Top 10 Ways to Monetize Your Interior Design Business

I get it, full-service design projects are the stars of the show. But branching out a bit can boost your income more than you might think. Diversifying your revenue streams can make your online presence more dynamic and attract a broader range of clients. Plus, exploring new avenues can inject fresh creativity into your workday. Here are ten effective ways to monetize your interior design business:

1. Designer for a Day

Ideal for designers who enjoy quick, impactful projects.

Offer a “Designer for a Day” service where clients can hire you for a set time to provide professional guidance on their design choices. This approach is perfect for clients on a budget and can lead to larger projects in the future​.

2. E-commerce Store

Great for designers with a knack for selecting unique products.

Launch an e-commerce store to sell curated home decor items, furniture, or your designs. This allows you to reach a global audience and generate revenue from product sales, leveraging your taste and expertise in home design.

3. Furniture or Fabric Line

Perfect for those wanting to establish their brand through product lines.

Collaborate with manufacturers to create your own line of furniture, textiles, or home accessories. This can provide continuous income and help set your brand apart in the competitive design market​.

4. Publish a Book

Ideal for designers who enjoy writing and have valuable insights to share.

Writing a book about your design philosophy, tips, and experiences can establish you as an authority in the field. You can publish traditionally or self-publish an e-book to reach your audience. Bonus points if it can double as a beautiful coffee table book!

5. Holiday Decor Services

Great for those who love seasonal decorating.

Offer holiday decor services to clients who want their homes or offices to look festive. This service can be a fantastic source of income and a fun way to engage with clients during seasons that can sometimes otherwise be slower.

6. Virtual Interior Design (E-Design)

Perfect for tech-savvy designers and DIY-friendly clients.

Provide virtual design services where clients send photos and measurements, and you provide design concepts and recommendations. This flexible, scalable model allows you to reach clients far and wide​.

7. Interior Design Workshops

Ideal for designers who enjoy teaching and interacting with others.

Conduct workshops to teach design principles, space optimization, and color coordination. These can be held in-person or virtually, catering to different audiences from homeowners to aspiring designers.

8. Blogging and Social Media

Perfect for designers who love sharing ideas and engaging online.

Start a blog or a YouTube channel to share design tips, trends, and project showcases. Monetize through affiliate marketing, sponsored posts, and ad revenue. This requires consistent content creation but can significantly boost your visibility.

9. Digital Products

Ideal for designers looking to generate passive income.

Create and sell digital products like design templates, mood boards, and e-books. These can be sold on platforms like Etsy or your own website, reaching a wide audience with minimal ongoing effort.

10. Subscription Services

Great for maintaining ongoing client relationships.

Offer subscription-based services where clients pay a regular fee for continuous design support, updates, and seasonal refreshes. This model provides steady income and keeps clients engaged with your services​.

Implementing these strategies can help you explore new markets and boost your revenue streams. Choose the options that align best with your brand and expertise, and start diversifying your interior design business today!

xx, Danae

Get More Clients with Elite Marketing

Are you in the market for more clients? I’ve been hearing from a lot of designers that they are now focusing on their branding and marketing strategies, coming up with an ongoing process that allows them to have a consistent funnel of clients.

We have become well-known in the interior design industry, and while a lot of our clients are looking for assistance with the below, we ALSO offer a variety of marketing services!

Our Popular Services

• 3d renders

• drafting

• construction docs

• sourcing

• administrative

• online business management

• bookkeeping

• copywriting

• social media

Our Marketing Services:

• marketing strategy

• branding

• creating logos

• web design (Squarespace, Wix, White Label WordPress)

• graphic design

• e-commerce

• SEO

• advertising

• influencer marketing

Our virtual assistants have several years of experience with these services. We are noticing an increased demand for marketing services and the great news is, we can help! So, whether you are a new interior designer needing marketing and branding or an established designer who is rebranding and/or needs marketing assistance, please let us know.

We can get you in contact with one of our marketing experts for complimentary calls so that you can determine if our services are right for you!

For more information on those services and some of the experts on our team that offer these services, please see the portfolio section of our website with the link below.

 xx, Danae

Unwind by Design: Exploring the Role Interior Design Plays in Relaxation

Finding moments of relaxation in our hectic lives is essential for our well-being. As interior designers, we have a unique appreciation for the power a space has to influence our mood and mindset. Beyond creating visually stunning environments, we have the opportunity to design spaces that promote relaxation and comfort, allowing people to unwind and rejuvenate amidst the chaos of everyday life.

The Role of Design in Relaxation:

Designing for relaxation goes beyond aesthetics; it involves thoughtful consideration of layout, lighting, color, texture, and functionality. Each element plays a crucial role in creating an environment that fosters a sense of calm and serenity.

• Creating Comfortable Retreats: One of the primary goals of interior design is to make spaces feel inviting and comfortable. This means selecting furniture, fabrics, and accessories that not only look beautiful but also feel great to the touch. Plush sofas, cozy throws, and soft pillows can transform a room into a sanctuary where you can unwind after a long day.

• Harnessing the Power of Nature: Biophilic design, which incorporates elements of nature into the built environment, has been shown to reduce stress and improve overall well-being. Introducing natural materials such as wood, stone, and plants into your designs can evoke a sense of connection to the outdoors, helping to create a peaceful and grounding atmosphere.

• Balancing Light and Shadow: Lighting plays a crucial role in setting the mood of a space. Soft, diffused lighting can create a warm and inviting ambiance, while gentle shadows can add depth and dimension. Incorporating dimmer switches, candles, and natural light sources allows for greater control over the lighting environment, enabling you to adjust it according to your mood and needs.

• Promoting Flow and Movement: Clutter and congestion can disrupt the flow of energy within a space, leading to feelings of stress and unease. By designing rooms with clear pathways and functional layouts, you can promote a sense of harmony and relaxation. Thoughtful space planning and organization solutions ensure that each area of the home serves its purpose without overwhelming the senses.

The Importance of Mindful Design:

Mindfulness has gained widespread recognition as a powerful tool for managing stress and promoting mental well-being. Mindful design embraces the principles of mindfulness, encouraging us to approach the design process with intention, awareness, and compassion.

• Sensory Design: Mindful design engages all the senses, creating spaces that not only look beautiful but also feel, sound, and even smell harmonious. Paying attention to how different materials, textures, and sounds interact can enhance the overall sensory experience and create a deeper connection to the space.

