Top Questions Budding Interior Designers Ask, Answered

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Design school can be demanding and thorough, but it often misses out on the nitty-gritty of running a business in the real world. If you’re just starting out as an interior designer, it’s only natural to have a ton of questions. And let’s be real—even if you’ve been in the industry for years, there are moments when you wonder how other designers are handling things or if you’re keeping up with the latest practices. So whether you’re just beginning or have been in the industry for years, these questions are for you!

1. How do I set my pricing and fees?

Setting your pricing can feel like walking a tightrope. You don’t want to scare potential clients away with high fees, but you also don’t want to undersell yourself. The good news is, there’s no one-size-fits-all approach—many designers use a combination of pricing models to keep things flexible and fair. For example, you could start with a flat rate base fee for a clearly defined scope of work and then switch to an hourly rate for any additional services or changes beyond the initial agreement. When deciding on your rates, consider factors like your location, experience level, target client, and the complexity of the project. High-end clients in major cities might expect a different pricing structure than a young couple in a small town. It’s all about aligning your value with your market.

2. What is a typical workflow for a design project from start to finish?

A smooth workflow is the backbone of any successful design project. Here’s a typical flow that you can customize as needed:

  • Initial Consultation: Meet with the client to understand their needs, preferences, and budget. This is your chance to build rapport and set expectations.

  • Design Concept Phase: Develop the big-picture vision for the space. This might include mood boards, color palettes, and inspiration images. This phase helps you and your client get on the same page about the direction of the design.

  • Design Development Phase: Now, it’s time to dive into the details! This phase involves creating detailed floor plans, choosing materials, and selecting furniture. You might also develop 3D renderings or conceptual drawings to help clients visualize the space.

  • Procurement: With the design approved, it’s time to order materials, furniture, and decor. Coordinate with suppliers, manage timelines, and keep an eye on the budget.

  • Installation: This is where the magic happens! Coordinate with contractors and oversee the installation to ensure everything aligns with the vision.

  • Project Wrap-Up: After installation, do a final walk-through with the client, address any last-minute tweaks, and make sure they are thrilled with the result. This is also a great time to request testimonials and take professional photos for your portfolio!

3. What social media platforms are most beneficial for interior designers?

Choosing the right social media platform can elevate your business and connect you with potential clients. Here’s a breakdown:

Instagram: A must for interior designers! It’s perfect for showcasing your portfolio with high-quality images, behind-the-scenes stories, and Reels that show your personality and process.

Pinterest: Another visual powerhouse, great for driving traffic to your website and getting your designs in front of people actively searching for inspiration.

Facebook: It can be useful for building a community through groups or promoting your services via local business pages.

Houzz: Fantastic for connecting directly with homeowners looking for professionals and sharing reviews.

LinkedIn: Great for establishing authority, networking with other professionals, and sharing thought leadership content.

YouTube: Perfect if you’re comfortable in front of the camera—share design tips, process videos, or even virtual tours of your projects. 

4. What are the best project management tools for interior designers?

Staying organized and on top of things is key, and there are some fantastic tools out there to help you do just that. For general project management, Asana, Trello, and ClickUp offer great platforms to organize tasks, timelines, and team collaboration. For more interior design-specific needs, tools like Studio Designer, Design Files, Design Manager, and Houzz Pro (formerly Ivy) offer comprehensive solutions for everything from billing and procurement to client communication and product sourcing. Each has its strengths, so it’s worth exploring them to find the best fit for your workflow. 

5. How do I build a portfolio with little or no experience?

The classic “chicken and egg” situation—clients want to see a portfolio, but you need clients to build one. Start by designing for friends or family or even staging rooms in your own home. Take on small, low-budget projects or volunteer to do spaces for local businesses or charity events. Make sure to document everything—high-quality photos are fundamental. And don’t forget to share your process, not just the finished product. Mood boards, sketches, and before-and-after shots show clients how you think and execute.

