Top 5 Questions Interior Designers Are Asking

Top 5 Questions Interior Designers Are Asking

As we move deeper into 2025, interior designers are facing a whole new set of challenges and opportunities. From product and contractor shortages to staying on top of growing to-do lists, designers are always on the lookout to find innovative solutions. Whether you're balancing efficiency, maintaining your creative energy, or handling a constantly shifting market, it’s all about finding ways to work smarter—not harder. If you’re feeling this too, you're not alone!

Here are the top 5 questions we hear most often from designers—and some thoughtful answers to help you navigate today’s challenges and opportunities.

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Trademarking Your Interior Design Business

Trademarking Your Interior Design Business

We’ve been seeing a lot of questions regarding trademarks in interior designer groups, and wanted to help by providing some information on whether you should trademark your business.

A trademark is a distinctive sign, symbol, word, or phrase that identifies and distinguishes a business or brand from others. For interior designers, trademarks help protect brand identity by securing your exclusive rights to your business name, logo, or tagline remains unique and legally safeguarded. Unlike copyrights, which protect artistic works, trademarks prevent competitors from using similar branding elements that could confuse customers.

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Lights, Camera, Conversation: How Video Marketing Can Drive Your Interior Design Business

Lights, Camera, Conversation: How Video Marketing Can Drive Your Interior Design Business

If you've been paying attention to social media trends lately, you know that video marketing is dominating the digital space. From Instagram Reels to YouTube Shorts, people are consuming more video content than ever before. And guess what? You can absolutely leverage this trend to boost your interior design business. Video content isn’t just for big brands—it’s a powerful tool for interior designers like you to increase visibility, grow your brand, and connect with potential clients. Don’t worry if you’re not a video pro; let’s break it down and see how video marketing can be a game-changer for your design studio in 2025.

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Home Interior Design Trends for 2025: What’s In, What’s Out (A Redfin Article)

Home Interior Design Trends for 2025: What’s In, What’s Out (A Redfin Article)

Imagine a living room bathed in sunlight filtering through a living wall, where mycelium furniture exudes a subtle, earthy fragrance—a snapshot of tomorrow’s home. Interior design, ever the mirror of our evolving lives, is transforming rapidly. 

To decode these shifts and help you craft an aesthetically beautiful space, we’ve consulted architects, interior designers, and furniture artisans, uncovering the key trends shaping interior design trends, 2025 edition. This article explores…

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The Rise of the One-Room Makeover: Is the Full-Service Model Dying?

The Rise of the One-Room Makeover: Is the Full-Service Model Dying?

Interior design is always evolving, and one trend that’s been gaining serious momentum is the one-room makeover. More people are opting for quick, budget-friendly transformations one room at a time, instead of committing to full-house/space renovations. But what does this mean for interior designers? Is the traditional full-service model becoming outdated? Let's dive into the growing popularity of one-room makeovers and what it means for your design business.

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Maximizing Trade Discounts: How to Get the Best Deals from Vendors

Maximizing Trade Discounts: How to Get the Best Deals from Vendors

Trade discounts are one of the best-kept secrets in the interior design world. They can make a real difference to your bottom line, but getting those discounts isn’t always as simple as just asking for them. It’s all about strategy, timing, and relationships. Over the years, we’ve learned a thing or two about making the most out of these opportunities.

The goal here is to help you get the most value from the discounts available, so you’re not just hoping for better deals—you’re actively working for them. Let’s break it down…

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8 Must-Have Mobile Apps for Interior Designers

8 Must-Have Mobile Apps for Interior Designers

As an interior designer, there’s a lot more to your work than just creating beautiful spaces. Between managing logistics, communicating with clients, and keeping track of projects, the right tools can make a huge difference. These 8 mobile apps will help streamline your workflow, stay organized, and improve efficiency—whether you're on-site, in the office, or on the go.

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Flat Fee vs. Hourly Billing: Which Model Works Best for Interior Designers?

Flat Fee vs. Hourly Billing: Which Model Works Best for Interior Designers?

When it comes to pricing your services, one of the most common debates in the interior design world is whether to use a flat fee or hourly billing model. Both options have their advantages and potential drawbacks, and the right choice depends on your business style, client expectations, and the nature of your projects. As an interior designer, choosing the right pricing model is a big decision—it affects how you run your business, how you interact with clients, and, of course, your bottom line. Let’s break down both models so you can make an informed decision that works best for you and your clients.