• Embracing Simplicity: Minimalism is a key tenet of mindful design, advocating for simplicity, clarity, and purposefulness in our surroundings. By decluttering our homes and eliminating unnecessary distractions, we can create environments that promote calmness and clarity of mind.

• Cultivating Gratitude: Mindful design encourages us to cultivate an attitude of gratitude for the spaces we inhabit. Taking the time to appreciate the beauty and functionality of our surroundings can foster a greater sense of contentment and fulfillment in our daily lives.

As interior designers, we have the privilege and responsibility to shape the environments in which people live, work, and play. By embracing the principles of relaxation and comfort in our designs, we can create spaces that not only delight the eye but also soothe the soul. Whether it's through the careful selection of materials, the thoughtful arrangement of furniture, or the incorporation of biophilic elements, each decision we make has the power to enhance the quality of life for those who inhabit our spaces. So, let’s embrace the role interior design plays in promoting relaxation and comfort, and create environments that nurture and inspire us to unwind, rejuvenate, and thrive.

xx, Danae

5 Common Mistakes Interior Designer Make and How to Bounce Back From Them

Like any creative profession, the interior design business comes with a learning curve where trip-ups are just part of the journey. The truth is that so many designers have been there, so the important thing is to learn from our missteps, bounce back, and avoid them in the future. If you’ve found yourself stumbling through some of these, don’t worry! Here’s how to rebound from five typical interior design mistakes and set your practice up for smoother sailing.

1. Cutting into Your Earnings to Maximize Client’s Budget

Mistake: It can be tempting to lower your fees or choose cheaper solutions to stretch the client’s budget further, potentially at your own expense.

Bounce Back: You may be able to fairly mark up other lower ticket items at a higher percentage while remaining true to the agreed budget to compensate a bit. And if it’s the client who keeps pushing boundaries, it might be time to sit down and revisit the budget and scope together. If you’ve already taken a hit on a project, chalk it up to experience. Next time, factor in your desired markup right from the start, so you know the real budget you have to work with for client costs–and stick to it!

2. Skimping on Quality

Mistake: Trying to save some pennies by choosing less expensive materials or furniture can end up disappointing your clients — and they might need replacements sooner than expected.

Bounce Back: Take the time to chat with your clients about the value of paying a bit more for quality that lasts and looks fantastic long-term. It’s all about helping them understand that an investment now can save headaches later. Plus, setting a minimum quality standard for your projects will help you always source from reliable suppliers.

3. Not Tracking Your Time

Mistake: If you’re not keeping an eye on how many hours you’re pouring into a project, you might end up undercharging and overworking.

Bounce Back: It’s never too late to start! Begin tracking your time now, even if it’s midway through a project. Begin with the basics, logging hours per project. As you get the hang of it, break your time down by task within each project. This not only helps with accurate billing but also gives you invaluable insights into managing your time more effectively.

4. Having a Short, Vague Contract

Mistake: A contract that’s too brief can leave too much up in the air, leading to miscommunications and project scope creeping out of control.

Bounce Back: If you’re mid-project and things are getting muddled, try clarifying terms now — many clients appreciate the initiative. For future projects, team up with a legal expert to craft a contract that covers all the bases clearly and comprehensively. This will keep both you and your client on the same page from the get-go.

5. Starting and Stopping Too Many Initiatives

Mistake: You’re trying to stay up to date with industry trends. But frequently changing business strategies or marketing efforts can result in wasted resources.

Bounce Back: Take a step back and evaluate what’s worked and what hasn’t. Stick to one or two new strategies at a time and give them a chance to work before you tweak them. Crafting a solid, long-term business strategy and committing to it will help ensure your efforts are cohesive and impactful. Give each new marketing or business initiative enough time to show results.

Remember, each hiccup is a stepping stone to becoming a better designer, and things are only looking up from here. Keep up the fantastic work—you’ve totally got this!

xx, Danae

A Mini Morning Marketing Session for Interior Designers

Let's face it - marketing might not be your forte. It's tough to navigate the promotional world when your passion lies in creating beautiful spaces. Therefore, we wanted to take a little time this morning to share a few insights on easy ways to effectively market your design business and share some great resources and tools tailored specifically to help interior designers like you with marketing. Ready to dive in?

Building Your Portfolio:

Your portfolio is your visual resume and a great tool for attracting clients. Showcase your best work in a professionally curated portfolio that highlights your design aesthetic, creativity, and attention to detail. Invest in high-quality photography to capture your projects in their best light and consider creating a digital portfolio website to showcase your work online.

Helpful Tool: Maximizing Photoshoots for Interior Designers Mini Guide

This comprehensive guide provides insider tips and tricks for maximizing photoshoots and capturing stunning images of your interior design projects. From styling tips to camera settings to downloadable business forms you need when hiring photographers, this guide will help you showcase your work and create a portfolio that stands out from the crowd.

Increasing Social Media Presence:

Social media is a powerful marketing tool for interior designers. Use platforms like Instagram, Pinterest, and Houzz to share photos of your work, engage with followers, and connect with potential clients. Consistency is key, so aim to post regularly and use relevant hashtags to increase your visibility.

Helpful Tool: The Hashtag Handbook for Interior Designers

This handbook is your ultimate guide to mastering hashtags on social media. Learn how to choose the right hashtags to reach your target audience, increase engagement, and grow your following on platforms like Instagram and Pinterest. With these expert tips, you'll be able to elevate your social media presence and attract more clients to your interior design business. This handbook also includes over 300 industry-related hashtags! 

Utilizing Physical Promotional Items:

In addition to digital marketing, don't underestimate the power of physical promotional items to advertise your interior design business. Branded merchandise like tote bags, mugs, and notebooks can serve as stylish and functional marketing tools that help you stay in the front of your client's mind. 

Helpful Resource: Custom Promotional Items

We partner with a promotional item vendor that can find any items you’re wanting to promote your interior design business. Whether you're looking for stylish tote bags to carry your design samples, chic mugs to gift to clients, or elegant notebooks for jotting down design ideas, we can find it! Follow the link below to take our Promotional Product Questionnaire to figure what items best fit your needs.

By investing a little time into your marketing and choosing helpful tools and resources that can streamline the process, you don't have to be an expert in marketing, you can continue pursuing your passion - designing beautiful spaces, you just get to show it off a little more. 