6. How can I differentiate myself from other designers in a crowded market?

Finding your unique place in the design world starts with a bit of self-reflection. Here’s how to carve out your niche:

  1. Identify Your Strengths: Are you great with bold color palettes? An expert at sustainable design? Know your superpower and lean into it.

  2. Define Your Ideal Client: Knowing who you want to work with can help you tailor your messaging, portfolio, and marketing efforts.

  3. Develop Your Brand Voice: How do you want to be perceived? Fun and quirky? Elegant and sophisticated? Make sure this comes through consistently in all your communications.

  4. Show Your Personality: People connect with people, not just pretty pictures. Use your website, social media, and client interactions to let your authentic self shine through. 

7. What are the best ways to present design concepts to clients?

Presentation matters! Start by setting up templates in Canva or your preferred platform for professional and consistent presentations. Use a mix of samples and swatches, inspiration images, conceptual drawings, and, if the budget allows, 3D renders. Make sure to tailor your presentation style to each client—some might prefer a hands-on approach with physical boards, while others might be more tech-savvy and prefer digital formats.

8. What should be included in a client contract?

A solid contract is your best friend. It should clearly outline the scope of work, payment terms, timelines, and responsibilities. Include a clause on revisions to prevent endless changes without compensation. Make sure to cover what happens if either party needs to terminate the contract and add a section about the handling of delays, like those caused by supply chain issues. The goal is to protect both parties and set clear expectations from the start. You can read more on this in this post. 

9. How do I deal with clients who have unrealistic budgets or expectations?

When faced with tricky clients who have big dreams but a small budget, clarity is key. Start with a generic estimated budget calculator to help them understand the costs associated with different levels of finishes and furniture. Then, offer tiered proposals that give them options at various price points. This way, they can see what’s achievable within their budget and understand how upgrading impacts the overall cost, but it leaves the decision in their hands. 

10. What tasks should I be outsourcing?

Thankfully, just about any task can be outsourced, from bookkeeping to procurement to social media management. Even technical tasks like CAD drawings and renders can be handled by someone else. Here at Elite Design Assistants, we’ve got a team ready to help with all of that. Whether it’s something you’re not strong at, something you don’t enjoy, or something you simply don’t have time for, outsourcing is a smart way to keep your focus on the creative aspects of your business.

Starting out in interior design can feel like juggling a million things at once, but remember, every experienced designer started where you are. It’s completely normal to wonder how others are managing their processes, and networking can be a fantastic way to gain insights from other industry professionals who are open and willing to share their experiences. But remember, just because others are doing things a certain way doesn’t mean it’s the best way for you at this moment. Embrace your unique journey, be open to trying new methods, reassess from time to time, and trust that you’re finding the path that works best for you. Good luck—you’ve got this!

xx, Danae

Best Practices for Delegating Sourcing to a Virtual Design Assistant (VDA)

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For many interior designers, sourcing is one of the most enjoyable parts of the job. After all, finding the perfect pieces to bring a design vision to life is deeply satisfying. But let’s be honest—there’s only so much time in a day and as much as you might love curating that perfect coffee table, sometimes it’s just not feasible to do it all yourself. That’s where a Virtual Design Assistant (VDA) comes in. Entrusting someone else with sourcing decisions can be scary at first, but with the right approach, it can be incredibly rewarding. Delegating effectively to your VDA isn’t just about handing over a list and hoping for the best.  

Here are some best practices to keep in mind to make the most out of your collaboration:

1. Define the Scope Clearly — Really Clearly

Before your VDA can start sourcing, they need to know exactly what they’re looking for. The key to effective delegation is providing all the necessary details upfront to avoid the endless back-and-forth that can make you feel like you should have just done it yourself. Here’s a handy checklist to guide your brief:

  • Item type

  • Style

  • Color(s)

  • Material(s)

  • Dimensions range

  • Required quantity

  • Budget range

  • Maximum lead time

  • Shipping destination

2. Specify Your Priorities

Not all items are created equal. Some are non-negotiable centerpieces, while others are fillers that just need to fit the bill. Be upfront about which pieces are must-haves and which ones are “nice to have.” This helps your VDA focus their efforts where it counts and not spend hours hunting down the perfect $20 side table when what you really need is the sofa of your dreams. To further streamline the process, consider setting a time cap for sourcing certain items—for example, no more than an hour for vanity lighting options. This way, your VDA knows how much time to invest in each task and can prioritize accordingly.

