2. Sharing Your Standards

Once you've found your VDA match, it’s time to share your CAD standards. Provide them with a sample CAD file that includes your text and dimension styles, layers, and any templates you use, including page names and title blocks. This step is like handing over your secret recipe—it keeps things consistent and saves time in the long run. Keep in mind, this initial phase involves a bit of a learning curve as your VDA gets acquainted with your firm's unique methods. Even if your methods are "industry standard," they might differ from other designers’ standards. So, be patient during this setup period. Once they’re up to speed, you’ll have a valuable partner in your drafting workflow.

3. Detailing Your Expectations

Communication is key! Be clear about the level of detail or precision you require for each project. For initial concepts, a simple shell or rough sketch might suffice. However, as the project progresses, you might need precise shop drawings that are accurate to the last fraction of an inch. And if you desire intricate hatch textures for added visual detail, let your VDA know upfront. Let them know if you have a maximum time budget for a particular task. This transparency will help them prioritize their efforts effectively and avoid mismatched expectations.

4. Sharing Peripheral Resources

Help your VDA get the full picture—literally. Share project photos, inspiration boards, or any other resources that shed light on the design concept and objectives. This broader context will help your VDA understand the nuances of the project and align their work with your vision. The more they know, the better they can tailor their drafting to suit your needs.

5. Managing Files and Formats

Set clear guidelines on where your VDA should save or store CAD files and in what formats. Do you have preferred file naming conventions they should be aware of? Whether it’s a shared cloud drive or a specific folder structure, a well-organized system prevents headaches down the road. Agreeing on the right formats also ensures compatibility and smooth integration into your workflow. Make sure you have a copy of the CAD files as they become updated in case you wish to pick up on their progress at any time. Just make sure you coordinate file versions in order to avoid lost progress.

6. Setting Deadlines and Expectations

Establishing deadlines is essential, but it’s equally important to be realistic. Provide your VDA with a reasonable timeframe to complete their work. This consideration not only builds a healthy working relationship but also leads to higher quality output. And remember, every project may come with its share of questions, especially at the beginning.

7. Welcoming Questions

Expect there to be questions. And that’s a good thing! A diligent VDA will seek clarification rather than making assumptions. Make yourself available to answer these queries. Establishing preferred methods of communication and regular check-ins can streamline this process. This proactive approach keeps everyone on the same page and ensures any issues are promptly addressed.

A few final tips!

  • If you’re delegating several tasks or projects, let your VDA know the order of priorities.

  • Consider video call meetings to batch-discuss tasks and questions whenever possible, as it’s usually much more efficient than emailing back and forth!

Delegating drafting tasks to a VDA can significantly lighten your workload, providing both relief and invaluable support in your daily work and overall process. Sound good? Reach out to us today for a free consultation with a VDA perfectly suited to your needs!

xx, Danae

10 Personal Touches to Build Client Relationships

An interior design project is quite the journey, and just like a road trip, the people you travel with can make all the difference in the experience–for both you, the designer, and your clients! For many, making such a large investment and entrusting their home to someone is a huge leap of faith. So, although you have plenty on your plate, exceptional service doesn’t overlook that element of empathy and warmth. This human connection not only smooths out any bumps in the road but also makes the whole journey more fun and rewarding. Here are our top tips for building and nurturing your client relationships!

1. Begin with a Thorough Questionnaire

Start by getting to know your clients deeply. A comprehensive questionnaire can be your best friend here. Ask about their special needs, family members' hobbies and passions, sentimental items they want to incorporate, and more. This helps in designing a space that truly reflects their personalities and shows that you care about the details that make their house a home.

2. Celebrate Milestones with Thoughtful Gifts

Everyone loves a little surprise, especially when there’s a personal touch. Send small, meaningful gifts at different stages of the project. A welcome gift when you start working together, a special gift at project completion – like a commissioned watercolor painting of their new home – and even something small during major holidays (check out our gift guide here!). These gestures speak volumes about your appreciation for them.