Happy Marketing! 

xx, Danae

Designer's Block? Seven Unexpected Places to Find Inspiration

Feeling stuck creatively is often as much about being overwhelmed with options as it is about not knowing where to look. Sure, films, books, magazines, and social media are amazing sources of inspiration, but if you’re experiencing scroll fatigue, it might be time to shake things up a bit. Here are seven less typical sources that could spark that big "aha!" moment for your next interior design project. Let’s jump right in!

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1. Flea Markets & Thrift Stores

These are settings where each item has that elusive character we all seek to infuse in our designs. Thrift stores and flea markets aren’t just shops, but a challenge to create cohesion out of chaos. Here, a 1920s velvet armchair (granted, it needs some reupholstering), a rustic wooden crate, or a stunning pair of retro wall sconces can serve as the starting point or an accent piece in your designs. It’s all about seeing the potential in the peculiar.

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2. Traveling

Sure, we’d all like to be able to take a trip to another continent every time we needed an inspiration boost. There’s nothing quite like being immersed in a whole new setting, but did you know you can use Google Street View to explore the interiors of some spectacular sites, including the Taj Mahal in India or the Palace of Versailles in France?

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 3. Museums or Art Galleries

Whether it’s a vibrant painting, a profound sculpture, or even ancient hieroglyphics, these art forms can propel your design thinking forward. How does the color theory in a modernist painting work in a living space? What can the textures of a bronze sculpture bring to a tactile experience in a room? Use these elements as a springboard for your own creations.

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4. Graphic Design

Why not let another design discipline inform your work? Graphic design, with its strong emphasis on balance, alignment, and color, can offer fresh perspectives. Explore how a minimalist logo can inspire a sleek, modernist space or how vintage typography could lend a retro feel to a cozy café. The principles of graphic design are versatile and can translate beautifully into spatial arrangements.

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5. Fashion Shows

It’s no secret that fashion and interior design are intertwined, each influencing the other with trends, textures, and techniques. So look beyond the clothes in a fashion show (or in Vogue) and think about the stories the fabrics and styles can tell in a space. That swath of iridescent tulle? Picture it as a sheer curtain catching the light in a sunny room. The bold geometric patterns on a coat? Imagine that as a vibrant rug tying a room together. You may also find inspiration in the runway sets themselves!

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6. Haute Cuisine Plates

Ever considered a chef’s plating in a Michelin-star restaurant as a muse for your design? The artistry involved in haute cuisine—from the color palette to the texture of ingredients—can provide unexpected creative cues. Don't know what color to pair with a black wall? How about a sprinkle of vibrant paprika?

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 7. Nature

There’s no better designer than Mother Nature, from the famous Golden Spiral to the patterns on a butterfly’s wings. But again, don’t just scroll…stroll! Whether you take a hike and practice forest bathing for an immersive experience, get totally mesmerized by the spotted fish at the aquarium, the windy pathways and flowers at a botanical garden, or the organic shapes at the Natural Science Museum, let nature’s beauty inspire you.

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So, next time you feel like you’re in a creative design rut, stop what you’re doing, look away from your screen for a moment, and think about where you might like to visit for inspiration–whether you can get up and go somewhere or it’s back on your computer (but intentionally)! Remember that the world is full of weird and wonderful things that can transform a bland space into something spectacular. And you can connect with those endless possibilities when you slow down and switch gears. Who knows where your next great idea will come from? Happy exploring!

xx, Danae

6 Interior Design Risks Worth Taking

Do you tend to play it safe as an interior designer? That’s a fantastic quality to have in many situations. For example, you wouldn't dream of leaving budgets, timelines, or contract clauses up to chance. But growing your business and crafting outstanding designs means knowing when to stick to the rules and when to throw the playbook out the window. Here are six times it’s worth taking a risk, both in running your design business and your designs themselves.

On the Business Side

1. Specializing in a Niche Market

The prospect of narrowing your focus might initially seem counterintuitive, risking the alienation of a broader client base. But here’s the thing - carving out a niche for yourself actually helps you stand out to the perfect clients. Being known as the go-to person for, say, eco-friendly spaces or high-tech offices? That’s gold.

2. Charging for Consults

Asking for money right out the gate can feel awkward and awaken imposter syndrome. But this strategy serves a dual purpose. It underscores the value you bring to the table, ensuring clients are invested from the get-go, and sifts through to serious inquiries, saving you precious time and energy.

 3. Delegating to an Assistant

Letting go of the reins a bit and delegating doesn’t have to mean losing your vision in the mix. It means you get to focus more on design and less on the nitty-gritty. And who knows? An assistant might just bring fresh ideas and energy to the table.

In Your Designs

4. Incorporating Vintage Items

Sure, sticking to the latest trends from popular stores might seem like the safe choice, but sprinkling your designs with a few choice vintage pieces? That's where the magic happens, adding layers of depth and story to a space.

5. Unusual Color Combinations

Neutrals and played-out color combos feel safe, but throwing in an unexpected pop of color can turn a room from "just nice" to "wow". Think a splash of neon in a sea of pastels or a dark, moody wall in a room full of brights.

6. Mixing Patterns and Materials

Yes, there's a fine line between eclectic harmony and chaotic clashes when it comes to blending textures, patterns, and materials. But with a discerning eye, the combination of different woods, metals, fabrics, and more can create a sensory feast.

Taking Smart Risks

So, how do you dive into these risks without sinking? It all starts with having a solid base—like a well-oiled workflow—and then setting aside a little playground for creativity. Allocate a portion of each project's timeline just for trying out new things. This way, you're not running off course; you're exploring potential within reason. Getting your hands on physical samples and leveraging 3D renders lets you test-drive your daring ideas before going all in. And when you're eyeing those bigger business moves? Start small. Do a bit of research into the market, and maybe even chat with a business guru. It's all about smart risks that let your creativity—and your business—soar.

Ultimately, the essence of interior design thrives on creativity, innovation, and a touch of daring. While risks come with their own set of fears and potential setbacks, they also open doors to breakthroughs and professional wins. Maybe the question isn't whether you can afford to take these risks, but rather, can you afford not to?

xx, Danae

Save Time with Our Prewritten Content Templates for Interior Designers

In the world of interior design, time is precious. As a designer, you want to focus on bringing your clients' visions to life, not spending hours agonizing over blog posts and email content. That's where our prewritten content templates come in. We've curated 26 templates specifically tailored to interior designers, ready to be copied, pasted, and customized to fit your brand and business. Let's take a closer look at each template and how they can elevate your online presence effortlessly.