3. Share the Big Picture with Visual References 

Sourcing without understanding the big picture is like picking out an outfit in the dark—you might grab some great pieces, but they could end up clashing. Give your VDA the tools to make cohesive choices by sharing visual references that capture your firm’s signature style, the client's aesthetic brief, and any key pieces that have already been selected. This could include brand guidelines, mood boards, renderings, photos of the current space, or images of similar products that fit your vision. With these insights, your VDA can filter for items that harmonize with the overall design and stay true to your creative intentions. 

4. Give Access to Your Preferred Vendor List

VDAs can be a valuable extension of your sourcing network, but they’ll need access to your existing relationships to really hit the ground running. Share your list of preferred vendors along with any login or access details, so they can continue building on the vendor-designer relationships you’ve already established. This maintains continuity and means you’re still benefiting from those trade discounts. If you’re open to exploring new vendor relationships, keep a folder ready with your details and resale certificate that your VDA can use to set up new trade accounts on your behalf.

5. Set Deadlines and Expectations for Deliverables

When you're working against a project timeline, timing is everything. Clearly outline when you need sourcing options delivered and specify the format that works best for you—whether it's a straightforward list with links or a more detailed presentation that includes pros, cons, and style notes for each item. Also, be specific about the number of options you’d like for each piece to avoid an overwhelming or insufficient selection. Regular check-ins can help keep things on course, but avoid falling into the trap of micromanagement. Trust your VDA to do their job, but be prepared to quickly pivot or provide additional guidance if the initial options don’t quite hit the mark.

6. Keep the Conversation Going

Keeping the lines of communication open is key to making your partnership with your VDA work smoothly. Make sure you’re regularly touching base—celebrate when they hit the mark and guide them when they need a bit of redirection. Over time, they’ll get a better feel for your style and preferences, and the whole process will become more effortless. The more you communicate, the better the results you’ll see in their choices.

Remember, collaboration is a bit like good design—it’s all about harmony, balance, and knowing when to let go. Give your VDA the trust and tools they need, and you’ll soon see how much easier (and more fun) your projects can be. You’ve got this—and so do they!

xx, Danae

MOVE OVER AI: 7 Times Emotional Intelligence Saves Design Dilemmas

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In the wise words of Maya Angelou, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Sure, AI-generated designs and tools are shaking up the interior design world, but nothing replaces the warmth of genuine human connection. We’re not suggesting you toss out your tech—AI can be a fantastic assistant—but pairing it with a healthy dose of emotional intelligence is where the real magic happens. Here are just some of the instances where developing your emotional intelligence (aka emotional quotient or EQ) can elevate your design process, project outcomes, and client relationships:

1. When You Need to Read Between the Lines

Have you ever sat in a meeting where your client says one thing, but you can tell there’s something more behind their words? This is where emotional intelligence really kicks in. It’s not just about listening to what they say—it's about noticing the way they pause, the excitement in their voice when a certain idea comes up, or that little hesitation over a particular style. These subtle cues help you get to the heart of what they really want, even if they can’t quite put it into words. 

2. When Dates Have to Be Pushed Back

Ah, the dreaded project delay. No one likes hearing that their timeline just got a little longer, but sometimes it’s unavoidable. Instead of just breaking the news and bracing for impact, your emotional intelligence helps you soften the blow. By empathizing with your client’s frustration and offering clear, reassuring communication, you can help them to stay calm, too, and turn what could be a major setback into just a minor bump in the road.