3. Keep the Communication Flowing

Consistent updates are key. Weekly or biweekly email updates let your clients always feel in the loop. This transparency builds trust and keeps excitement alive. Plus, it prevents any misunderstandings or surprises down the line.

4. Bring On the Collaboration

Encourage a collaborative design process. Always welcome their input or feedback. Use tools like a shared Pinterest board where clients can add their own inspirations and ideas. This kind of involvement ensures the final design truly reflects their vision. It’s their space, after all!

5. Small Talk for a Big Impact

Keep a client profile cheat sheet on hand for meetings. This cheat sheet should include relevant information about your clients, allowing you and your team to engage in thoughtful, personalized chit-chat. A couple of minutes of genuine conversation about their favorite hobby or their latest family adventure can go a long way in building rapport.

6. Personalize Your Email Templates

Templates are super helpful, but avoid going overboard on generic emails that were obviously copy-pasted. Tailor your communications to each client. Mention specific details about their project or something personal they’ve shared. This shows that you’re not just another service provider but someone who genuinely cares about their needs and preferences.

7. Engage on Social Media

Engage with your clients on social media. Reply to their comments, share their progress photos if they’re comfortable with it, and celebrate their milestones publicly. This not only strengthens your relationship but also highlights your dedication to your clients to potential new clients.

8. Go on Design Outings Together

If it fits within your scope of work and labor budget, join your clients on outings to sit on furniture or choose decor. These joint activities can be fun and incredibly insightful, giving you a better understanding of their preferences and comfort.

9. Offer Discounts on Future Projects

Show your appreciation for repeat clients or referrals by offering discounts on future projects. This not only encourages loyalty but also makes clients feel valued and recognized for their continued trust in your work.

10. Ongoing Greetings

The project might be over, but your relationship doesn’t have to be. Send continued greeting cards even after the project is done. Whether it’s for their birthdays, anniversaries, or just to check in, these small touches help you stay top of mind and show that you haven’t forgotten about them.

Building and maintaining strong client relationships is about much more than just delivering great design work. It’s about creating a personalized experience that makes clients feel valued and appreciated. From the initial questionnaire to continued greetings long after the project is completed, these small but thoughtful touches can make a world of difference!

xx, Danae

Studio Designer vs. QuickBooks for Interior Designers: Finding the Right Fit for Your Firm’s Accounting

Understanding your interior design firm’s accounting isn’t just about balancing the books—it’s about driving profitability and making informed decisions. The right software can serve to ensure the success of your financial management and provide the necessary organizational structure and insightful analytics crucial for success. We’ll compare two popular accounting platforms – Studio Designer and QuickBooks for interior designers – to equip you with the knowledge needed to make informed decisions and empower your business’s financial health and strategic growth. 

Studio Designer vs. QuickBooks for Interior Designers: A Comparison 

1. Proposals and Work-in-Progress Stages to Accept Funds from Clients Without Incurring Liabilities 

Why it matters:  

Accounting software equipped with proposals and Work-In-Progress stages works seamlessly for interior designers’ businesses. This offers the flexibility to accommodate changes like returns, price adjustments, or damaged items, all without expenses hitting your income statement, which can result in sales tax liabilities and other challenges. 

After items are approved, many designers request a deposit from their clients — these deposits may be 50% or may be the full cost of the item. It is best practice that this money remains in client deposits on the balance sheet, rather than immediately hitting your income statement. 

When money hits your income statement right away, in most localities, you’re obligated to remit sales tax in that same period, even though changes may still occur during this early stage. It’s best to wait until you have the item in your possession or have transferred the possession to the client to recognize the income and expense. 

