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When picturing your interior design clientele, you may instinctively think of middle-aged individuals seeking your expertise. Nevertheless, as multigenerational households become more prevalent, successful interior design demands understanding and accommodating the diverse needs and comfort preferences of all residents in the home—and doing so with style. Let’s look at some keys to achieving just that!
Read MoreHere’s a New Year’s resolution idea for you: Take on high-quality leads only!
You’d never take an admirer of your work for granted. But you’re ready to be more selective about the clients you will take on. Whether you're currently experiencing high demand and want to choose your projects wisely, or you're committed to maintaining alignment with your brand from the outset, investing effort in attracting high-quality leads proves to pay off!
Read More
MARK YOUR CALENDARS! You'll want to save the date for an exciting webinar hosted by @_studiodesigner on January 10, 2024 at 1PM EST: How to Streamline Your Business & Boost Profits with Studio Designer!
This webinar will go over several topics, including:
Studio Designer: A General Overview
Benefits of Using an Integrated Project Management System
NEW Studio Designer Features
A High-Level Demo of Key Features
How to Utilize Elite Design Assistants to Work in Studio Designer
And, if you weren't excited before, Elite Design Assistants will be featured! So, remember to mark your calendars and join us for an incredible learning experience. Stay tuned for more details coming your way soon!
Have you ever found yourself guiding an interior design client unsure of their style by suggesting a peek into their closet? If so, you're well acquainted with the undeniable intersection of fashion and interior design.
Consider design luminaries like Kelly Wearstler, renowned not only for groundbreaking interior design but also for a daring and eclectic fashion sense. The power duo of Nate Berkus and Jeremiah Brent effortlessly showcase their sleek eye for home decor alongside an equally refined taste in personal fashion.
At this juncture where fashion and interior design converge, it's not merely about blurred lines; the boundaries are practically non-existent. Both these expressive outlets are deeply rooted in an individual's journey, reflecting their life, culture, and unique preferences.
Now, let's explore the ways these two realms overlap:
Patterns as a Universal Language: Whether adorning a garment or a throw pillow, patterns play a central role in both fashion and interior design.
Color Palettes as Expressive Tools: Both disciplines use color to convey mood, style, and personality, making color a universal language that bridges the gap between fashion and interiors.
Texture and Fabric Selection: Luxurious fabrics in fashion find common ground with upholstery choices in interiors, as the tactile experience is a shared consideration.
Balance and Proportion: Achieving visual harmony through thoughtful placement and proportion is a fundamental principle shared by both fashion and interior design.
Evolving Trends: Trends in color, pattern, and style often emerge simultaneously in both fashion and interior design, creating a dynamic and interconnected creative landscape.
Cultural Influences: Drawing inspiration from cultural motifs, trends, and traditions, fashion and interior design contribute to a global design language that transcends borders.
Adaptation of Historical Styles: Incorporating historical design elements, whether in fashion or interiors, pays homage to timeless aesthetics, creating a bridge between the past and the present.
Influence of Art Movements: Art movements inspire both fashion and interior design, fostering a creative cross-pollination of ideas that brings a unique depth to both disciplines.
It's not just interior designers embracing fashion or vice versa; renowned fashion houses are making their mark in the world of interiors. Iconic names like Gucci, Versace, Louis Vuitton, Fendi, Calvin Klein, Hermes, Hugo Boss, Missoni, and more seamlessly navigate both realms, showcasing a synergy between the world of fashion and the domain of interiors.
On the other hand, jewelry brand Bulgari extends its image through a collection of luxury hotels designed by legendary Italian architect and designer Antonio Citterio. Similarly, Armani boasts a design line and sleek hotels in major cities worldwide, while Ralph Lauren extends beyond fashion into a design line and luxury restaurants, such as The Polo Bar in New York City.
Whether we're styling ourselves or our living spaces, the language of design is the best guide, telling a story that's as diverse as we are.
xx, Danae
You've nailed down the practical aspects of your design project—the layout, the mood, and all the essentials. But what about adding that extra touch, a piece that stands out, that becomes the focal point of your client's space and remains etched in their memory? Sometimes, the answer doesn't lie in the aisles of big-box stores or the price tags of lavish vintage boutiques. No, you need to venture into a world of hidden treasures—the flea market. Not only do these pieces steal the show, but they also come with an eco-friendly and budget-conscious tag. But, what kind of items are best sourced from a flea market? Let's dive in!
Light Fixtures
Lighting can transform a room's ambiance and personality, and the flea market is a treasure trove of distinctive fixtures. Unearth retro lamps, chandeliers, or sconces that infuse character into your space. Just remember to have your electrician give them the once-over for safety's sake.
Mirrors
Mirrors are more than just reflective surfaces; they are statement pieces that play with light and space. While you're likely familiar with the concept, a vintage mirror can take your design to a whole new level. The little imperfections, wear, and signs of age can give it an added layer of charm and character.
Artwork
Flea markets boast an eclectic array of artwork from various eras and styles. You can juxtapose a vintage piece with a modern frame for a striking contrast, or keep the ornate frames for a touch of sophistication. If you have a keen eye, you might even score a valuable piece at a fraction of its worth.
Decorative Objects
Want to add a personal touch that sparks conversations? Flea markets offer quirky collectibles, from vintage cameras to antique globes. Your clients will appreciate the nostalgia these items bring to their space.
Tableware
Elevate your client's dining experience with vintage tableware. Delicate teacups and elegant silverware are waiting to be discovered, letting you create a dining setting that exudes extraordinary flair. Mix and match for a bohemian vibe or aim for a more cohesive, vintage look.
Hardware
Cabinet and drawer pulls and knobs usually age gracefully, and their unique shapes and designs can revamp the appearance of an otherwise basic piece of furniture, allowing you to “upcycle” even the simplest items.
Salvaged Architectural Elements
Flea markets are where you'll stumble upon architectural salvage pieces like ornate doors, stained glass windows, vintage mantels, wooden beams, and wrought-iron railings. Incorporating these elements into your designs adds a layer of history and craftsmanship that's impossible to replicate with new materials.
Reclaimed Wood Furniture
There's an undeniable charm to furniture with a backstory. Reclaimed wood tables, chairs, and cabinets are eco-friendly and brimming with character. Look for pieces with good bones that might need some TLC—sanding and a fresh coat of paint or stain can transform them into custom pieces your clients will adore.