3. When They Want Luxury on a Tight Budget

The classic scenario: a client has a champagne taste on a beer budget. It’s tempting to roll your eyes, but you can steer the conversation in a more productive direction. Instead of just shutting down their grand ideas, use your empathy to understand what they’re really after. Maybe it’s the feeling of luxury rather than the specific high-end items or brands. Understanding their priorities and what they value most allows you to offer compromises that still feel like a win, keeping the dream alive while staying within budget. That being said, it’s okay (and responsible) to gracefully turn down clients who really aren’t a fit. 

4. When You Get Tough Feedback

No one likes to hear that a design isn’t quite hitting the mark, but tough feedback is part of the process. With their precious home and the investment that it is, it’s understandable that they feel on edge when they’re met with disappointment on any level. And you’ve put long days (and nights, let’s be real) into this project, so it’s easy to feel defensive. But your emotional intelligence helps you take a step back, really hear what your client is saying, and make it a helpful conversation. Instead of taking it personally, you can listen, adapt, and refine your ideas, showing your client that you’re committed to bringing their vision to life—even if it means going back to the drawing board.

5. When the Team Dynamics Get Tricky

In any project, different opinions and personalities come into play. Working with a team is great, but it can get a little dicey when personalities clash or communication breaks down. This goes for your in-house team as well as when collaborating with contractors. Your emotional intelligence makes all the difference. By understanding each person’s perspective and keeping the lines of communication open, you can avoid things escalating and keep things constructive (forgive the pun).

6. When You Want to Create a Space That Truly Feels Like Home

Not everyone can design a space that looks straight out of a magazine, but even fewer can also make it feel like home. That takes really getting to know your client—their quirks, their memories, the little things that make them tick. Maybe it’s a particular shade of blue that reminds them of childhood summers or a cozy nook where they can unwind after a long day. This means you’re creating a space that feels like them, a place they’ll love coming back to every single day.

7. When It’s Time to Wow Them with the Reveal

The big reveal is the moment everyone’s been waiting for. And while AI might help you along the way, it’s your EQ that brings the wow factor. You’ve spent the time getting to know your clients, understanding what makes them tick, and designing a space that feels uniquely theirs. When you present them with that finished room and you see their face light up, that’s the real magic. Joining them in the contagious excitement of that special moment is a beautiful thing.

Of course, these are just a few examples of how emotional intelligence can save the day. So, how can you improve your own emotional intelligence? Start by paying more attention to the little things—practice active listening, put yourself in your client’s shoes, and don’t be afraid to reflect on your own reactions. Building EQ isn’t an overnight task, but with a bit of mindfulness and effort, you’ll find that it starts to become second nature. And trust me, your clients (and your designs) will thank you for it.

xx, Danae

World Heart Day: Heart-Healthy Habits for Designers

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As an interior designer, you’re no stranger to creating spaces that nurture well-being and promote a sense of harmony for your clients. But today, let's shift the focus to your own health! After all, our daily routines and habits play a huge role in our overall wellness, especially when it comes to heart health.

With World Heart Day approaching on September 29, it's the perfect time to consider how your daily work as a designer might be impacting your heart—and what you can do to keep it beating strong. According to the CDC, every 40 seconds, someone in the US has a heart attack. Those numbers are a bit startling, but here's the good news: by making a few adjustments, you can take proactive steps to protect your heart. So, read on for some doable tips that will fit right into your busy life!

1. Move More, Sit Less

We know how easy it is to get lost in the details of a project, spending hours hunched over fabric samples or CAD drawings. But prolonged sitting can be a strain on your heart. Combat this by setting a timer on your phone to remind yourself to stand up and move every hour–no hitting snooze! Take a quick walk around the office, stretch, or even do a few simple exercises like lunges or squats.

2. Make Your Workspace Work for Your Wellness

Just as you create spaces that support your clients’ lifestyles, consider how your own workspace can support your health. Ergonomic furniture is a must, but don’t stop there. Incorporate elements like a standing desk or even a treadmill desk if you’re feeling adventurous. Position your desk near a window to maximize natural light, which not only enhances your mood but also encourages you to take micro-breaks to soak in some vitamin D—essential for cardiovascular health.