What is e-Design and How to Get Started

Explore the world of e-Design and learn how to seamlessly integrate it into your business model, opening up new opportunities for remote collaboration with clients.

How to Add More Luxury to Your Home

Discover tips and tricks for infusing luxury into any space, from opulent fabrics to decadent accessories, and elevate your design game.

How to Arrange a Gallery Wall

Master the art of gallery wall arrangements with step-by-step instructions and design principles to create visually stunning focal points in any room.

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Where to Buy Artwork and Accessories

Navigate the vast landscape of art and accessories vendors, uncovering hidden gems and trusted suppliers to elevate your design projects.

How to Work Remotely with an Interior Designer as a Real Estate Investor

Learn how real estate investors can benefit from working with remote interior designers, maximizing property value and tenant satisfaction.

Why You Need Plants in Your Home

Delve into the world of biophilic design and discover the myriad benefits of incorporating plants into your interior spaces, from improved air quality to enhanced well-being.

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Timeless Kitchens and Baths

Uncover timeless design principles for kitchens and baths that transcend trends, creating spaces that stand the test of time and delight clients for years to come.

How to Choose the Right-Sized Rug

Master the art of rug selection with practical tips and guidelines to ensure the perfect fit for any space, enhancing comfort and visual appeal.

Thank You for Subscribing

Craft the perfect thank-you message for new subscribers, fostering a sense of appreciation and engagement from the moment they join your community.

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Latest Design Trends for Current Times

Stay ahead of the curve with insights into the latest design trends shaping the industry, inspiring fresh ideas and innovative solutions for your projects.

How to Choose the Right Paint Sheen

Navigate the world of paint finishes with confidence, understanding the characteristics of each sheen and how to choose the perfect one for your design scheme.

Is Hiring an Interior Designer Worth It

Address common misconceptions and demonstrate the value of hiring an interior designer, empowering potential clients to make informed decisions about their design projects.

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How to Choose the Right Paint Color

Unlock the secrets of color theory and learn how to select the perfect paint colors to achieve your desired aesthetic and ambiance.

New Standards of Working Together

Explore evolving industry standards and best practices for collaboration between designers, clients, and other stakeholders in today's digital landscape.

Client Review Request

Craft a compelling request for client reviews, leveraging positive feedback to enhance your reputation and attract new business opportunities.

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Popular Styling Pieces

Highlight must-have styling pieces that add personality and flair to any interior space, inspiring clients to invest in statement-making decor elements.

How to Hang Curtains

Demystify the process of curtain hanging with practical tips and techniques for achieving perfect drapery installations every time.

5 Easy Steps to Update Your Living Room

Transform any living room with five simple yet impactful updates, breathing new life into tired spaces and delighting clients with fresh design concepts.

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How to Style a Console Table

Unlock the potential of console tables as versatile design elements, mastering the art of styling to create captivating vignettes that enhance any room.

Stylish Outlet and Switch Plate Covers

Elevate the often-overlooked details of outlet and switch plate covers with stylish alternatives that seamlessly integrate into your design scheme.

The Best Places to Buy Plants

Discover top destinations for sourcing quality plants and greenery, ensuring access to premium botanicals for your design projects.

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Finishing Touches to Complete Any Room

Explore the transformative power of finishing touches, from decorative accents to functional elements, that elevate interior spaces to new heights of sophistication.

The Best Countertop Options Right Now

Stay informed about the latest countertop materials and trends, guiding clients towards durable, stylish options that meet their design and lifestyle needs.

Fabric 101

Dive into the world of fabrics with a comprehensive guide to different types, textures, and uses, empowering you to make informed decisions about upholstery and soft furnishings.

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How High to Hang Art

Master the art of art placement with expert guidance on the optimal height for hanging artwork, ensuring maximum impact and visual harmony in any space.

How to Select Window Coverings

Navigate the myriad options for window coverings with confidence, from curtains to blinds, discovering the perfect solutions to enhance privacy, light control, and aesthetics.

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Our prewritten content templates are more than just ready-made resources – they're invaluable tools that save you time, spark creativity, and elevate your online presence. Whether you're a seasoned pro or just starting out, our templates are fully customizable to fit your niche and aesthetic, ensuring that your brand shines through in every blog post and email. Keep your customers informed and intrigued, and let your passion for design shine with our effortlessly accessible templates. Unlock your creativity today!

Check out all of these templates here:

Happy Designing!

xx, Danae

Branding for Designers: 8 Ways to Stand Out in 2024

Where trends evolve and consumer preferences shift (faster than ever), establishing a distinct brand has never been more crucial. As we’re well into 2024, the importance of branding in setting interior designers apart in a crowded marketplace cannot be overstated. Here are some insightful tips and methods to enhance your branding and make a mark this year.

1. Incorporate Hand-Drawn Elements

In an era starved for simplicity and authenticity, incorporating hand-drawn elements into your branding can add a raw, personal touch that resonates with clients. This reflects a comforting appeal of simpler times but also demonstrates your brand's inclination toward personal connection. Consider integrating your signature or bespoke doodles that represent your design ethos into your website or social media to foster a more human and relatable brand image​.

2. Focus on Authenticity

Along those lines, today's consumers value realness and relatability above cold, hard perfection. Now it’s essential for brands to adopt a transparent and genuine communication style. Embracing natural language, showcasing real-life scenarios, adding in a bit of humor, and highlighting diversity can enhance your brand's relatability and appeal. This approach builds trust and a loyal community around your brand.

3. Introduce Elements of Surprise

In 2024, successful brands are going above and beyond visual appeal and focusing on creating tactile experiences that evoke delight and surprise. Consider a textured business card, folders with a fun closure, a physical logo stamp, or even just interactive elements on your website to engage your clients in a dynamic and memorable manner.

4. Leverage Animation

And no, I’m not talking about turning your site into a Saturday morning cartoon. Sprinkling a bit of animation across your digital spaces can really wake up your online vibe. Think subtle movements when someone hovers over a button, or fun videos that play as they scroll. It's all about making your website and socials a bit more dynamic, so people enjoy the experience and stick around longer.