Now that you're itching to explore the world of flea markets, here are a few tips for successful shopping:
Do Your Research: Know when and where the best flea markets in your area take place. Some markets specialize in specific items, allowing you to tailor your search for the perfect finds.
Inspect Thoroughly: Examine potential purchases carefully for any damage or signs of wear. If you're considering a significant buy, consider bringing along a knowledgeable friend or even having a professional inspection.
Negotiate Smartly: Don't be shy about bargaining; it's all part of the flea market experience. Be polite but firm in your negotiations. Sellers often expect a little back-and-forth, so you might just score a better deal.
Happy Hunting!
xx, Danae
Through conversations with numerous interior designers, design assistants, and seasoned industry professionals, I've been able to distill the recurring challenges in our design journeys into a few main categories. While it may sometimes feel like an uphill climb, identifying these pain points is the first step towards overcoming them. So, I invite you to explore these common hurdles, see if they resonate with your experiences, and discover practical solutions to help you conquer them like a pro!
1. Scope Creep: The Ever-Expanding Challenge
Challenge: Scope creep is the silent assassin that starts innocently, with a client requesting a minor addition or alteration. But, left unchecked, it can balloon into a full-blown project overhaul, wreaking havoc on your timelines and budget.
Solution: Establish crystal-clear project scopes from the get-go. Communicate boundaries and expectations with your clients through detailed contracts. Regularly update project plans to keep everyone on the same page. Let them know you’re happy to accommodate extra requests at your hourly rate. And don't forget, it's also okay to say no to those "tiny" additions that threaten to derail your project – and budget. Read our post on setting boundaries with clients.
2. Digital Marketing: Navigating the Digital Landscape
Challenge: In today's digital age, standing out in the saturated marketplace can be as tricky as choosing the perfect shade of paint.
Solution: Embrace the digital era by creating a strong online presence, even if that means delegating these tasks. Invest in a user-friendly website that showcases your portfolio and client testimonials. Utilize social media platforms to engage with your audience and share your design journey. Consider paid advertising campaigns to reach a broader audience. Don't underestimate the power of online networking; join design forums and collaborate with influencers.
We are working on a lot more marketing and branding options for our clients in order to help them establish strong brands that demand to be seen! Feel free to contact us for more information.
3. Delegating Effectively: Learning How to Hand Over
Challenge: As designers, we often want to oversee every aspect of a project, but juggling creativity and management can lead to burnout.
Solution: Recognize that delegation is your ally, not your enemy. Though onboarding assistants requires some initial effort, it pays off quickly. Build a reliable team of skilled professionals who can handle tasks like project management, procurement, drafting, sourcing, renders and client communication. Clearly define roles and responsibilities, ensuring everyone knows their part in the process. This frees you up to focus on what you do best—designing.
Become the CEO of your interior design firm and let us help you do the rest!
4. Pricing Predicaments: Finding the Sweet Spot
Challenge: Pricing can be a thorny issue, with clients expecting luxury at bargain prices.
Solution: Develop a comprehensive pricing strategy that considers project complexity, materials, and your expertise. Be transparent with clients about costs, explaining the value of your services. You may consider offering different pricing options, such as flat fees or hourly rates, depending on the project. Don't forget to revisit your pricing periodically to ensure it aligns with market trends and your evolving skills. And never forget that if you don’t value your own work, neither will potential clients.
5. The Perils of Procurement: Delivery Dilemmas
Challenge: Procurement can be a logistical headache, from managing suppliers to ensuring timely deliveries of the perfect furnishings.
Solution: Streamline your procurement process with meticulous planning using a project management program that suits your business. Create a supplier network you trust, negotiating pricing and delivery terms in advance. Maintain organized records of all orders and communications to prevent mishaps. Consider hiring a procurement specialist to handle this aspect, allowing you to focus on design.
6. Dealing with Difficult Clients: Navigating Tricky Waters
Challenge: Difficult clients can turn a dream project into a nightmare, testing your patience and professionalism.
Solution: The key here is empathy and communication. Listen actively to your clients, understanding their concerns and preferences. Set clear expectations from the beginning and outline boundaries. If tensions arise, address them diplomatically and professionally, always striving for a mutually satisfying resolution. Remember, sometimes it's best to part ways amicably if a client is consistently uncooperative. Read our article on how to deal with different kinds of difficult clients.
Keep designing, stay inspired, and remember that every challenge you conquer makes you a better designer! If you are ready to scale your business, become the CEO of your business or you just plain need help – feel free to reach us here.
xx, Danae
We're obviously all about killer aesthetics, but today, we're taking a deeper dive into how your interior designs can do more than just create a visually stunning space. We're talking about the magic that happens when your designs positively affect the health, happiness, and overall well-being of those who inhabit them. It's incredible how much of a difference you can make in their lives. So, let's explore some ways you can make that happen!
1. Light and Color
You're probably no stranger to the idea that colors can set the mood – warm hues like reds and yellows bring vibrancy and energy, while serene blues and greens offer calm and relaxation. But it doesn’t stop there! Natural light during the day helps us sleep better at night and keeps our spirits high during waking hours. So, when we design with light and color in mind, we are creating environments that influence how we feel and sleep.
2. Acoustics
Acoustics in design are the secret sauce for privacy and peace. A well-designed acoustic environment not only shields you from outside noise (and keeps noise in) – it allows for the beautiful symphony of life to coexist within your space. Kids playing in the living room can cohabitate with a parent working from home. So, acoustics aren't just about keeping it quiet; they're about creating a versatile and harmonious living experience.
3. Technology
We all love our tech gadgets, right? They bring us convenience, entertainment, and even safety. But sometimes, we need a break from the digital world. Imagine a hidden TV or a cozy tech-free corner where you can unwind without the constant buzz of screens. It's the yin and yang of our tech-driven lives. Striking this balance ensures that the space doesn't just serve digital needs but also the need for some good old-fashioned human connection and relaxation.
4. Harmony and Flow
A well-organized space prevents clutter and visual chaos to give your mind some breathing room. And thoughtful layouts and furniture placement go beyond functionality; they promote mental clarity and an overall feeling of serenity. In essence, it’s as they say: a tidy space equals a tidy mind.
5. Ergonomics
Furniture is more than a pretty prop; it can be your body's ally. Well-designed furniture knows how to keep your posture in check and your joints happy. With lumbar support in chairs, desks that adjust to your liking, and mattresses that cradle you just right, it's all about keeping you physically content.