3. Watch What You Sip and Snack On

Let’s face it: when deadlines loom, it’s easy to reach for another cup of coffee or a sugary snack to keep you going. But too much caffeine and sugar can increase your heart rate and blood pressure, putting extra strain on your heart. Instead, stock your workspace with nutritious snacks like nuts, fresh fruits, or even dark chocolate (in moderation, of course). And when it comes to beverages, try swapping out one of those coffee cups for herbal tea or water infused with lemon or cucumber.

4. Practice Stress Management

Designing under pressure is almost a given in this industry. Tight deadlines, demanding clients, and the pursuit of perfection can all contribute to stress, which is a known risk factor for heart disease. Incorporate stress-relief techniques into your daily routine, like deep breathing exercises, meditation, or even a quick walk in the fresh air. Consider taking short breaks to step away from your work and clear your mind, whether that means doing a five-minute meditation or simply enjoying a quiet moment with a cup of tea. These small moments of calm can have a big impact on your cardiovascular health.

5. Prioritize Sleep

It’s not uncommon for designers to burn the midnight oil, especially when you’re working against the clock. However, getting enough quality sleep is crucial for heart health. Poor sleep patterns can lead to high blood pressure and other heart-related issues. Create a bedtime routine that helps you wind down, and try to stick to a consistent sleep schedule. This might mean setting a non-negotiable "design cutoff time" at night where you step away from work, relax, and prepare for a good night's sleep.

6. Stay Connected

Interior design can sometimes be a solitary profession, especially if you’re freelancing or working from home. Isolation can lead to stress and loneliness, which aren’t good for your heart. Make time to connect with peers, whether through networking events, online communities, or simply catching up with a colleague over coffee. Social interaction is not only great for your mental health but also helps keep your heart healthy by reducing stress and increasing feelings of well-being.

Remember, your well-being is not just a nice-to-have—it's an essential part of your daily routine. Make a commitment to weave these small, heart-healthy habits into your workday, and before you know it, they’ll become second-nature to you. Your health is worth the investment!

xx, Danae

Studio Designer Acquires Mydoma: What This Means for Your Design Firm

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Written by: The Studio Designer Team

Originally Published on July 25, 2024 here.

Studio Designer the leading business management software platform for interior designers, today announced it has acquired Ottawa, Canada-based Mydoma, a leading project management and design business platform for interior designers. Together, Studio Designer and Mydoma support nearly 20,000 interior designers across the United States and Canada, creating the design industry’s #1 business management software platform for residential designers.

Studio Designer features integrated project management, time-billing, and payment solutions with a full GL accounting system. More designers, bookkeepers, and accountants leverage Studio Designer than any other solution to perform an expansive set of functions, from creating the first client presentation to accounting for the final invoice. This is why Studio Designer is relied upon by more than 15,000 designers, including many of the industry’s largest and most well-regarded firms, including Ken Fulk, Pembrooke & Ives, and Nate Berkus.

Mydoma’s focus on delivering exceptional solutions for lead generation, project management, and time tracking has led the company to great success, particularly with smaller firms or those that have recently formed. Studio Designer and Mydoma together will be able to support design firms at every stage of their journey, from Day 1 to AD100.

“For over 30 years, Studio Designer’s mission has been to empower designers’ creativity with innovative digital solutions. Sarah and the entire Mydoma team share this mission. We look forward to working together to develop new tools that will enable designers to create beautiful work while running successful, profitable businesses at every stage of their design careers. We are incredibly excited to bring Mydoma into the Studio Designer family,” said Keith Granet, Founder and CEO of Studio Designer.

The two companies will form the largest product, technology, and service team dedicated exclusively to creating business management software solutions for interior designers. This will translate to greater capabilities to deliver new, innovative features to designers, and provide even greater levels of customer support and design business education opportunities. By incorporating Mydoma into Studio Designer’s expansive product and service offerings, design firms of all sizes and stages of growth will find a solution that enables them to operate at their best.