5. Use AI Responsibly

AI is somewhat of a divisive topic, but it’s only gaining traction, including in the interior design field. Whether you use ChatGPT to help you write copy or Midjourney to create stunning images, it’s best to be transparent about it. Avoid directly using AI-generated text, as it may lack a natural tone, which can feel off-putting to potential clients. Always infuse your content with a personal touch to ensure authenticity and connection. This responsible approach will help maintain trust and credibility with your audience.

6. Forge Strategic Content Partnerships

Working with influencers, bloggers, and other design pros can be a big win for your interior design business. It’s a smart way to get your brand in front of more eyes and make your work more relatable through genuine endorsements. Mixing it up with different types of collabs like joint blog posts, guest spots on podcasts, social media takeovers, or team design projects can really spice things up. Just have a game plan for what you want out of these partnerships—be it more visibility, reaching fresh audiences, or just flexing your creative muscles a bit more.

7. Captivate with Video Marketing

Recently, video content has really taken off and it's a game-changer. Show off your designs through walkthroughs, design process clips, or testimonials from your happy clients. Videos that show you, the face behind the masterpiece, is by far the most effective way to connect with your audience. Then, just share your videos everywhere – think Instagram, your website, or in a newsletter. It's all about making you and your designs feel real, relatable, and right there within reach.

8. Secure Your Spot on Emerging Platforms

You know how it goes: some platforms are here today, gone tomorrow, while others suddenly take off. With places like Instagram's Threads and TikTok getting buzz, it's smart to lock down your ideal business username now. That way, you're ready to roll if they become the next big thing. You can't be everywhere at once, but having your spot saved means you won't miss out when the time comes.

In the end, standing out in the interior design scene isn't always just about following trends; it's about crafting experiences that resonate. From the personal touches in your branding to the strategic use of tech and collaborations, it's these elements that will set you apart. Keep pushing the boundaries, and let's make your interior design brand the one everyone talks about in 2024.

xx, Danae

Interior Design Trivia: How Many Can You Answer Correctly?

This is it! Your opportunity to geek out and show off your interior design knowledge. Pull up a chair with a designer friend and grab a pen to note down your answers. And don’t worry! This is a multiple-choice quiz. From trends to industry jargon to design icons, let’s see how many questions you can get correct! The answers await at the end of the quiz–no jumping ahead and good luck!

1. The first known use of interior design was in which ancient civilization?
A) Roman
B) Egyptian
C) Mesopotamian
D) Greek

2. In interior design, what does the acronym FF&E stand for?
A) Form, Function & Elegance
B) Furniture, Fixtures & Equipment
C) Fashion, Form & Essentials
D) Flooring, Finishes & Embellishments

3. What was the first magazine solely dedicated to interior design?
A) Architectural Digest
B) Elle Decor
C) House Beautiful
D) The World of Interiors

4. What is the principle of design that refers to the visual weight distribution in a space?
A) Symmetry
B) Balance
C) Rhythm
D) Harmony

5. Which type of rug is traditionally handwoven in Morocco, known for its geometric designs and plush texture?
A) Persian Rug
B) Kilim Rug
C) Berber Rug
D) Shag Rug

6. Who is considered the father of modern architecture and design?
A) Frank Lloyd Wright
B) Le Corbusier
C) Marcel Breuer
D) Charles Eames

7. What does the term 'Biophilic Design' emphasize?
A) Use of sustainable materials
B) Incorporation of technology
C) Connection to nature
D) Historical architecture

8. Who designed the iconic Egg Chair?
A) Eero Saarinen
B) Arne Jacobsen
C) Harry Bertoia
D) Charles and Ray Eames 

9. What is a cantilever in the context of furniture design?
A) A type of legless chair supported at one end
B) A decorative bracket
C) A type of table with a single, central foot
D) A shelving unit attached directly to the wall 

10. Which term refers to a small, luxurious room designed for reading and relaxation?
A) Conservatory
B) Boudoir
C) Snug
D) Nook

11. Which designer is credited with the creation of the Wassily Chair, one of the first pieces of tubular steel furniture?
A) Ludwig Mies van der Rohe
B) Marcel Breuer
C) Alvar Aalto
D) Eileen Gray 

12. 'Feng Shui' is a practice originating from which country?
A) Japan
B) China
C) South Korea
D) Thailand 

13. The 'Chesterfield' is a type of what?
A) Sofa
B) Lamp
C) Rug
D) Coffee table

14. Which interior designer is famous for saying, "More is more and less is a bore"?
A) Joanna Gaines
B) Iris Apfel
C) Philippe Starck
D) Kelly Wearstler

15. What design movement is the 'Sputnik Chandelier' a symbol of?
A) Art Nouveau
B) Mid-Century Modern
C) Victorian
D) Art Deco

16. What does 'VOC' stand for in eco-friendly interior design?
A) Variety of Colors
B) Verification of Compliance
C) Volatile Organic Compounds
D) Visual Optical Clarity

17. The 'Roaring Twenties' influenced which interior design style?
A) Modernism
B) Art Deco
C) Victorian
D) Bauhaus

18. Which architect famously lived in a house with no right angles, believing they were unnatural?
A) Zaha Hadid
B) Antoni Gaudí
C) Frank Gehry
D) Renzo Piano

19. "Memphis Design" emerged in which city?
A) Memphis, USA
B) Milan, Italy
C) Paris, France
D) Tokyo, Japan

20. What is the most expensive furniture piece ever sold?
A) The Dragon Chair by Eileen Gray
B) The Badminton Chest
C) The Tufft Table
D) Ruijssenaars Magnetic Floating Bed

Ready to see how you did? Here’s the answer key below:

ANSWERS: 1B; 2B; 3C; 4B; 5C; 6A; 7C; 8B; 9A; 10C; 11B; 12B; 13A; 14B; 15B; 16C; 17B; 18B; 19B; 20B

So, how did you fare? Whether you're now basking in the glow of your expertise or adding a few new gems to your knowledge bank, it's clear that there is always more to learn in this industry. I hope you’ve enjoyed this little game of trivia. Thank you for joining in on the fun!

xx, Danae

Enhance Your Interior Design Portfolio: Introducing Our Maximizing Photoshoots Mini Guide for Interior Designers!

Are you an interior designer looking to take your portfolio to the next level? Look no further! We're thrilled to announce the launch of our latest resource: the Maximizing Photoshoots Mini Guide for Interior Designers. In this comprehensive guide, we're sharing insider tips and expert advice on how to make the most out of your photoshoots and showcase your designs in the best possible light, no pun intended!

