Getting referrals from happy clients should feel as natural as them bragging about their new kitchen island. Instead, it often feels like asking someone to write a love letter for you: weird, a little vulnerable, and kind of pushy if you get the timing wrong. But don’t worry—we’ve got some tips to make the whole process feel effortless and just smoother.
Read MoreIn an effort to better understand the biggest challenges interior designers face, I spend time in several interior design Facebook groups, and one issue that keeps coming up is intellectual property (IP) violations. So, let’s break down what IP law actually is and why it matters to interior designers.
Read MoreYour website is so much more than just a portfolio. It’s your most powerful sales tool. When optimized correctly, it works around the clock to attract ideal clients, filter out the wrong ones, and book discovery calls—allowing you to focus on your craft. But here’s the truth: many designers never learn how to build a website that’s strategically optimized to convert visitors into leads or clients. Worse, they often struggle to even get visitors in the first place. Don’t worry, though; it’s never too late to turn things around!
With just a few simple (yet impactful) changes, your website can start working harder for you. Let’s walk through several actionable strategies to transform your site into a lead-generation machine—no tech degree required.
Read MoreFurniture design is a historically and culturally rich multi-disciplinary field that blends art, engineering, marketing, and manufacturing principles to craft the objects that shape our living and working spaces.
Fortunately, the importance of protecting the intellectual property rights of the designers, inventors, artisans and engineers responsible for creating furniture designs, is largely recognized by most countries.
In this article, we'll delve into the intellectual property laws that serve as tools for protecting the unique and distinctive elements of furniture design.
From the functional aspects of patented features to the artistic expression guarded by copyright, and the brand identity encapsulated in trademarks, we'll cover the details of each approach. We'll also touch upon international design registrations, shedding light on how businesses can secure comprehensive protection for their furniture designs in the global marketplace.
Read MoreAs an interior designer, your brand is all about aesthetics, functionality, and creating a seamless experience. So why should your promotional items be any different? Whether you're gearing up for a trade show, looking for the perfect client gift, or just want to keep your brand in front of potential clients, the right promo products can make all the difference.
But let's be real—not all promotional items are created equal. You don’t want cheap throwaways that end up in the trash. You want elevated, thoughtful, and on-brand products that reflect your expertise and leave a lasting impression.
Lucky for you, we’ve rounded up the best promotional items for interior designers in 2025—and even better, Elite Design Assistants can help you source and order them hassle-free!
Read MoreAs we move deeper into 2025, interior designers are facing a whole new set of challenges and opportunities. From product and contractor shortages to staying on top of growing to-do lists, designers are always on the lookout to find innovative solutions. Whether you're balancing efficiency, maintaining your creative energy, or handling a constantly shifting market, it’s all about finding ways to work smarter—not harder. If you’re feeling this too, you're not alone!
Here are the top 5 questions we hear most often from designers—and some thoughtful answers to help you navigate today’s challenges and opportunities.
Read MoreWe’ve been seeing a lot of questions regarding trademarks in interior designer groups, and wanted to help by providing some information on whether you should trademark your business.
A trademark is a distinctive sign, symbol, word, or phrase that identifies and distinguishes a business or brand from others. For interior designers, trademarks help protect brand identity by securing your exclusive rights to your business name, logo, or tagline remains unique and legally safeguarded. Unlike copyrights, which protect artistic works, trademarks prevent competitors from using similar branding elements that could confuse customers.
Read MoreIf you've been paying attention to social media trends lately, you know that video marketing is dominating the digital space. From Instagram Reels to YouTube Shorts, people are consuming more video content than ever before. And guess what? You can absolutely leverage this trend to boost your interior design business. Video content isn’t just for big brands—it’s a powerful tool for interior designers like you to increase visibility, grow your brand, and connect with potential clients. Don’t worry if you’re not a video pro; let’s break it down and see how video marketing can be a game-changer for your design studio in 2025.
Read MoreWhen you first entered the world of interior design, what did you envision your day-to-day life looking like? Maybe you pictured client meetings, site visits, and endless design consultations. Fast forward to now—does your reality match that dream, or are you feeling bogged down by the never-ending demands of the interior design business?
The good news is, you don’t have to choose between your passion for design and a more balanced lifestyle. With the growing popularity of virtual communication, new technologies, and the desire for more flexibility, many interior designers are shifting to a virtual-only model to meet both their clients' needs and their own.
Instead of handling sourcing, project management, or in-person meetings, think about offering services like virtual design consultations, shoppable design boards, or personalized style guides. These types of services are not only in high demand but can help you boost your efficiency, cut overhead costs, and even expand your client base far beyond your local market.
Read MoreWhat if your design business could fuel your wanderlust instead of keeping you tethered to your desk? Picture sketching layouts in a Parisian café or finding inspiration for a project while wandering through the markets of Marrakesh. Of course, many of us have commitments—family, routines, the daily grind—that keep us tied down. But here’s the thing: in life, either you travel, or you don’t. And the same principles that help you carve out time for personal adventures apply to your business. We’re here to help you chart a course toward a design business that supports your love for exploration without missing a beat on client satisfaction.
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