ALSO READ: Accounting Software for Interior Designers: 5 Reasons Designers Need a Purpose-Built Solution
 
Studio Designer vs QuickBooks for interior designers:  

Studio Designer enables designers to send proposals, allowing the designer to receive client funds without immediately incurring income and expenses on their income statement. After items are approved on the proposal and deposits are collected, funds are posted to the Client Deposit Account on your balance sheet, while payments for orders are posted to Vendor Deposits. These transactions remain in progress, allowing for changes to items and projects. Studio Designer invoices can also collect any outstanding balances (e.g., the 2nd 50% or any freight/shipping charges). Amounts only move to your income statement once final invoices are paid by your client. 

In contrast, QuickBooks lacks a proposal option. Many designers immediately invoice their orders, meaning income hits their balance sheets directly. Sales tax is paid immediately, which makes it challenging to handle common changes like additional shipping costs, damaged goods, or returns. When changes are required, designers who have already paid the sales tax liability must navigate frustrating adjustments. 

Overall:  
Studio Designer stands out as the best choice for interior design business accounting, offering proposal options and payment handling that ensures correct revenue recognition and allows for changes to projects and items, without the hassle of upfront sales tax payments. 

2. Client Profit Reports to Understand Where and How You Generate Income on Each Project 

Why it matters:  
Designers should be able to see accurate profits and losses per project to fully understand where money was made, where money was lost, and what changes are needed to increase profitability. While core reports such as balance sheets and income statements offer a broad view of your business, those reports alone may not delve deeply enough to reveal how each individual project is performing.  

Studio Designer vs. QuickBooks for interior designers:  
Both platforms offer core reporting functionality:  

  • Balance Sheet 

  • Income Statement (P&L)  

  • Trial balances  

  • Journal Entries   

  • General Ledger  

  • Client Deposits  

  • Vendor Deposits  

  • Accounts Receivable  

  • Accounts Payable  

  • Full Reconciliation  

However, an important report immediately accessible in Studio Designer is the Client Profit report, which allows you to see your profit and loss one project at a time. On the Studio Designer platform, simply select a client and a date to view all your income (broken out by furniture, accessories, time billing), your expenses (broken out by cost of goods, administrative expenses), and your net profit and loss. This provides designers with an in-depth look at the profitability of their projects. 

For example, if a designer completes a project and, upon viewing her Client Profit report, realizes she has lost money on fabric, she can increase her markup on future projects to try to boost profitability. From this same report, she can also identify that she is making more money in furniture than accessories and can decide to investigate which brands of furniture were most profitable so that she can source them for her next project. 

Studio Designer makes Client Profit reports possible with an easy-to-use way of classifying goods as designers add them to the system. Income is recorded on the project level and broken down into specific types (e.g., furniture, fabric, wall coverings, accessories, labor, freight). When it’s time to generate reports, there is no need to retroactively assign a classification to your items or worry that funds have been applied to the wrong client – all this information already exists in your Studio Designer software. 

ALSO READ: Tips and Tricks to Streamline Your Workflow with Custom Reports

Most QuickBooks users do not record these crucial details. Designers often overlook the breakdown of expenses and costs of goods, resulting in funds arriving as an unspecified lump sum. This means designers may know the total amount of money their businesses made, but they can’t discern how and where they made money on each project. If you want to view the equivalent of a Client Profit report in QuickBooks, there are labor-intensive, manual workarounds, making it difficult for designers to access this important information easily. Studio Designer automates this process of classifying funds, making this report instantly accessible from the platform.  

Overall: 
Studio Designer offers comprehensive financial reporting, including the exclusive Client Profit report, which provides designers with invaluable insights into project profitability by breaking down income and expenses by client, facilitating informed decision-making and boosting overall business performance. 

3. Project Worksheets to Examine Your Profitability by Room, Item, Vendor, and More 

Why it matters: 
Understanding your accounting means understanding how to run a profitable business. Advanced project-based reports can give you instant access to your performance with each client, with each item, with each vendor. With this type of advanced reporting, you gain insights that make a big impact on your business. 