Why is a photoshoot so important for interior designers, you ask? Well, stunning photography can make all the difference when it comes to attracting clients and showcasing your talent. A well-executed photoshoot not only captures the essence of your design but also highlights the craftsmanship and attention to detail that sets your work apart.

So, what can you expect to find in our Maximizing Photoshoots Mini Guide? Let's take a sneak peek:

1. Preparation is Key: Learn how to prepare your space for a photoshoot, from decluttering and styling to optimizing lighting and angles. We'll walk you through the essential steps to ensure your designs shine on camera.

2. Collaborating with Photographers: Discover how to find the right photographer for your project and establish a successful collaboration. We'll share tips on communication, budgeting, and creative direction to achieve the perfect shots.

3. Styling for Success: Get insider tips from seasoned stylists on how to style your designs for maximum impact. From selecting props and accessories to arranging furniture and decor, we'll help you create visually stunning compositions that tell a story.

4. Post-Production Perfection: Learn the secrets of post-production editing to enhance your photos and showcase your designs in the best possible light. We'll cover everything from color correction and retouching to cropping and formatting for print and digital use.

5. Marketing Your Masterpieces: Once you have your stunning photos in hand, it's time to share them with the world! Discover effective strategies for leveraging your photography to attract clients, build your brand, and grow your interior design business.

Ready to elevate your interior design game? Our Maximizing Photoshoots Mini Guide for Interior Designers has everything you need to master the art of photoshoots and showcase your designs like never before. Don't miss out—grab your copy today and get ready to dazzle the world with your talent and creativity!

Happy photographing!

xx, Danae

Should You Consider Creating a Design Build Firm?

In the ever-evolving landscape of interior design, the concept of a Design Build firm is gaining traction. This approach merges the traditionally separate disciplines of design and construction into a single, streamlined process. But is it the right move for every interior designer out there?

First, let's demystify what a Design Build firm is. Unlike the traditional approach where design and construction are handled by separate entities, a Design Build firm integrates these processes. The essence of a Design Build firm is about fostering a seamless, integrated process that enhances communication, streamlines workflows, and ultimately delivers a more unified vision for the project.

Now, why should you, as an interior designer, consider venturing into the Design Build game? Let's navigate through the pros and cons, and by the end, you just might see your path in a new light.

The Pros

• Streamlined Communication: One of the standout benefits of a Design Build firm is the streamlined communication between the designer, contractor, and client. This synergy can significantly reduce misunderstandings and misinterpretations, ensuring a smoother project from start to finish.

• Efficiency and Time Savings: With both design and construction teams working together from the get-go, projects can move more swiftly. Decisions are made faster, and there's a fluid transition from design to execution. This integrated approach often results in shorter project timelines and can lead to cost savings.

• Enhanced Creativity: With a thorough understanding of the construction process, your design possibilities widen. You're not just designing within the constraints given to you but actively shaping those constraints. This knowledge can elevate your creativity to new heights.

• Quality Control: Having a hand in both design and construction phases means more control over the outcome. This can lead to higher client satisfaction, as the final product closely aligns with the initial vision.

The Cons

• Steep Learning Curve: If construction isn't your forte, there's a learning curve to consider. Understanding the intricacies of building processes, regulations, and materials is essential and can be daunting for some.

• Increased Responsibility: With great power comes great responsibility. Managing both design and construction aspects means you're on the hook for more if things go south. It's a higher risk, higher reward scenario. 

• Resource Intensive: Starting a Design Build firm requires more than just a vision; it demands resources. From skilled labor to licensing, the initial setup can be resource-intensive and requires careful planning.

Yes, there are hurdles, but the potential for innovation, control, and satisfaction in seeing your designs fully realized is unparalleled. So, should you consider creating a Design Build firm? If the idea of creating a Design Build firm sparks excitement rather than dread, here are a few strategies to consider:

1. Education and Partnership: Before diving in, educate yourself about the construction industry. Consider partnerships or collaborations with construction professionals who share your vision and can bring the necessary expertise to the table.

2. Build a Multidisciplinary Team: Assembling a team that includes both design and construction professionals can foster a collaborative culture and ensure that projects benefit from a diverse range of skills and perspectives.

3. Focus on Communication: Establish clear communication channels and processes to facilitate the seamless flow of information between all team members and with clients. This is crucial for the success of the Design Build approach.

4. Manage Risk Wisely: Consult with legal and insurance professionals to understand and mitigate the risks associated with construction. This includes ensuring that you have the appropriate contracts and insurance in place.

5. Start Small and Scale: Consider starting with smaller, less complex projects to build your team's confidence and processes. This allows you to refine your approach before tackling larger, more complex projects.

Looking for a bit more industry wisdom to guide you? LuAnn Nigara, in her "Well Designed Business" podcast, hosted Brad Leavitt across several enlightening episodes (542, 560, 580, 615, 649), where they delve deep into the Design Build world. Leavitt shares insights that are gold for anyone considering this path. His experiences underscore the importance of clear communication, the art of managing client expectations, and the value of integrating design and construction from the get-go. These episodes are a treasure trove of knowledge, offering real-world perspectives on the Design Build process.

Whether your exciting next chapter means expanding into the Design Build arena or other ways of growth, we’re here to support your journey every step of the way!

xx, Danae

Exploring Alcove: The Procurement Solution for Interior Designers

Did you know that interior designers may be grappling with a staggering 1,500 emails solely pertaining to procurement for a single project? This statistic, calculated by Greensighter, the UX Design agency behind Alcove, underscores the pressing need for a more efficient and user-friendly solution. Alcove was born from the desire to simplify and optimize the procurement process not only for interior designers but also for builders and purchasing agents. And let’s face it, we’re always keen to find out more about potential solutions to pain points in the workflow. So, here are the main points to know about Alcove:

1. All-in-One Product Information Hub: Alcove centralizes crucial product information, bringing together details, orders, status updates, and communications in one accessible platform, streamlining your design process​​.

2. Financial Management Made Simple: Navigating the financial aspects of design projects is simplified with Alcove. Easily set purchase costs, markup calculations, and resale pricing, alongside accurate tax and shipping estimates, ensuring your projects remain both beautiful and budget-friendly​​.

3. Efficient Order Tracking: Integrated with top shipping companies, Alcove simplifies order management, offering clear insights into payments and balances, and ensuring timely product delivery for seamless client experiences​​.