“As a former interior designer, I was inspired to create Mydoma to solve the challenges that I experienced firsthand running my own firm. Over the last ten years, we are proud to have built an industry-leading product used by thousands of designers across the US and Canada. We are thrilled to join Studio Designer, which shares our values and mission to enable designers to spend less time managing and more time designing. Our future is bright as part of the Studio Designer community,” Sarah Daniele, Founder and CEO of Mydoma.

Your Input Matters: Contribute to the 2024 Interior Design Business Survey

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We're in the final stretch of the 2024 Interior Design Business Survey, and we need your invaluable insights! The survey ends at 8:00 AM tomorrow, August 15th! Sponsored by Pearl Collective, Interior Talent, and Business of Home, this survey is your chance to shape the future of our industry by sharing your experiences and perspectives on fees, salaries, and the current state of interior design.

Why Your Input Matters

The interior design industry is evolving rapidly, and your feedback is crucial to understanding how to navigate these changes. By dedicating just 20-30 minutes to complete the survey, you'll help us gain a clearer picture of:

  • How to Set Competitive Fees: Discover industry benchmarks for pricing your services.

  • Salary Insights: Understand what others are paying and getting paid.

  • Navigating Challenges: Learn how designers are tackling common industry obstacles, including the impact of AI and technology.

What’s in It for You?

As a token of our appreciation, you’ll receive complimentary access to the full survey results once the comprehensive report is released in October. Just provide your email address and opt-in to receive this valuable information.

How to Participate

Click the link below to start the survey now and join the ranks of forward-thinking designers who are making a difference:

CONTRIBUTE YOUR INPUT TO THE SURVEY NOW

Your participation helps generate the strategic insights you need to benchmark your results and manage your business effectively.

Spread the Word

Please share this survey with your team members, other interior designers, or manufacturers. The more responses we gather, the more valuable the resulting report will be for everyone in the industry.

Frequently Asked Questions

  • Who is sponsoring this year’s survey? Pearl Collective, in partnership with Interior Talent and Business of Home.

  • Why is this survey being conducted? To provide benchmarks and insights into the current state of the design industry.

  • What does the survey ask for? Business data on revenue, team composition, hiring practices, technology usage, business challenges, and future plans.

  • How is this year’s survey different? It includes new questions about AI and technology use in design, and features separate tracks for business owners, team members, and manufacturers.

  • Will my data be kept confidential? Yes, all submissions will be used solely for research purposes, and individual responses will not be identifiable in the final report.

  • What if I can’t or don’t want to answer a question? You can skip any question that doesn’t apply or that you prefer not to answer.

  • When will the results be published? In October 2024.

  • How do I get a copy of the results? Opt-in with your email address to receive an advance copy of the report.

  • How long will the survey take? Manufacturers can complete it in about 10 minutes, team members in 15-20 minutes, and firm owners in about 25 minutes.

Get Involved

Your feedback is essential for driving the industry forward. Take a few minutes today to complete the survey and contribute to a better understanding of our field.

Thank you for your participation!

TAKE THE SURVEY NOW

xx, Danae

 P.S. Don’t forget to share the survey with your colleagues and peers. The more responses we get, the richer the insights will be! 

Best Practices for Delegating Drafting to a Virtual Design Assistant

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Outsourcing drafting tasks to a virtual design assistant (VDA) can be a game-changer for interior designers. Imagine freeing up your time to focus on the creative and strategic aspects of your projects while a skilled VDA handles the technical drawings. It sounds fantastic, right? It is. But to make the most out of this collaboration, there are a few best practices to keep in mind. Here’s a breezy guide to help you make this process go smoothly.