Studio Designer vs. QuickBooks for interior designers: 
 
Studio Designer sets itself apart – not just from QuickBooks, but from all other accounting software – by the platform’s ability to quickly generate detailed, customizable reports for every project. Studio Designer assesses finances on…

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7 Best Playlists to Help You Concentrate at Work

“I get so pumped up with my throwback pop hits that I end up using my stapler as a microphone and doing desk karaoke.”

“I play my favorite songs on repeat until I can't stand them anymore. I need fresh tunes, stat!”

Can you relate? If so, I've got you covered. Here are some playlists designed to help you sail through your day with just the right balance of energy and focus. Whether you’re working on your next big project or simply organizing your workspace, these curated tracks—from laid-back beats to white noise—will keep you in the zone without being too distracting. Here we go.

1. Architecture | Design | Workshop 0.1

Listen on Spotify

Great for: Creative Inspiration

This aptly named playlist is a bit like “random” mode on an elliptical machine. The tempo and mood ebb and flow, creating an ever-changing soundscape that's perfect for sparking creativity. With a mix of atmospheric electronic, jazz, funk, folk, and hip-hop influences, it keeps things interesting without letting you slip into a lull. It's ideal for those moments when you need a diverse musical backdrop to fuel your design process.

2. My Life Is a Movie

Listen on Spotify

Great for: Nostalgic Vibes

We’re all living in our own stories, right? This playlist brings that movie-scene feeling to your workspace with a blend of mellow and cheerful soft indie rock hits. Expect a mix of familiar favorites and obscure gems that will have you humming along and taking occasional work breaks. It’s perfect for when you want to feel like the protagonist in your own design journey.

3. Folk Fabrique

Listen on Spotify

Great for: Thinking Outside the Box

Folk Fabrique is a whole trip around the world. Brimming with diverse global inspirations, it’s great for when you need to think outside the box and step out of your comfort zone. If you’re stuck in a creative rut, this globally inspired music might be just what you need to get out of it. Plus, if you don’t speak the language of the song, it's less tempting to sing along and more conducive to focused work.

4. Pop Instrumental Covers

Listen on Spotify

Great for: Easygoing Flow

Sometimes you want something familiar to hum along to, but without the distraction of lyrics. This playlist offers gentle instrumental covers of popular songs, giving you the best of both worlds. It’s perfect for maintaining an easygoing flow while working on tasks that require a bit of mental engagement.

5. Lofi Beats

Listen on Spotify

Great for: Steady Focus

Lo-Fi Beats is your go-to for mellow, instrumental hip-hop tracks that create a calm and focused atmosphere. Ideal for long design sessions, it helps you stay in the zone without any lyrical distractions, making it perfect for deep work.

6. Atmospheric Focus

Listen on Spotify

Great for: Stress Relief

When work gets you too...worked up, Atmospheric Focus is here to help. This peaceful and tranquil set of tracks is perfect for taking your heart rate down and easing stress. It’s a great choice for moments when you need to calm your mind and regain your focus.

7. HyperFocus Noise

Listen on Spotify

Great for: Blocking Out Distractions

For fans of white noise, HyperFocus Noise provides just the right amount of gentle sound to fill the void and stimulate your mind. It might not be what you’d hear during a sleepy spa treatment, but rather a perfect blend of ambient noise that helps drown out background distractions and keeps you in the zone.

There you have it! Time to plug in your headphones (or turn up the speakers), hit play, and let these playlists guide you through a productive and creative workday. Happy listening!

xx, Danae

Top 8 Time-Wasters for Interior Designers (Plus Solutions to Help!)

We all know someone who seems to have it all together, making us wonder, “How do you juggle it all?” Meanwhile, many of us are constantly battling with time management, trying to split our days between work, loved ones, home responsibilities, and self-care—while desperately seeking a bit of genuine downtime. Countless memes about this hit so close to home that you don’t know whether to laugh or cry. While I can’t offer the ultimate secret to balancing every aspect of your life, I can help you improve your workday to reclaim significant chunks of time that you can dedicate to whatever you choose. So, here it is the top 8 time-wasters for interior designers!