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Interior Design Client Personality Types (and How to Work With Each One)

Interior Design Client Personality Types (and How to Work With Each One)

—A Fun and Practical Guide for Interior Designers

Every interior designer knows that working with clients is a delicate dance—each one has their own unique preferences, style, and approach to decision-making. But understanding your clients' personalities can make a world of difference when it comes to creating beautiful spaces that align with their vision.

In this fun and practical guide, we’ll break down some of the most common interior design client personality types, and how you can work with each to ensure a smooth and successful project.

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Transform Your Interior Design Business: How to Embrace the Virtual-Only Model

Transform Your Interior Design Business: How to Embrace the Virtual-Only Model

When you first entered the world of interior design, what did you envision your day-to-day life looking like? Maybe you pictured client meetings, site visits, and endless design consultations. Fast forward to now—does your reality match that dream, or are you feeling bogged down by the never-ending demands of the interior design business?

The good news is, you don’t have to choose between your passion for design and a more balanced lifestyle. With the growing popularity of virtual communication, new technologies, and the desire for more flexibility, many interior designers are shifting to a virtual-only model to meet both their clients' needs and their own.

Instead of handling sourcing, project management, or in-person meetings, think about offering services like virtual design consultations, shoppable design boards, or personalized style guides. These types of services are not only in high demand but can help you boost your efficiency, cut overhead costs, and even expand your client base far beyond your local market.

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How to Stay Organized When Juggling Multiple Interior Design Projects

How to Stay Organized When Juggling Multiple Interior Design Projects

Managing multiple interior design projects at once can feel like an art form—one that requires skill, strategy, and a whole lot of organization. One minute, you’re finalizing a color palette for one client, the next you’re sourcing furniture for another, all while making sure install day for a third project runs smoothly.

With so many moving pieces, staying organized isn’t just a luxury—it’s a necessity. When things start to slip through the cracks, deadlines get missed, clients get frustrated, and the entire process becomes stressful instead of exciting.

But don’t worry! With the right systems and strategies in place, you can juggle multiple projects without feeling like you’re constantly playing catch-up. Let’s dive into the best ways to stay on top of everything.

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8 Secrets to Running a Design Business That Let's You Travel More

8 Secrets to Running a Design Business That Let's You Travel More

What if your design business could fuel your wanderlust instead of keeping you tethered to your desk? Picture sketching layouts in a Parisian café or finding inspiration for a project while wandering through the markets of Marrakesh. Of course, many of us have commitments—family, routines, the daily grind—that keep us tied down. But here’s the thing: in life, either you travel, or you don’t. And the same principles that help you carve out time for personal adventures apply to your business. We’re here to help you chart a course toward a design business that supports your love for exploration without missing a beat on client satisfaction.

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Best Practices for Delegating Social Media Management to a Virtual Design Assistant (VDA)

Best Practices for Delegating Social Media Management to a Virtual Design Assistant (VDA)

Maybe social media has been sitting on your to-do list, perpetually bumped to the bottom in favor of more pressing design projects. Whether it’s because you feel like you’re “not creative enough” (spoiler: you are), get stuck in decision fatigue, or simply don’t have the bandwidth to think about hashtags and captions, it’s understandable. Social media management is its own beast, requiring a distinct skill set and sensibility.

But let’s face it—love it or loathe it, social media is one of the most powerful tools for getting your name out there. You’ve wisely decided to call in reinforcements and delegate this task to a Virtual Design Assistant (VDA). Great move!

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Are You Suffering From Analysis Paralysis? (And How to Break Free)

Are You Suffering From Analysis Paralysis? (And How to Break Free)

If you’re reading this, chances are you’ve spotted some pretty telling signs that analysis paralysis might be hijacking your workflow. What exactly is analysis paralysis? It’s when you overthink every decision to the point where you’re stuck in neutral, unable to move forward. Think of it as your brain buffering indefinitely while your project deadlines loom.

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2025's Pantone Color of the Year—10 Must-Have Items in This Shade

2025's Pantone Color of the Year—10 Must-Have Items in This Shade

As designers, you have free rein to explore every hue in the spectrum, anytime. But there’s an undeniable thrill when Pantone crowns its Color of the Year — and leaning into that shade becomes a collective creative journey. For 2025, the honor goes to Mocha Mousse. A deliciously versatile hue that’s effortlessly neutral, yet surprisingly bold. 

To celebrate, we’ve rounded up ten inspired picks, embracing this year’s color. Let’s go!

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Positive New Year's Resolutions Perfect for Interior Designers

Positive New Year's Resolutions Perfect for Interior Designers

A new year doesn’t mean you need a whole new you—but it’s the perfect occasion to fine-tune your design life. Let’s trade in overworked schedules, messy workflows, and blurred boundaries for more creativity, clarity, and also fun. With 2025 on the horizon, it’s time to design a year you’ll love working in.