6. Biophilic Design
Living with biophilic design is a way of tapping into your primal connection to the natural world with science-backed health perks. Imagine bringing the outdoors in – with plants, natural materials, and calming green views. It's like a mini-vacation for your senses. Studies show that this connection to nature reduces stress, boosts cognitive function, and makes you feel all-around awesome.
7. Accessibility and Inclusivity
One person’s happy place might look a little different from the next. Think of an environment that welcomes all abilities and needs, where everyone feels like they belong. It's about creating spaces that everyone can readily access – whether that means installing ramps, wider doorways, or sensory-friendly design – and enjoy.
8. Sustainability
Sustainability might sometimes feel like a concept that is separate to us, but it's actually a reflection of our well-being and our home planet's health. Sustainable materials improve the air quality in our homes, reduce our carbon footprint, and nudge us towards a more eco-conscious lifestyle. It's about being responsible stewards of our environment, ensuring well-being for generations to come.
9. Personalization
When you dive into personalization, remember that beyond aesthetics, it's about designing a space that celebrates the inhabitant’s uniqueness, sparks their joy, and serves as the stage for the kind of lifestyle they want for themselves. And a place like that certainly contributes to happiness and well-being.
Balancing all these elements and seamlessly integrating them into your designs can be a lot – never mind juggling invoices and lead times. But through your dedication to placing these elements at the forefront of your creative process, you enrich the lives of those who inhabit your designs. And that’s something you can be very proud of as a designer!
xx, Danae
At our core, we're more than just a team of talented assistants. We're a diverse group of professionals with an array of specialties ranging from Drafting and 3D Rendering to Project Management, Social Media Management, and Bookkeeping. But what you may not know is that many of our Virtual Design Assistants (VDAs) also have expertise in various design niches! Let's explore some of these niches and the kinds of tasks our VDAs are ready to assist you with:
Residential Design
At Elite Design Assistants, you'll find experts in optimizing space layouts and selecting color palettes, materials, and furnishings. They also bring your ideas to life through detailed drafting and immersive 3D visualizations.
Commercial Design
Count on our assistants to craft innovative and captivating retail spaces, seamlessly integrate corporate branding, and manage every aspect of project coordination for a successful outcome.
Hospitality Design
Our team includes professionals who can help you with conceptualizing themes for hotels, restaurants, and bars. They excel in curating custom furniture and decor, enhancing guest experiences through thoughtful design, and effectively managing budgets.
Construction
We offer expertise in reviewing plans, meticulously documentation, ensuring top-notch quality control, managing schedules, and sourcing materials at competitive rates.
Tiny Home Design
For those seeking compact living solutions, we have experts in ingenious space optimization, creative storage solutions, functional traffic flow, and the incorporation of sustainable materials, which is often a key aspect of tiny home design.
Airbnbs and Short-Term Rental Design
Chat with your VDA about how to elevate your short-term rental spaces. They shine when it comes to interior styling to attract guests and offer strategic recommendations for guest-friendly amenities and decor.
Long-Term Rental Design
Elite Design Assistants brings you specialists in designing spaces with long-term tenant comfort in mind, and they suggest updates to enhance rental value to make the rental a low-hassle, profitable venture for you.
Value-Add Projects
We have professionals who are experienced in enhancing property values through cost-effective renovations. They offer budget-conscious renovation ideas, high ROI improvement suggestions, and provide dependable project management for value-adding renovations.
Historical/Heritage Preservation
We have assistants who are well-versed in preserving historical homes or buildings. They specialize in respecting period-appropriate design while harmoniously incorporating the best and newest design trends.
Corporate Office Design
Within our team, you'll find VDAs who excel in designing modern, ergonomic workspaces. They integrate brand identity into interior elements and select office furniture that aligns with your vision.
Co-Working Space Design
Our assistants are skilled in crafting flexible and collaborative workspaces. They suggest amenities that foster community, offer flexible design solutions, and implement strategies to attract and retain tenants.
Cannabis-Related Projects
We have VDAs who are in the know about the evolving cannabis industry and specialize in designing contemporary, compliant, and inviting spaces.
Smart Home Design
Gain valuable insight and assistance with home automation or domotics, smart lighting, security systems, and user-friendly interfaces to create the ultimate modern living spaces.
E-Design
Our VDAs can virtually transform spaces, create inspiring mood boards, and curate detailed shopping lists to bring your vision to life with ease.
No matter your unique design niche, we're here to support you in your work. Whether you need assistance with administrative tasks or require a dedicated partner to help you bring your design visions to life, reach out to us, and we'll match you with a Virtual Design Assistant who is the perfect fit for your project. Your success is our priority, and we're excited to be a part of your design journey.
xx, Danae
Interior designers wield a unique power to shape a healthier planet through their design choices. From sustainable materials to energy-efficient solutions, every decision in the design process can contribute to a greener, more sustainable future. So, I’ve been on the hunt for vendors that supply products that are non-toxic, ethically and sustainably sourced, and overall better for the earth and its inhabitants–while still being stunning! Here are my findings.
Furniture
The era of fast furniture is on its way out. Offer your clientele high-quality pieces that distinguish themselves through superior, non-toxic, and ethically derived materials. Make choices that resonate with our collective well-being and are engineered for lasting durability.
Maiden Home, a woman-founded brand, offers an array of sustainable and ethically sound furniture, which, in addition, boasts an incredibly stylish and timeless aesthetic.
West Elm uses a glossary of symbols to indicate the fair trade, handcrafted, and sustainably sourced attributes of their products, helping you make informed sourcing decisions.
Medley specializes in crafting exquisite sofas, beds, and other furnishings using domestically sourced hardwoods from forests certified by the FSC (Forest Stewardship Council) and solid bamboo, placing ethical craftsmanship at the forefront.
The Citizenry showcases a delicious assortment of ethical furniture created from thoughtfully selected quality materials like vegetable-tanned leather, solid wood, and linen, alongside decorative pieces.
You may know Etsy for things like monogrammed gifts, but more and more sellers who reclaim and upcycle furniture are diversifying their unique offerings, and it’s a great way to support small businesses.
Textiles
Look for textiles created using environmentally conscious methods, including the use of sustainably sourced materials like organic cotton, hemp, or recycled fibers, and gentle dyes.
MadeTrade offers a whole host of “ethical, sustainable, and beautiful” furniture, decor, and textile items, including bedding and rugs.