1. Not Tracking Time

Ever wonder where all your time goes? Without keeping tabs on your hours, it’s tough to stay on track with your project time budgets.

Solution:

Tracking time is a two-fold job. First, set up proper tracking systems that categorize your work by project and task type. Apps like Toggl or Harvest can help you monitor how much time you spend on different tasks. Second, regularly review your time reports to ensure you're sticking to your time budgets. Don’t have a time budget? It’s time to create one!

2. Poorly Defined Scope of Work

Scope creep can be a nightmare, whether it’s because you’re a perfectionist or because cheeky clients keep pushing the boundaries. Unplanned tasks can eat up your time and energy, turning a straightforward project into a never-ending saga.

Solution:

Clearly outline the scope of work in your proposals and contracts. Set boundaries and discuss them with your clients upfront. This way, everyone knows what to expect, and you can keep the project on track. Plus, having everything in writing makes it easier to handle any unexpected changes or requests.

3. Avoiding Project Management Tools

Sticking to outdated methods like Excel (no hate) doubles your workload and causes important details to slip through the cracks. More modern project management tools keep everything organized and easily accessible, freeing you from the chaos of scattered, unsynchronized notes and lists.

Solution:

Switch to project management platforms like Asana, Trello, or industry-specific tools like Studio Designer. These tools help you manage timelines, budgets, and communications all in one place. No more digging through infinite files and folders to find what you’re looking for.

4. Endless Sourcing Time

Finding the perfect items is many designers’ favorite part of the process, but it can also be a massive time drain. Without limits, you can easily spend hours hunting down that one perfect piece, leaving you behind on other important tasks.

Solution:

Set a time limit for sourcing each item and stick to it. Keep a well-organized vendor list that’s easy to search through, and build strong relationships with your suppliers for quick and efficient communication. This way, you can find what you need faster and move on to the next part of your project.

5. Waiting on Client Decisions

Refreshing your inbox, waiting for client feedback, and “just following up” again and again halts your progress and messes up your schedule. Without clear deadlines, you might find yourself stuck in limbo, unable to move forward with your work.

Solution:

Give clients clear deadlines for their feedback from the get-go and make sure they agree to them. Explain how timely decisions are important for keeping the project on track and avoiding unnecessary delays.

6. Ineffective Delegation to Team Members

Not delegating effectively can lead to a pile-up of tasks and slow down your workflow. Whether you’re avoiding outsourcing or not giving clear instructions, it’s a big time-waster that leaves you doing (or not doing) everything yourself.

Solution:

Learn to delegate tasks properly. Give clear and complete information to your team members so they can work independently. This will free up your time for more important tasks and help you focus on the bigger picture. Remember, teamwork makes the dream work!

7. Branding & Marketing Analysis Paralysis

Spending too much time on branding and marketing decisions (the perfect font, the perfect song for your Instagram story) can leave you stuck, wasting time that could be better spent designing. It’s easy to get caught up in all the little details.

Solution:

Hire a pro to create your branding kit and develop social media templates for you. This will simplify your marketing efforts and give you a cohesive and professional brand presence without spending endless hours on it. Let the experts handle it so you can focus on what you do best. 

8. Not Using Templates

Creating documents from scratch each time is a hard no. Having branded templates saves you a ton of time and keeps things consistent. Plus, it means all your materials will look polished and professional.

Solution:

Develop a set of branded templates for all your documents, like client presentations, proposals, and contracts. This speeds up your workflow and has everything looking top-notch. You’ll spend less time formatting and more time focusing on your designs (or whatever you want!).