4. Streamlined Communication: Alcove's Gmail integration declutters your email communication, keeping all project-related discussions neatly organized and easily accessible​​.

5. Web Clipper and Customizable PDFs: Import product details and create bespoke PDFs for sharing with clients and collaborators, enhancing the ease of information exchange​​.

6. Pinterest Integration for Inspiration: Seamlessly sync your Pinterest inspirations directly into Alcove, integrating your creative ideas into the project workflow with ease​​.

As you can see, Alcove actually goes beyond just managing procurement; it's designed to help designers channel more of their creativity and less of their energy into the mundane admin tasks that often occupy far too much space.

While Alcove offers extensive benefits, adapting to its system may require some adjustment. It's a good idea to evaluate its compatibility with your existing practices and consider any necessary team training to harness its full potential.

Curious to try it out? Exploring Alcove's capabilities and seeing how it can transform your interior design business is easy and risk-free. You can schedule a personalized demo to check it out firsthand. Additionally, there's an option to try Alcove for free with a 14-day trial–no credit card details required–allowing you to experience its features without any commitment.

The pricing for Alcove starts at an accessible $39.00 per month, with the cost varying based on the plan's comprehensiveness and the number of user seats needed. This flexible pricing ensures that you can tailor the service to your specific business needs, ensuring value and efficiency.

xx, Danae

How to Streamline Your Business & Boost Profits with Studio Designer

MARK YOUR CALENDARS! You'll want to save the date for an exciting webinar hosted by @_studiodesigner on January 10, 2024 at 1PM EST: How to Streamline Your Business & Boost Profits with Studio Designer!

This webinar will go over several topics, including:

• Studio Designer: A General Overview

• Benefits of Using an Integrated Project Management System

• NEW Studio Designer Features

• A High-Level Demo of Key Features

• How to Utilize Elite Design Assistants to Work in Studio Designer

And, if you weren't excited before, Elite Design Assistants will be featured! So, remember to mark your calendars and join us for an incredible learning experience. Stay tuned for more details coming your way soon!

Blurred Lines: The Intersection of Interior Design and Fashion

Have you ever found yourself guiding an interior design client unsure of their style by suggesting a peek into their closet? If so, you're well acquainted with the undeniable intersection of fashion and interior design.

Consider design luminaries like Kelly Wearstler, renowned not only for groundbreaking interior design but also for a daring and eclectic fashion sense. The power duo of Nate Berkus and Jeremiah Brent effortlessly showcase their sleek eye for home decor alongside an equally refined taste in personal fashion.

At this juncture where fashion and interior design converge, it's not merely about blurred lines; the boundaries are practically non-existent. Both these expressive outlets are deeply rooted in an individual's journey, reflecting their life, culture, and unique preferences.

Now, let's explore the ways these two realms overlap:

Shared Principles

Patterns as a Universal Language: Whether adorning a garment or a throw pillow, patterns play a central role in both fashion and interior design.

Color Palettes as Expressive Tools: Both disciplines use color to convey mood, style, and personality, making color a universal language that bridges the gap between fashion and interiors.

Texture and Fabric Selection: Luxurious fabrics in fashion find common ground with upholstery choices in interiors, as the tactile experience is a shared consideration.

Balance and Proportion: Achieving visual harmony through thoughtful placement and proportion is a fundamental principle shared by both fashion and interior design.

Common Influences

Evolving Trends: Trends in color, pattern, and style often emerge simultaneously in both fashion and interior design, creating a dynamic and interconnected creative landscape.

Cultural Influences: Drawing inspiration from cultural motifs, trends, and traditions, fashion and interior design contribute to a global design language that transcends borders.

Adaptation of Historical Styles: Incorporating historical design elements, whether in fashion or interiors, pays homage to timeless aesthetics, creating a bridge between the past and the present.

Influence of Art Movements: Art movements inspire both fashion and interior design, fostering a creative cross-pollination of ideas that brings a unique depth to both disciplines.

Design Houses Navigating Both Realms

It's not just interior designers embracing fashion or vice versa; renowned fashion houses are making their mark in the world of interiors. Iconic names like Gucci, Versace, Louis Vuitton, Fendi, Calvin Klein, Hermes, Hugo Boss, Missoni, and more seamlessly navigate both realms, showcasing a synergy between the world of fashion and the domain of interiors.

On the other hand, jewelry brand Bulgari extends its image through a collection of luxury hotels designed by legendary Italian architect and designer Antonio Citterio. Similarly, Armani boasts a design line and sleek hotels in major cities worldwide, while Ralph Lauren extends beyond fashion into a design line and luxury restaurants, such as The Polo Bar in New York City.

Whether we're styling ourselves or our living spaces, the language of design is the best guide, telling a story that's as diverse as we are.

xx, Danae

Top 20 Interior Design Trade Sources

Are you looking to elevate your interior design game and gain access to exclusive products and resources? Joining trade programs can open doors to a world of advantages that extend far beyond what's available to the average retail customer. Among these advantages, the most enticing feature is the potential for significant discounts, a substantial part of designers' profits. But the perks don't end there—trade members often enjoy expedited customer service, sales tax exemptions, exclusive product previews, and in many cases, custom design options and expedited shipping services.

Managing the Mark-Up

As a designer, there are various approaches to managing product mark-up with your clients. Some designers choose to sell items to their clients at the manufacturer's suggested retail price (MSRP) and keep the difference as a commission. Others opt to share the discount with their clients, adding value to the collaboration while maintaining profitability. And often, designers do some of each!

The Application Process

To streamline the process of opening trade accounts, it's a good idea to set up a readily accessible folder containing all the necessary documents and information typically requested for trade account applications. This makes the application process for you or your assistant much more efficient each time. Some of the most common asks may include:

• Business License or Official Proof of Business

• Resale License

• Business Bank Account

• Company Website URL or Social Media Page

• Professional Design Membership (AI, IDI, ASID)

Terms & Conditions

When considering a trade account, be sure to find out about key terms and conditions such as:

• Opening order amount

• Annual minimum purchase requirement

• Pricing tiers

• Best customer service avenue

• Return and damage policies and procedures

Now, let's dive into an up-to-date list of the top interior design trade sources!

1. 1stdibs: This well-known platform features an array of both vintage and contemporary furniture and decor and claims to have “captured the magic of the Paris flea market” and offers discounts of up to 30% along with personalized support.