Armadillo introduces minimalist, elegantly designed rugs crafted from sustainable materials such as wool and jute, proudly holding the distinction of being a Certified B Corporation™️.
Minna, another certified B Corp, collaborates with artisans from Central and South America to create exquisite home goods utilizing traditional techniques and vintage, as well as natural textiles.
Lorena Canals presents a stunning collection of non-toxic, machine-washable area rugs handcrafted by artisans in northern India who exclusively use recycled and natural fibers and non-harmful dyes.
Lighting
The notion of sustainable lighting implies the use of energy-efficient LED light bulbs, materials derived from local and natural sources, or repurposed and recycled materials.
Schoolhouse specializes in crafting enduring, energy-efficient products for various areas within homes, spanning fans, clocks, and lighting fixtures.
Stickbulb offers lighting systems which are crafted from sustainable materials locally sourced from the greater southern New York region, resulting in a sleek, minimalistic collection of fixtures.
Sin has a fascinating terracotta and stoneware collection, while klaylife has clay beaded lighting created by a community of women in Kwazulu-Natal, South Africa.
Flooring
More environmentally conscious flooring options may involve sustainable materials such as wood, stone, recycled glass, natural linoleum, or even cork. Traditional flooring can introduce VOCs (volatile organic compounds) into the air, including known and suspected carcinogens like formaldehyde and benzene.
Interface provides a range of flooring solutions encompassing luxury vinyl tiles and carpet tiles, all of which carry a series of certifications endorsing their eco-friendliness.
Aged Woods collaborates with designers to achieve visually striking reclaimed wood flooring.
True to its name, Sustainable Flooring offers diverse sustainable flooring alternatives, from cork to bamboo.
Paint
Eco-friendly paints exhibit minimal or zero presence of toxins and VOCs, promoting both human health and environmental well-being.
Benjamin Moore has their Eco Spec line with zero VOCs and zero emissions.
Sherwin Williams has a couple of Zero VOC Interior Latex options within their ProMar line.
ECOS Paints delivers non-toxic, Zero VOC paints for a wide variety of applications, including an Air Purifying Paint.
Portola Paints offers both Low and Zero VOC paints, depending on the finish.
Wall Finishes
Opt for wall finishes without harmful chemicals, and that leave a minimal environmental footprint throughout their lifecycle.
Burke Decor carries a large number of eco-friendly wallpapers under their own name, as well as from several other manufacturers.
Tile Club has numerous recycled glass tile options to choose from.
Naturewall is an FSC® accredited business offering wallcovering solutions such as reclaimed wood planks and panels, among others.
Many of the above-listed vendors also carry eco-friendly items in other categories, so I would encourage you to look around each website. I hope I’ve helped to prove that it’s possible to choose environmentally kinder options without sacrificing style. It’s a win for all of us!
xx, Danae
Whether you're a seasoned industry expert or a budding designer, the demand for comprehensive software solutions is on the rise. Despite the availability of numerous popular platforms, there persists a longing among interior designers for a system that bridges the functional gaps and takes their productivity to new heights. As an advocate for enhancing the industry, I believe it's time to initiate a meaningful conversation and identify the missing pieces. By doing so, we can inspire developers to bridge these gaps and create the ultimate all-in-one solution that seamlessly integrates project management and administrative features, meeting the common functional needs sought after by designers like you.
I invite you to explore this (surely incomplete) list of functions that I repeatedly hear designers seeking in a project management program. What would you add?
Task Tracking
Time Tracking
Procurement Tracking
Project Timeline & Milestones
Team Communication
Client Communication
Vendor Portfolio
Material & Product Library
Clipper Tool Extension
Design Resource Library
File Storage
Moodboard & Presentation Creation
2D & 3D Drawing
Budget Tracking
Template Creation
Invoicing & Purchase Orders
Bookkeeping
Performance Analytics
Mobile App Compatibility
And to think these are just some of the many moving parts that designers juggle behind each beautiful project! Beyond these crucial functions, I often come across shared grievances from designers concerning the project management program they utilize. Do any of these hit close to home for you?
Poor User Interface (UI) Design
Limited Integration
Complexity and Learning Curve
Limited Collaboration and Communication Features
Insufficient Customization
High or Inflexible Pricing Plans
Unreliable Customer Support
Calling all the visionary minds shaping the industry! It’s time to share your thoughts on the improvements and features you would like to see in interior design software. If you would like to participate in our questionnaire, feel free to draw inspiration from the points above that ring true for you or add your own unique insights. We’d love to hear from you!
We eagerly await your insights and thank you for being a part of this journey towards innovation and excellence in the interior design industry!
xx, Danae
As you know, Elite Design Assistants takes pride in providing helpful tips, information, and resources to you about the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. That’s why we want to share The Interior Design Standard with you!
It’s time to get your structure and mindset in place so that you can fully step into your confidence as an entrepreneur. The Interior Design Standard is the ONLY program that provides a turnkey business model for a wildly profitable design firm.
The Interior Design Standard was created by Sandra Funk, CEO and Creative Director of House of Funk, a boutique interior design and renovation firm that has award-winning designs featured in publications such as Elle Décor, House Beautiful, The Huffington Post, Aspire Design and Home, and Luxe Interiors + Design.
WHY IS THE INTERIOR DESIGN STANDARD FOR YOU?
With hundreds of designers saying the Standard has changed their lives, we wanted to break down why you should be looking at this program. It’s for you if…
You’re tired of all the different ways of doing business and you’re ready for ONE tried and true business model that both you and your clients will love.
You’re stuck in the day-to-day tasks and lack the systems and processes to get your team running like a well-oiled machine while you’re out landing dream clients.
You’re looking for a trusted advisor to give you the step-by-step process that’s been tested over a 20+ year career and by hundreds of designers.
If any of the above resonates, The Interior Design Standard is for you!
WHAT’S INSIDE THE INTERIOR DESIGN STANDARD?
Delivered in a friendly digital format, this program enables you to digest and implement at your own pace because you have lifetime access! The program includes 6 modules showing you all the things you need to take your business from surviving to thriving.
Modules Include:
Module 1: Master the Tech to Catapult Ahead
Module 2: Confidently Price Your Services for Ideal Clients
Module 3: Attract & Land Ideal Clients
Module 4: Scale with Streamlined Processes
Module 5: Improve Your Buying Power & Trade Relationships
Module 6: Develop Your Dream Team
Editable process and contract templates along with live virtual community events, access to the ultimate design community: the Standard Inner Circle, and 4 expert lessons make this program AMAZING!