Can you relate to one or more of these time wasters? The good news is there are solutions, and by taking a moment to reflect on your time management, you might just find yourself with several extra hours each week. You've got this!

xx, Danae

How Location Can Influence Design Aesthetics

As an interior designer, you know each project comes with its unique set of challenges and opportunities. Whether you've recently moved your business across the country and are getting to know your new local landscape, or you're tackling projects in far-off places, it's easy to be surprised by the different demands and priorities that come with each location. From climate and culture to available materials and local lifestyles, let’s chat about how different locations can shape your design approach.

Comfort by Climate

Climate impacts so many aspects of design, from materials to color schemes and room priorities. For instance, in hot and humid climates like the Southeast, using materials that resist moisture, such as treated woods, tile, and composite decking, can help prevent issues like mold and mildew. Ventilation systems and dehumidifiers are also key elements in these homes.

In contrast, dry, sunny areas like the Southwest might use UV-resistant materials to prevent fading and wear. Thermal mass materials such as adobe or stone are great for stabilizing indoor temperatures by absorbing heat during the day and releasing it at night.

Color choices can also reflect the climate. In Scandinavia, for example, light colors are used to brighten up interiors during the long, dark winters. Soft whites, pastels, and natural woods can make spaces feel more open and cheerful.

Different climates also shift the focus to certain areas of the home. In warmer regions, outdoor living spaces like patios and gardens are often the highlight, complete with shaded areas and comfortable seating. In colder areas, a cozy sunroom or a spacious mudroom to handle snowy boots and coats can be more practical.

And of course, features like fireplaces, pools, and saunas are closely tied to climate. Fireplaces and wood stoves are beloved in colder climates, while pools and outdoor kitchens are big hits in warmer areas. Saunas, often associated with colder regions, can provide a comforting retreat from the chill.

Urban Trends vs. Rural Inspirations

Trends often start in big cities and then spread to smaller towns and rural areas. Cities are hotspots for innovation and cultural fusion, so they’re the first to adopt new styles. Think about the minimalist, industrial vibe of lofts in New York or the sleek, modern designs seen in Los Angeles – these trends catch on in metropolitan areas and gradually influence broader design aesthetics.

However, it’s important to recognize that clients in more rural areas might not be ready to jump on certain urban design trends, and that’s perfectly fine. Rural clients often prefer designs that reflect their surroundings and lifestyles. Picture a quaint farmhouse in the Vermont countryside with rustic wooden beams and charming, cozy details. Or consider a coastal cottage in Maine, with its nautical themes, weathered wood, and breezy color schemes that mirror the seaside landscape. Understanding and respecting these preferences can help you create spaces that resonate with your clients.

Of course, these are just general trends. You can find people with all tastes and preferences in any location. Sometimes, clients want their home to feel like an escape, contrasting with the local environment. For example, a beach-themed house in the mountains can create a unique and personal retreat.

Lifestyle & Recreation

In places where outdoor activities like skiing, hiking, or fishing are popular, you’ll often see these influences reflected indoors. A mountain lodge in Colorado, for example, might feature a lot of natural wood, stone fireplaces, and rustic decor elements that nod to the local way of life. Homes in these areas often have specialized spaces like ski rooms or gear storage areas to keep outdoor equipment organized and the main living spaces clutter-free.

In coastal areas, homes might have a nautical theme. Light, airy spaces with blues and whites, maritime decor, and plenty of natural light help blur the lines between indoor and outdoor living. Outdoor showers and spacious decks for sunbathing or dining are common features, perfect for enjoying the coastal lifestyle.

Recreational hobbies also shape interior design. A home in a golfing community might feature a stylish den with golf memorabilia, while a house near vineyards could have a dedicated wine-tasting room or cellar. In areas where horseback riding is popular, you might find mudrooms designed with equestrian gear in mind.