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Is Your Instagram Profile Turning Clients Away? 8 Mistakes to Avoid

Is Your Instagram Profile Turning Clients Away? 8 Mistakes to Avoid

Let's start by acknowledging that you probably didn’t set out to be a social media influencer–you’re an interior designer! It’s perfectly normal (and incredibly common) to feel a bit out of sync with today’s ever-changing social media standards. Luckily, managing your Instagram doesn’t have to become a full-time job; a social media manager can take the wheel if needed. But a little self-reflection never hurts, and you can see how your profile stacks up. If any of these cheeky descriptions hit home, read on for our pro tips to boost your Insta game!

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Behind-the-Scenes Content Ideas Your Followers Will Love

Behind-the-Scenes Content Ideas Your Followers Will Love

If you struggle with content ideas while waiting on those final pro shots from a completed project, you’re not alone! Reveal photos are incredibly satisfying, but there’s so much you can share along the way to bring your followers (and future clients!) into the experience without loads of extra work. People love the journey just as much as the finished product. So, add some of these ideas to your content calendar, grab a few in-the-moment snaps, and let everyone in on the behind-the-scenes moments that make each project unique!

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How Supporting Small Businesses Can Elevate Your Design Game

There’s decorating, and then there’s designing a space that makes people stop in their tracks. It’s the little things—a perfectly imperfect vase, a just-right custom table, or a stunning piece of local art—that make a home stand out and leave people asking, “Where did you find that?” Spoiler alert: these treasures usually come from small businesses.

This Small Business Saturday (every year on the Saturday after Thanksgiving), we’re celebrating the magic of shopping small and all the ways it can elevate your design work.

Why Designers Love Shopping Small 

Nothing wrong with sourcing from your big box favorites. But when it comes to creating a home that feels special, small businesses just do it better. Here’s why:

1. One-of-a-Kind Finds: Small businesses are where you discover those conversation starter pieces. Whether it’s a sculptural handwoven basket or a set of artisan-crafted wall hooks, these items tell a story and add depth to your designs. 

2. Quality You Can Feel: When something’s made by a small team or an individual, there’s usually a lot more love (and fewer shortcuts) in the process. That means better craftsmanship and materials, so it’s an investment that will last.

3. People Who Actually Listen: Ever try to get a mass retailer to tweak a piece for your client? Good luck. Small businesses often thrive on flexibility, so if you need a slightly longer bench or a fabric change, they’re much more likely to work with you—and get it right.

4. Connections That Pay Off: Building relationships with small vendors can open the door to collaborations, like a custom light fixture or exclusive access to their newest designs. Plus, supporting them helps keep their businesses thriving, which means more cool finds in the future.

How to Find Small Business Gems

Looking to shop small but not sure where to start? Here are some tried-and-true ways to uncover the best vendors:

  • Hit Up Local Markets: Makers and artisans often showcase their work at weekend markets and fairs. It’s a great way to meet them, see their work up close, and make connections.

  • Get Social (Media): Instagram is a treasure trove of small business inspiration. Follow hashtags like #shopsmall or #handmade, and don’t forget to check local geotags.

  • Ask Around: Fellow designers, friends, and even clients can be great sources for small business recommendations. A quick chat might lead you to your next favorite vendor.

  • Visit Boutiques: Local shops often stock pieces from smaller brands and artisans. Even if you’re not buying today, you’ll get a feel for what’s out there.

What to Shop Small For

Not every part of a home needs to come from a boutique, but there are certain categories where small businesses really shine:

  • Furniture: A custom dining table, a hand-carved coffee table, or a made-to-order bookshelf can become the centerpiece of a room.

  • Textiles: Look for handwoven rugs, throws, or pillows—bonus points if they come with a story about the maker or their process.

  • Art: Whether it’s a bold statement piece or a curated gallery wall, local artists add character and connection to a space.

  • Lighting: Handmade pendants, sconces, or chandeliers can make a room feel instantly elevated.

  • Decorative Accessories: Think ceramics, glassware, or unique objects that bring personality to the finishing touches.