Expert Lessons Include:
Budgeting for Profit with Peter Lang of the Designer CPA
Mindset Matters with Jordan Gill of Systems Saved Me
Closing the Sale with LuAnn Nigara of A Well-Designed Business
Automation for Success with Nicole Heymer of Glory & Brand
STILL THINKING ABOUT IT?
Maybe you desire to work with fewer, larger projects, to break into your dream market, or to finally set up systems. Whatever your reason, if you’re determined to transform your firm into a thriving interior design business that will run so efficiently that you will have time to do what you love (the design part!), this program is for you!
AN ELITE BONUS
Any NEW designer who signs up using my link will receive 5 FREE HOURS of Admin Services from Elite Design Assistants! Upon registering for The Interior Design Standard using our link, please email me at danae@elitedesignassistants.com to take advantage of this great deal!
The next Standard Session begins on September 24, 2023, and seats are limited to ensure a high-quality community experience!
Get joy, balance, and abundance in your interior design business by reserving your spot today!
As always, please feel free to reach out if you have questions!
Have a wonderful day!
xx, Danae
I never miss a chance to discover emerging technologies and innovative software solutions for interior designers, that’s why I recently attended a demo for StyleRow. This platform caters to interior designers, home stagers, developers, and real estate investors, promising an integrated approach to project management that could solve common pain points and redefine your design process. I’m excited to share what I learned and let you see for yourself whether you think StyleRow could be the answer you’ve been looking for.
Connecting Teams, Clients, and Vendors
Communication is the cornerstone of design success, and StyleRow addresses this by providing distinct views for teams, clients, and vendors. This way, you can seamlessly manage task lists and maintain streamlined communication across multiple layers all within the platform.
Streamlined Team Workflow
StyleRow shines particularly brightly in team-based environments. Imagine a scenario where the lead designer compiles a list of required items, which then allows the design assistant to source each of these items seamlessly. This systematic process is meticulously tracked from inception to completion, with the platform sending timely notifications for any updates or revisions.
Centralized Product Information and Progress Tracking
Input all of the essential product information, from pricing to lead times, and keep track of its status with an easy drop-down menu instead of typing out notes each time. Additionally, the Team Messaging tool facilitates real-time progress updates among team members, fostering an environment of collaboration.
Mastering Organization
Simultaneously manage unlimited projects on StyleRow. Inside each project, categorized folders meticulously document every facet, ranging from initial inspiration photos and floorplans to sourcing endeavors. The platform even includes a clipping tool to save products from various vendor and retail sites, all of which can be stored in a master product library. Manage your time with its optional built-in time tracker.
Comprehensive Tools
You can forget about formatting and filling out spreadsheets and doing double work. This is a toolkit for managing every aspect of your projects, from crafting master shipment tracking lists and finish schedules to material schedules and even adding services such as painting.
Empowering Financial Management
StyleRow makes exporting data to Excel or presentation formats a breeze, while the platform's QuickBooks integration facilitates seamless creation of purchase orders and invoices. Moreover, StyleRow provides an embedded budgeting tool to conveniently track client budgets.
Client Dashboard for Enhanced Interaction
StyleRow enhances the client-designer relationship by providing an interactive client dashboard. This dashboard allows clients to view your proposals and sign off on budgets, orders, and more, all through a shared link. As a designer, you retain total control over the information presented, offering a tailored experience for your clients.
Visual and Functional Harmony
Last but not least, the platform is designed in an intuitive and aesthetically pleasing way, which is something that you, as an interior designer, will surely appreciate!
Affordable Pricing
With its wealth of tools and capabilities, StyleRow offers competitive pricing, catering to teams of up to 5 members at $49.99/month and individuals at $29/month or $299/annually.
If you’re curious to see more, check out their introductory video below, book a demo, or take advantage of their 14-day free trial!
xx, Danae
Interior designers are used to showing their proposals in 2D and 3D images. So, the logical next step is an even more immersive way to help clients better understand your vision and get a better sense of what the space will feel like. This is where Virtual Reality (VR) comes in. Users wear a headset to interact with realistic digital environments, taking design from theoretical and hypothetical to experiential.
Although polished and approachable programs for VR in interior design have not yet reached mainstream markets, a glance at technology news indicates that the industry is rapidly moving in that direction. If you need a sign of the times, Metaverse celebrated the first edition of the Metaverse Architecture and Design Awards (MAD).
So, let’s muse about the potential benefits that VR could offer you as an interior designer, proving that it’s worth staying tuned to its new advancements. By utilizing VR programs, both designers and clients can immerse themselves in 360-degree designed spaces, offering a heightened level of realism and perspective. This opens up possibilities such as:
Unleashing Creative Boundaries:
With VR, designers can explore daring and innovative design directions without the concern of significant time investments, fostering creativity and pushing design boundaries to new heights.
Enhanced Client Engagement:
VR enhances client meetings by providing an immersive experience that brings the space to life. Clients can visualize and feel the design firsthand, leading to better feedback, improved satisfaction, and stronger collaborative decision-making.
Streamlined Material Selection:
VR enables designers to virtually explore a wide range of finishes, textures, and materials. By visualizing these options in VR, designers can save valuable time and money on ordering physical samples, making informed decisions upfront, and reducing the need for costly returns.
Error Prevention and Design Accuracy:
Through immersive VR experiences, designers can identify and address potential design flaws or mistakes. By exploring the space from an immersed perspective, designers understand how different elements come together, minimizing the chances of overlooked details.
Gaining Competitive Edge:
As VR becomes increasingly sought-after by clients, embracing this technology positions interior designers ahead of the competition. Offering immersive experiences sets designers apart and meets the growing demand for cutting-edge design services.
So, are there any downsides to using VR as part of your interior design process? More than drawbacks, you’ll likely face some initial hurdles such as the investment and learning curve. While VR provides immersive visual experiences, it currently falls short in replicating other sensory aspects crucial to interior design, such as touch, smell, and realistic sound propagation.
All in all, VR presents a multitude of exciting advantages and possibilities for the field of interior design. As technology continues to advance, we can look forward to leveraging its capabilities to enhance the design process, create immersive experiences, and push the boundaries of what is possible in designing and visualizing interior spaces.
xx, Danae
We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download!