Cultural Touchstones

Cultural traditions and practices play a big role in shaping design aesthetics. In the US, regional influences can be seen across different areas. In the Southwest, for example, there's a rich blend of Native American and Mexican cultures. You might see vibrant colors, geometric patterns, and a mix of natural materials like leather, wood, and stone.

In the Southern states, you might find elements that reflect classic colonial architecture. This could include grand columns, expansive porches, and traditional furnishings that harken back to historical roots. 

In New England, historical influences often play a part in design choices, with Colonial and Federal-style elements like brick fireplaces, wood paneling, and antique furniture. This connection to the past adds depth and character to the homes.

Sometimes, cultural influences are imported. For example, low-to-the-ground Japanese-inspired dining or sleeping furniture can introduce a sense of tranquility and simplicity. Another example is the popularity of Moroccan-style poufs and lanterns, which bring an exotic, global flair to interiors.

Local Materials & Craftsmanship

The materials and craftsmanship available in a region can steer design choices. In the Pacific Northwest, for example, you have an abundance of beautiful wood like Douglas fir, cedar, and redwood. These materials are not only sustainable choices but also reflect the natural beauty of the region.

In the Southwest, adobe and clay tiles are common, offering excellent thermal properties suited to the hot, dry climate. These materials help create homes that are functional and visually harmonious with the local landscape.

In the Appalachian region, stone and reclaimed wood are often used, celebrating the rustic, earthy aesthetics of the area. Reclaimed barn wood can add a touch of history and personality to designs, making spaces feel warm and lived-in.

In urban centers like New York or Chicago, you might find more industrial materials such as steel, glass, and concrete being used creatively in loft conversions and modern apartments. These materials reflect the city’s architectural heritage and bring a sleek, contemporary feel to interiors.

What regional style or preferences differences have you noticed?

xx, Danae

Best Practices for Delegating Procurement to a Virtual Design Assistant

For busy interior designers, delegating procurement-related tasks to a Virtual Design Assistant (VDA) can be a total game-changer. While it might feel a bit daunting to hand over certain responsibilities, it's also a huge relief to unload that mental burden. Luckily, many VDAs are seasoned pros who specialize in procurement, handling everything from purchasing to invoicing and order tracking. They've successfully managed these aspects for countless designers, so you're in good hands. With a little upfront effort to onboard your VDA and align on your processes, you'll be set for smooth sailing. Here’s your guide to the best practices for outsourcing your procurement tasks to a VDA!

Software

Even if your VDA has experience with the platforms and project management software you use, every designer operates differently.

  • Walk-Through: Provide detailed training on how you use your software, highlighting specific features and customizations.

  • Provide a Manual: Delegation becomes much more streamlined when you have a manual document you can share and that your VDA can reference anytime.

Access to Accounts & Resources

To perform their tasks effectively, your VDA needs access to various accounts and resources.

  • Project Management Platforms: Grant access to your project management tools.

  • Trade Logins: Provide logins for supplier websites and trade accounts.

  • Cloud Folders: Share relevant cloud folders containing project information.

  • Documents: Provide access to your resale certificate, COI samples, and other necessary documents.

Processes & Protocols

Set clear expectations for processes and protocols so that nothing falls through the cracks, and to avoid duplicate work.

  • Responsibilities: Define who is responsible for each task, such as purchasing, creating and sending invoices, and client communication.

  • Task Frequency: Define how often tasks like order tracking and invoicing should be performed.

  • Templates: Provide templates for Purchase Orders (POs), invoices, and emails.

  • Markup Policies: Explain your markup policies, including percentages and applicable conditions.

  • Tax Information: Share necessary tax-related information.

  • Warehouse Coordination: Outline procedures for coordinating with receiving warehouses.

  • Payment Processes: Detail how payments should be handled and recorded.

  • Delivery Notifications: Establish protocols for notifying clients or receivers about deliveries.

  • Damage Protocols: Set procedures for reporting and addressing damaged goods. 

Communication

Establish the who’s, what’s, when’s, and how’s of correspondence with all involved parties.