Every dollar spent at a small business also supports someone’s craft, keeps local traditions alive, and helps a community thrive. As a designer, your choices ripple outward, showing clients what it means to invest in quality, creativity, and connection. And in return, you get to create homes that feel layered, meaningful, and completely unique. This Small Business Saturday, take a moment to explore the local gems in your community. You might just find the perfect piece to make your next project unforgettable.

xx, Danae

Your Ultimate Pre-Holiday Checklist to Fully Disconnect This Year

Holidays are right around the corner, and for a lot of interior designers, the idea of fully disconnecting sounds like wishful thinking. End-of-year project crunches, a flood of to-dos, and the constant “just one last thing” requests can make even a short getaway feel impossible. But here’s the good news: with a few smart moves, you can get your affairs in order in a way that actually lets you unplug, feel at ease, and enjoy quality time with the people who matter most.

So, here’s your pre-holiday checklist. Let’s make this the year you can disconnect without the nagging feeling that the business will go up in flames in your absence.

1. Set Up an “Out of Office” (That Covers Everything)

The classic out-of-office reply can be a lifesaver if it’s set up right. Don’t just drop in dates—use this as a chance to be clear about expectations, both for your clients and for you. Set it up to start a day before your break, giving you some breathing room to wrap up any last-minute needs without a flood of “while you’re still here” requests. For a gentle heads-up, consider adding your upcoming OOO dates to your email signature a few weeks in advance. In your out-of-office message, make sure to include:

  • The exact dates you’ll be out of reach.

  • A “when to expect a response” timeframe for after your return.

  • A helpful contact in case of emergencies (a colleague or assistant, if available).

  • Some encouragement for the client to relax and enjoy the season, too.

Try wording it as a friendly note rather than a stiff business email. For example:

“Happy holidays! I’ll be away starting December 20th and returning to emails on January 3rd. I’ll catch up on messages in the order they arrive when I return, so don’t worry if there’s a short delay. Wishing you a restful, joyful season!”

2. Identify Priority Projects and Communicate Early

A couple of weeks before you log off, make a list of your open projects and categorize them by priority. Focus on what truly needs to happen before the break and what can wait until January. Then, communicate your timeline and availability clearly with each client. This can save you from “just a quick change” emails at the last minute.

Consider emailing clients to let them know where things stand, along with any next steps they should expect. Being proactive here reassures them that things are on track and lets you set clear boundaries about your availability.

3. Automate Reminders and Updates

Automation is your friend when you’re away. Set up automated email reminders for clients to keep them updated on timelines, due dates, and status updates. This could be as simple as an automated calendar notification or an email scheduled through your email service.

Think about these quick automations:

  • Scheduling reminders to send after the holidays, nudging clients if they have tasks to complete.

  • Reminders for you (or your assistant) about tasks that may need attention as soon as you return.

A quick setup can ensure clients aren’t left wondering what’s next and keep you from mentally rehashing what might fall through the cracks.

4. Delegate What You Can

If you’re feeling stretched, this might be the perfect time to consider delegating some of your workload. Tasks like managing client communications, organizing project details, and handling administrative odds and ends can be handed off to free up your time and let you fully disconnect. If you have an assistant or team, create shared documents and checklists so everyone knows who’s covering what while you’re away.

And if you don’t have a team in place, we, at Elite Design Assistants, can match you with virtual design assistants with specialties across project management, client support, social media, and beyond. There are experienced professionals ready to help take tasks off your plate so you can focus on what matters most this season. 

5. Get Your Finances Ready for a Fresh Start 

Before you head out, take some time to close out any lingering financial tasks. Invoice all remaining clients for completed work, make any last-minute payments, and consider reconciling your accounts. This gives you a clean slate when you’re back and prevents the classic “back to work” financial overwhelm.

If this sounds like a lot, just aim to get any “must-haves” done. You don’t need perfection here—just enough to help you come back without any big surprises.

6. Set Some Time for Yourself

It’s hard to relax if you go from full throttle to “vacation mode” in the blink of an eye. If possible, give yourself a day (or even an afternoon) to wind down before diving into holiday mode. Use this time to wrap up loose ends, plan for a smooth start to the new year, and do something for you. Even if it’s just half a day, this short pause can do wonders for your ability to relax. 

7. Give Yourself Permission to Disconnect

This one’s a little different—it’s about your mindset. Chances are you’re dedicated to your clients, and that’s great. But remember: if you’ve set everything up, there’s nothing to worry about. You’ve prepped, planned, and communicated. The wheels will keep turning, and you’ll be back before you know it.

Try to remind yourself that you deserve a break as much as anyone else. For interior designers, creative and personal recharge isn’t a luxury; it’s essential. So embrace this time with family and friends, knowing that you’ve set yourself up for a worry-free holiday. 

Happy holidays, and here’s to a restful (and well-deserved) break!

xx, Danae