As interior designers, our mindset plays a vital role in our daily work and overall success. The way we think and talk to ourselves can significantly impact our mood, creativity, and ability to handle challenges. It's easy to cringe or feel a bit ridiculous when imagining muttering feel-good mantras to ourselves, but let's not forget the harsh put-downs we give ourselves all too easily when we make a mistake or feel inadequate. Amid demanding deadlines, client revisions, and creative blocks, it's easy to get overwhelmed and lose sight of our own worth and capabilities. That's where the power of affirmations comes in. Even if only to counterbalance that negative self-talk, why not give affirmations a try?
Affirmations are positive statements that we repeat to ourselves to cultivate a mindset of confidence, resilience, and success. By incorporating affirmations into our daily routine or using them whenever the need arises, we can shift our self-talk and improve our overall well-being as interior designers. Here are seven examples of powerful affirmations to help you thrive in your professional journey:
"I am a talented and skilled interior designer."
Remind yourself daily that you possess the talent and creativity necessary to excel in your profession. Especially on days when you’re doubting yourself.
“Every setback is an opportunity for growth and learning; I am resilient and adaptable.”
Interior design is a field that constantly presents new challenges. Adopting a growth mindset will enable you to approach these obstacles as learning experiences rather than defeat.
"I am confident in presenting and defending my design ideas."
Confidence is key when it comes to presenting and defending your design choices. Remind yourself that you have the expertise and knowledge to articulate your vision with conviction.
"I am resourceful and find creative solutions to design challenges."
Resourcefulness is a valuable trait for any interior designer. Affirm that you possess the ability to find innovative solutions to design challenges, leveraging your creativity and problem-solving skills.
“I am deserving of success and abundance in my career as an interior designer.”
Believing in your worthiness of success and abundance sets the stage for attracting opportunities and achieving your goals.
"I am grateful for every opportunity to create beautiful spaces."
Gratitude is a powerful mindset tool. Express gratitude for every project and every opportunity to create beautiful spaces. By cultivating a sense of gratitude, you will approach your work with enthusiasm and appreciation, ultimately enhancing the quality of your designs.
"I take care of myself to maintain a healthy work-life balance."
As interior designers, it's crucial to prioritize self-care and maintain a healthy work-life balance. Remind yourself that taking care of your well-being is essential for your creativity and overall success.
There are no hard and fast rules when it comes to affirmations. Feel free to modify the suggestions above or create your own entirely. There are also many different kinds of affirmation audios available on popular platforms like Spotify. The essential aspect is to crystallize the affirming idea you need most and pronounce it (even if it's silently in your thoughts). By adopting these affirmations, you can cultivate a mindset of confidence, resilience, and creativity that will propel you forward in your career. So, next time you’re feeling distraught at your desk, take a deep breath and try an affirmation!
xx, Danae
It's not uncommon to develop an emotional attachment to certain projects, homes that you would love to keep as your own. However, all we can keep are the cherished memories and, of course, the photos. And these photos are arguably your most important marketing tool. In this guide, we will explore practical tips and considerations to help you maximize the potential of your interior photoshoots. From preparing clients and hiring a professional photographer to styling techniques and utilizing natural light, we will cover everything you need to know to create captivating images.
1. Set expectations from the start.
Before starting a project, communicate with your clients about the importance of photography and its impact on your portfolio. Ensure their cooperation and discuss any privacy concerns for high-profile clients. Setting expectations early on will help you secure the necessary access and cooperation for a successful photoshoot.
2. Arrange for an empty space.
Whenever possible, schedule the photoshoot when the owners can temporarily vacate the space. This allows you to work without distractions and gives you the freedom to rearrange personal belongings that may not align with the desired aesthetic. Before moving anything, take reference photos of the space as it is, so you can easily restore it to its original state afterward.
3. Hire a professional interior photographer.
While you may have an eye for design, entrusting the photography to a professional specialized in interior photography is highly recommended. They possess the technical expertise, equipment, and knowledge of angles, lighting, and composition that can truly elevate your images. Their experience can help you achieve magazine-worthy shots that increase your chances of publication.
4. Enlist an assistant.
Having an extra set of hands during the photoshoot can be immensely beneficial. An assistant can help with styling, swapping props, and setting up different options quickly, saving you time and ensuring smooth transitions between shots.
5. Come prepared with styling props.
To achieve a polished and inviting look, bring a variety of props that add texture and interest to your photographs. Consider items such as baskets, pillows, throws, freshly cut flowers or branches, vases, coffee table books, and even framed artwork. These props will allow you to create layers and a lightly lived-in feel that resonates with viewers.
6. Share the project's story.
Collaborate with your photographer by sharing the backstory and inspiration behind the design. Understanding the narrative will enable them to capture images that reflect and enhance the project's essence. By creating small vignettes that showcase everyday moments–think a sliced lemon next to a pitcher of lemonade on the kitchen counter–you can infuse the photos with a sense of intimacy and authenticity.
7. Discuss shot variety and formats.
Engage in a conversation with your photographer about the desired shot selection and formats. Discuss the importance of both overview shots to showcase the entire room and close-up shots that capture intricate details. You’ll want options in different formats that serve varying purposes and platforms. Ask for mostly vertical shots (best for magazines and social media) and some horizontal shots for your website.
8. Utilize natural light.
Communicate the orientation of the space and the best time of day for natural light to your photographer. Shoot during the hours when indirect natural light bathes the room, creating a warm glow. Avoid direct sunlight, as it can cause harsh shadows and highlights. Turn off artificial lights to maintain a consistent and natural ambiance. And don’t forget to hide the cords.
9. Prepare yourself for the long haul.
Photoshoots can be time-consuming, often lasting an entire day or even multiple days for larger projects. Prioritize your comfort by wearing suitable clothing, staying hydrated, and getting ample rest. Fully immerse yourself in the opportunity to capture every aspect of your meticulously designed space.
By following these tips and preparing for the photoshoot well ahead of time, you can ensure that the best of your project is brought out to make a great impression on potential clients and the industry as a whole. So enjoy it!
xx, Danae
We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download!
If you're reading this, chances are you can understand the struggle all too well. It's the middle of the week, and you haven't managed to share anything on Instagram yet. On top of that, you have a backlog of content from site visits that you haven't had the chance to sift through. As an interior designer, “social media manager” can feel like yet another hat you have to wear... but fear not! By implementing a well-designed editorial calendar, you can bring order to the chaos and find your rhythm in no time. Let’s dive in.