2. Chairish: Another leading marketplace of home furnishings and art, registered trade members earn Trade Rewards for all purchases on Chairish. Discounts vary depending on the sellers' discretion.

3. Four Hands: A wholesale furniture and art dealer known for its extensive and stunning selection, they offer trade pricing that improves the more you spend.

4. Wayfair Professional: Famed for its vast selection and various styles, professional members enjoy up to 15% discounts, plus an extra 10% off Wayfair's specialty brands, along with fast and free shipping.

5. Williams-Sonoma: Use one trade account to receive a 20% discount on items from all its stores, including West Elm, Pottery Barn, and Rejuvenation, with a 25% discount from Williams Sonoma Home.

6. Crate & Barrel: Another chic and reputable big box brand, Crate & Barrel and its sister brand CB2 offer members a 20% discount and concierge customer service.

7. Artemest: This sophisticated Italian resource has a dedicated trade team, a range of designer discounts, and bespoke design solutions.

8. Lulu & Georgia: Members enjoy a 20% discount on all orders, exclusive previews of new collections and collaborations, and dedicated sales and support teams on this LA-based platform.

9. Design Within Reach: This multi-brand furniture and decor store offers trade pricing and promotions, COM/COL options, and their Concierge Service to assist with sourcing, orders, and delivery.

10. Article: Their team provides sourcing assistance, flat-rate deliveries, and resources like tear sheets and 3D models. You can order tax-exempt and receive discounts ranging from 5-15%, depending on your purchase.

11. Serena & Lily: Sign up for complimentary swatches, flat-rate delivery, customization options, and a 25% trade discount, plus extended return windows and a dedicated support team.

12. RH: They offer a 25% discount on all full-price merchandise and 20% off all sale items, customization options, and comprehensive design support, including 2D CAD floor plans and elevations, moodboard and material packages, and full-scale presentations.

13. Interior Define: Find customizable furniture options, up to a 20% trade discount (sometimes more), free shipping, complimentary swatches, social media exposure, an extended return window, and a trade concierge team.

14. EQ3: This Canadian furniture and home goods company offers assistance from their dedicated Customer Care Team, free swatches, 2D digital product files, COM options, and trade discounts.

15. Arhaus: At this classic and contemporary haven, you can earn tiered commissions (starting at 7%) on a quarterly basis, get featured in their publications, and enjoy custom options.

16. Minted: This popular destination for art and home accessories offers trade members 20-30% off fine art, complimentary art proposals, plus free and quick shipping.

17. Flor: A reliable source for rugs and carpet tiles, Flor's trade program provides discounts of 20% and up, free samples, quick shipping, and rug design support.

18. Visual Comfort: Enjoy a 20% trade discount on their extensive selection of beautiful lighting pieces.

19. Arteriors: Expect trade-only pricing on their eclectic furniture and accessory selection, 72-hour lead times, marketing support, and design event invitations.

20. Rove Concepts: This modern and mid-century furniture source offers trade members discounts starting at 35%, swatch boxes, brand exposure, and valuable design resources, such as Augmented Reality tools.

Other Mentions:

More and more, interior designers are turning to sourcing platforms designed precisely to streamline your sourcing process and boost your earnings. Check out:

• StyleRow

• SideDoor

• DesignerInc

Happy sourcing! 

xx, Danae

Unique Items Designers Should be Sourcing from Flea Markets

You've nailed down the practical aspects of your design project—the layout, the mood, and all the essentials. But what about adding that extra touch, a piece that stands out, that becomes the focal point of your client's space and remains etched in their memory? Sometimes, the answer doesn't lie in the aisles of big-box stores or the price tags of lavish vintage boutiques. No, you need to venture into a world of hidden treasures—the flea market. Not only do these pieces steal the show, but they also come with an eco-friendly and budget-conscious tag. But, what kind of items are best sourced from a flea market? Let's dive in!

Light Fixtures

Lighting can transform a room's ambiance and personality, and the flea market is a treasure trove of distinctive fixtures. Unearth retro lamps, chandeliers, or sconces that infuse character into your space. Just remember to have your electrician give them the once-over for safety's sake.

Mirrors

Mirrors are more than just reflective surfaces; they are statement pieces that play with light and space. While you're likely familiar with the concept, a vintage mirror can take your design to a whole new level. The little imperfections, wear, and signs of age can give it an added layer of charm and character.

Artwork

Flea markets boast an eclectic array of artwork from various eras and styles. You can juxtapose a vintage piece with a modern frame for a striking contrast, or keep the ornate frames for a touch of sophistication. If you have a keen eye, you might even score a valuable piece at a fraction of its worth.

Decorative Objects

Want to add a personal touch that sparks conversations? Flea markets offer quirky collectibles, from vintage cameras to antique globes. Your clients will appreciate the nostalgia these items bring to their space.

Tableware

Elevate your client's dining experience with vintage tableware. Delicate teacups and elegant silverware are waiting to be discovered, letting you create a dining setting that exudes extraordinary flair. Mix and match for a bohemian vibe or aim for a more cohesive, vintage look.

Hardware

Cabinet and drawer pulls and knobs usually age gracefully, and their unique shapes and designs can revamp the appearance of an otherwise basic piece of furniture, allowing you to “upcycle” even the simplest items.

Salvaged Architectural Elements

Flea markets are where you'll stumble upon architectural salvage pieces like ornate doors, stained glass windows, vintage mantels, wooden beams, and wrought-iron railings. Incorporating these elements into your designs adds a layer of history and craftsmanship that's impossible to replicate with new materials.

Reclaimed Wood Furniture

There's an undeniable charm to furniture with a backstory. Reclaimed wood tables, chairs, and cabinets are eco-friendly and brimming with character. Look for pieces with good bones that might need some TLC—sanding and a fresh coat of paint or stain can transform them into custom pieces your clients will adore.

Now that you're itching to explore the world of flea markets, here are a few tips for successful shopping:

1. Do Your Research: Know when and where the best flea markets in your area take place. Some markets specialize in specific items, allowing you to tailor your search for the perfect finds.

2. Inspect Thoroughly: Examine potential purchases carefully for any damage or signs of wear. If you're considering a significant buy, consider bringing along a knowledgeable friend or even having a professional inspection.

3. Negotiate Smartly: Don't be shy about bargaining; it's all part of the flea market experience. Be polite but firm in your negotiations. Sellers often expect a little back-and-forth, so you might just score a better deal.

Happy Hunting!

xx, Danae