  • In-House Communication: Use a consistent method for sharing information within your team.

  • Vendor Communication: Set guidelines for how to communicate with vendors.

  • Client Communication: Define how to handle client interactions, including preferred methods and timing.

Project Briefing

Keep your VDA in the loop about each project by providing essential details.

  • Client Information: Share client names and contact information.

  • Addresses: Provide the project’s site address and accurate shipping addresses.

  • Project Timeline: Outline the project timeline and key milestones.

  • Communication Preferences: Note any specific communication preferences for the client.

Regular Check-ins

Regular meetings are key to maintaining an effective virtual working relationship.

  • Weekly Meetings: Schedule at least a 15-minute check-in each week to discuss progress and address any concerns.

  • Feedback Loop: Encourage open feedback to continually improve processes and collaboration.

Having well-defined processes will help both you and your VDA to work much more efficiently. Getting on the same page from the start makes all the difference when passing off the baton in the procurement phase of your projects. Then, enjoy the weight off your shoulders and focus on the creative aspects of your work!

xx, Danae

The Renaissance of Handcrafted Decor in Digital Times

It seems like the more immersed we find ourselves in extreme digitalization and artificial intelligence, the more we crave something a little more human. Isn't it fascinating how trends have their own counter-movements? Right now, amidst all the tech and automation, there's a growing love for the unique and the authentic in interior design—pieces that express that invaluable human touch. And isn't that the true essence of luxury? Something rare and a bit hard to come by?

So, let's explore why, in an era dominated by 3D printing and AI-generated art, handcrafted decor is making a remarkable comeback in the world of interior design.

Authenticity and Craftsmanship

There's a growing appreciation for items that tell a story through their imperfections and unique characteristics. Handcrafted decor items are often made by skilled artisans who invest significant time and care into each piece, making every item distinct.

Sustainability

This trend also aligns with increasing environmental awareness. Handcrafted items are often made from natural, locally-sourced materials, which appeal to consumers looking to reduce their ecological footprint. The process of creating these items tends to be more environmentally friendly, avoiding the large-scale industrial processes that are typical of mass production.

Cultural Heritage and Revival

Many consumers are turning towards handcrafted decor as a way to preserve and celebrate cultural heritage. Artisans often use techniques passed down through generations, which not only helps keep these traditions alive but also provides a cultural richness to modern interiors.

Personalization

In a digital age where personal touch is often lost, having something made by hand offers a personal connection. Consumers can often customize these pieces more extensively than mass-produced goods, allowing for a more tailored and intimate interior design experience.

Integration with Modern Design

While there is a pivot towards handcrafting, this doesn't mean a complete departure from modern aesthetics. Instead, there's a fusion where handcrafted elements are incorporated into modern designs, creating spaces that feel both timeless and contemporary.

What are some popular handcrafted interior design elements?

  • Custom Wallpaper: Hand-painted or block-printed designs that add a unique touch to any room.

  • Artisanal Ceramics: Hand-thrown vases, bowls, and decorative pieces that bring earthy textures into the home.

  • Wooden or Stone Sculptures: Carved or sculpted by skilled artisans in any variety of styles.

  • Handmade Tiles: For backsplashes or flooring, each tile is uniquely crafted, often with traditional techniques.

  • Decorative Metalwork: Includes items like custom door handles, light fixtures, wall art, and railings.

  • Handwoven Textiles: Including throws, rugs, and tapestries, each with unique patterns and weaves.

  • Bespoke Furniture: Tailor-made furniture pieces, crafted to suit specific spaces and personal tastes.

Incorporating elements like these can transform any space into something more welcoming and personal, giving it that lived-in, cozy feel we all love. Beyond just aesthetics, these handcrafted pieces lend a sense of intention and uniqueness to your design, making every corner feel specially curated. So, why not bring some of this artisanal charm into your next project?

xx, Danae