An editorial calendar can be described as a comprehensive plan outlining specific themes, determining the content you'll post on designated days, and scheduling it well in advance, often spanning weeks or even months. This includes photos and videos for social media, newsletters, blog content, and anything else you share online. So, how can you make the most of it?
You may already be using project management software or programs that you could also use for creating your editorial calendar. Incorporate your content into your workspace scope. Asana, Trello, and Monday.com are just a few popular options.
Even if you don’t have time to sort through all your photos and videos the same day, take 3 minutes to do a content dump to a sub-folder, within your master content folder. Name it in a way that allows you to find it easily in the future (e.g. Paint Sample Site Visit).
Instead of scrambling to create content in short, stressful bursts, schedule regular time, such as once every two weeks, to sit down and consider your current marketing strategy along with your firm's latest highlights. Map out a plan for the next month and generate ideas for the following months.
Having a plan is great, but it can easily slip your mind. Set scheduled reminders to post your content. Some project management platforms integrate with social media management tools, enabling you to schedule and publish posts directly from the platform. Aim to post during high-traffic hours, and keep an eye on the times that tend to be most successful for you.
To keep things fresh and interesting, alternate between different types of content. Include behind-the-scenes progress photos, day-in-the-life reels, images related to your blog posts, seasonal posts, and high-quality portfolio shots. Ensure that everything aligns with your brand identity and aesthetic. Maintain a master timeline of content topics to have a quick overview of your posting history.
You actually don’t have to do all of this on your own. Conceiving all the ideas behind your content can be time-consuming, yet maintaining an online presence is crucial. Consider meeting with a Virtual Design Assistant to brief them on your brand identity and voice. They can take a lot of the work off your plate, so you can spend more time actually designing!
By calmly curating your content themes and setting a realistic posting frequency, you can ensure a steady flow of captivating posts that resonate with your target audience. Don't be afraid to collaborate with guest contributors and align your content with key events to further enhance your online presence. And remember, a content bank is your best friend for storing and organizing ideas. So, get planning and watch your interior design brand flourish in the online realm!
xx, Danae
We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download!
On some work days, you may find you just don’t have any time left for yourself. You had wanted to prepare a wholesome meal or hit the gym, but they got pushed to the back burner. And at the end of the day, you’re feeling neglected…by yourself. Sound familiar?
I propose a different approach. Why not focus on implementing small-scale actions that can seamlessly integrate into your day, rather than viewing self-care as a separate task that can be postponed or shuffled aside? By incorporating even a single intentional act of self-care into your daily routine, you can steer yourself toward a greater sense of well-being. Besides, if you’re feeling better, your business will be in better hands.
In that spirit, here are 6 examples of little ways you can add some self-care into your work day, starting today.
Take Real Breaks
Instead of mindlessly getting caught up in phone scrolling as a means of escaping stress throughout the day, grant yourself the gift of a genuine break. Set a time limit, allowing yourself to fully detach from work without any guilt. Use this time for activities that replenish your energy and promote well-being, such as taking a brisk walk, indulging in stretching exercises, reflecting through journaling, repeating affirmations, or simply savoring a refreshing glass of water while consciously relaxing your breath. These micro-breaks can boost your energy levels, improve focus, and reduce mental fatigue.
Set the Mood
As interior designers, you’re a pro at making other people’s spaces beautiful, but in all the chaos, your own workspace might be missing out on that TLC. Bring one or two small details that bring you joy into your workspace, like a scented candle or plant. Evaluate whether your setup is ergonomic and comfortable for you. Buy that cute stone mug that you’ll be reaching for throughout the day. Your workspace should reflect your personal style and be a source of inspiration and tranquility as you work your magic.
Engage in Mindful Eating
It's common for professionals to eat lunch at their desks while multitasking. However, practicing mindful eating can bring a sense of calm and enjoyment to your workday. Take the time to savor your meals, focusing on the flavors, textures, and aromas. Eating mindfully not only promotes better digestion but by paying attention to your body's needs and nourishing yourself with nutritious meals, you'll feel more energized and ready to tackle your design projects.
Establish Necessary Boundaries
Getting into the habit of setting healthy boundaries with clients and colleagues is a transformative practice that can shield you from unnecessary stress and conserve your valuable time and energy. By recognizing and asserting your boundaries, you regain control over how your projects unfold, striking a balance between taking charge and accepting the elements beyond your control. This shift in mindset enables you to operate from a place of peace and empowerment.
Express Appreciation
In the whirlwind of the workday, it's easy to get caught up in the relentless cycle of tasks and responsibilities. But it’s so worth it to pause and acknowledge both your personal accomplishments and those of your team. Let yourself bask in the satisfaction and say, "Yes! I nailed it!" Go out of your way to recognize and appreciate the outstanding work of your team members. By cultivating this positive atmosphere, you're nurturing yourself and those around you, fostering a space where you can thrive.
Follow an EOD Routine
Allocate the final 10 minutes of your workday to check off tasks and review your agenda for the following day. By following this ritual, you can ensure that everything is in order and gain a sense of accomplishment. Being clear on what awaits you the next day provides peace of mind and allows for a genuine disconnection from work. Rather than constantly wondering if you overlooked something important, you can truly relax and enjoy your time away from the office.
Remember, self-care is not a luxury; it's a vital ingredient for your overall well-being and success. By incorporating these small acts of self-care into your workday, you are taking proactive steps to prioritize your needs and nurture yourself. So, starting today, make a commitment to infuse your day with moments of self-care. You deserve it, and your professional journey will thrive as a result.
xx, Danae
We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download!
It’s time to start converting your income to PASSIVE INCOME with Double-Digit Returns!
In a world where time is the most valuable asset I think it’s time we start taking some of that time back! Those of us that have been very fortunate to be successful in our businesses know that it typically comes with a price and that price is time. In our current climate, we’ve found ourselves busier than ever and often wonder how much longer we can continue at this pace. I’ve spent the last several years listening to my clients and listening to myself and so NOW I am starting an initiative to educate women on how we can start taking back some of our time.
With my background in real estate, the financial industry, and interior design it made complete sense to me that passively investing in real estate would be something that I could educate others on. After a few years of research and constantly finding real estate gurus talking about creating passive income by purchasing short-term rentals and other real estate I realized I did not want to become a landlord. I wanted to find a way where my money could work hard for me, where I didn’t have to do any of the work. That is where I discovered private lending in real estate.
Private lending is where you lend funds to another real estate investor who is purchasing deals for fix and flips, multi-family, buy and holds, short-term rentals, etc. You provide the capital, and they do all the work. We focus on shorter-term deals around 6 to 12-month deals with double-digit returns, but we do get larger-scale deals that are just too good to pass up as well. Our clients get to sit back, relax and invest in real estate that is protected, insured, and secured.
My mission is to help people take control of their finances and their lives. You’ve worked hard, you deserve to be able to find a way to make your money work hard for you and I’ve got the tools to help you!
Not only am I educating people on private money lending, we now have investment opportunities and I have access to a lot of opportunities based on your goals.
If you want to learn more about our opportunities, please sign up for our newsletter at Passive Investing — Elite Design Assistants. Also, please feel free to reply to this email with any questions.
Let’s make more money by working less! Are you in?
xx, Danae
We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download!
There are always going to be homeowners that prefer to take the DIY approach, whether that is for financial reasons or because they enjoy the challenge. While it may seem unlikely that they will reach out to purchase a service that an interior designer offers, there are other ways to help them with their project. Interior designers are catering to these types of homeowners by creating design workbooks. In this blog post, we will cover how to create a design workbook and how it benefits both the designer and the homeowner.
Define Your Design Process
Creating a clear, easy-to-follow workbook for how an interior designer starts and executes the design process is a great tool for the DIY-er. You can include customizable printables or downloads to boost the quality of your workbook. Include tips and tricks that you’ve learned through your interior design experience that someone who isn’t in the field wouldn’t know.
Optional: Choose a Niche
A general guide to start a DIY interior project is already an amazing tool, but you can take it one step further and create several workbooks for different niches. Here are some examples:
A Minimalism Workbook
A Guide For Creating A Feng Shui Bedroom
Work From Home Workbook
Picking a Paint Color Workbook
A great way to come up with different niches for your workbooks is by thinking of challenges you have had to tackle for clients and how you solved them for them.
Create Your Workbook
Creating a beautiful, clear workbook is key to marketing your product. Programs like Canva or Adobe Illustrator are a great place to start when creating workbook guides. This is also a task that can be outsourced to a VDA who has experience with these programs.
Get Ready to Sell
If you have an online shop on your website and you get a lot of traffic, this is a great place to store your workbook. You can also consider opening an Etsy or Shopify shop, especially if you want to sell multiple workbooks.
Market Your Workbook
Promote your workbook everywhere you can, whether that is on social media or on Facebook groups. If you have a newsletter be sure to mention that you have the workbook available for DIY-ers so that people who love your brand but prefer to do it themselves don’t miss out on your expert advice!
Go the Extra Mile
If you’re comfortable in front of the camera, or doing a voice-over video, creating a video on how to use your workbook is a great extra effort that could really make a difference to clients.
Although DIY-ers are not likely to purchase a service that you offer, they may still be following you on social media to get inspiration for their designs. Workbooks are a great way to bridge that gap between you and clients who want to do it themselves.
Happy Earning!
xx, Danae
In this blog post, we'll explore how interior designers can leverage platforms like Etsy, Shopify, or their own websites to open an online shop and create a lucrative passive income stream.
Identify Your Niche
Define your niche within the interior design industry. Instead of trying to cater to every audience, it’s important to find who your clients are and what about you resonates with them. Successful online shop owner Sydney Brisco, from justahomeowner.com brilliantly says, “There is a lot of competition for almost every aspect of starting an online shop as an interior designer. You need to remember that your opinions, your voice, and your style will speak to a specific group of people and not be discouraged. Find what makes you and your style unique and don't be afraid to own it.”
Create Exceptional Products
Whether it's handy printables, fun artwork, or home decor accessories, the key is to create items that captivate your customers and reflect your design style. Keep your chosen niche and audience in mind as you create your products. You can start by brainstorming about pieces that clients have loved or how a handy spreadsheet could benefit a client trying to make design decisions on their own. Take inspiration from your own projects and experience.
Professional Presentation
In an online shop, visuals are everything. Invest time and effort into capturing high-quality product photographs or creating realistic mockups that showcase your creations at their best. Presenting your products in a professional and eye-catching way can make your products more appealing to potential buyers. And don't forget to write informative descriptions that are search engine optimized to make sure that shoppers can find your products!
Set Up Shop
You can use a platform like Etsy or Shopify to host your online shop or many website builders like Wix and WordPress will allow you to add a shop to your website, which may be beneficial if your website gets a lot of traffic. This is one of the biggest steps, as you can’t sell anything without a shop. Sydney wisely adds, “The biggest hurdle to opening a shop is waiting for everything to be perfect. Especially for interior designers (let's be honest, most of us are perfectionists) we don't feel right publishing something that isn't 100% done. But if you wait for perfection, you'll never open. And once you open your shop, your view on perfection will change anyway. Once your product is at 80% perfect, publish it so that you can start learning and honing your skills to make your shop better and develop your product better.”
Marketing Matters
Promote your shop wherever you can, especially on social media. From Sydney’s experience, “your marketing will really depend on your platform. If you are on Etsy or Pinterest, for example, your best bet is to market with the platform's ads. But if you are growing your shop on your own site, Google ads can be tremendous. Also, don't forget to look at social media. There are several Facebook groups for design and home improvement with varying levels of allowing ads. Always ask before submitting an ad because it's more likely to not only get accepted but boosted by the moderators of the group. You can also develop a following on Instagram if you are good at taking pictures of your process. And "how to" design videos on YouTube are a great opportunity for designers to grow their base and their following.”
Excellent Customer Service
Excellent customer service is what keeps customers coming back. By promptly responding to inquiries, addressing customer concerns, and processing orders efficiently, you will build customers’ trust and improve their shopping experience, making them more likely to recommend and return to your shop. Build trust and loyalty by going above and beyond to ensure your customers feel valued and cared for.
Remember, success in the online world requires dedication, consistent effort, and a focus on delivering exceptional products and customer experiences. By utilizing the power of branding, marketing, and phenomenal customer service you can successfully stand out online and create a thriving shop to generate passive income for your business.
Thank you to Sydney Brisco at www.justahomeowner.com for contributing to this blog post. You can check out her online shop here - https://www.etsy.com/shop/JustAHomeowner
xx, Danae