1. Finding Your Perfect Match

First things first—finding a VDA who is a good fit for your drafting needs is fundamental. Start by asking about their proficiency with different drafting programs. Are they wizards with AutoCAD, or perhaps they excel with SketchUp or Revit? Elite Design Assistants can match you with a VDA who is proficient with the programs you use. But don’t be shy to request a work sample. A little peek into their portfolio will give you an idea of their style and precision.

2. Sharing Your Standards

Once you've found your VDA match, it’s time to share your CAD standards. Provide them with a sample CAD file that includes your text and dimension styles, layers, and any templates you use, including page names and title blocks. This step is like handing over your secret recipe—it keeps things consistent and saves time in the long run. Keep in mind, this initial phase involves a bit of a learning curve as your VDA gets acquainted with your firm's unique methods. Even if your methods are "industry standard," they might differ from other designers’ standards. So, be patient during this setup period. Once they’re up to speed, you’ll have a valuable partner in your drafting workflow.

3. Detailing Your Expectations

Communication is key! Be clear about the level of detail or precision you require for each project. For initial concepts, a simple shell or rough sketch might suffice. However, as the project progresses, you might need precise shop drawings that are accurate to the last fraction of an inch. And if you desire intricate hatch textures for added visual detail, let your VDA know upfront. Let them know if you have a maximum time budget for a particular task. This transparency will help them prioritize their efforts effectively and avoid mismatched expectations.

4. Sharing Peripheral Resources

Help your VDA get the full picture—literally. Share project photos, inspiration boards, or any other resources that shed light on the design concept and objectives. This broader context will help your VDA understand the nuances of the project and align their work with your vision. The more they know, the better they can tailor their drafting to suit your needs.

5. Managing Files and Formats

Set clear guidelines on where your VDA should save or store CAD files and in what formats. Do you have preferred file naming conventions they should be aware of? Whether it’s a shared cloud drive or a specific folder structure, a well-organized system prevents headaches down the road. Agreeing on the right formats also ensures compatibility and smooth integration into your workflow. Make sure you have a copy of the CAD files as they become updated in case you wish to pick up on their progress at any time. Just make sure you coordinate file versions in order to avoid lost progress.

6. Setting Deadlines and Expectations

Establishing deadlines is essential, but it’s equally important to be realistic. Provide your VDA with a reasonable timeframe to complete their work. This consideration not only builds a healthy working relationship but also leads to higher quality output. And remember, every project may come with its share of questions, especially at the beginning.

7. Welcoming Questions

Expect there to be questions. And that’s a good thing! A diligent VDA will seek clarification rather than making assumptions. Make yourself available to answer these queries. Establishing preferred methods of communication and regular check-ins can streamline this process. This proactive approach keeps everyone on the same page and ensures any issues are promptly addressed.

A few final tips!

  • If you’re delegating several tasks or projects, let your VDA know the order of priorities.

  • Consider video call meetings to batch-discuss tasks and questions whenever possible, as it’s usually much more efficient than emailing back and forth!

Delegating drafting tasks to a VDA can significantly lighten your workload, providing both relief and invaluable support in your daily work and overall process. Sound good? Reach out to us today for a free consultation with a VDA perfectly suited to your needs!

xx, Danae

10 Personal Touches to Build Client Relationships

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An interior design project is quite the journey, and just like a road trip, the people you travel with can make all the difference in the experience–for both you, the designer, and your clients! For many, making such a large investment and entrusting their home to someone is a huge leap of faith. So, although you have plenty on your plate, exceptional service doesn’t overlook that element of empathy and warmth. This human connection not only smooths out any bumps in the road but also makes the whole journey more fun and rewarding. Here are our top tips for building and nurturing your client relationships!

1. Begin with a Thorough Questionnaire

Start by getting to know your clients deeply. A comprehensive questionnaire can be your best friend here. Ask about their special needs, family members' hobbies and passions, sentimental items they want to incorporate, and more. This helps in designing a space that truly reflects their personalities and shows that you care about the details that make their house a home.

2. Celebrate Milestones with Thoughtful Gifts

Everyone loves a little surprise, especially when there’s a personal touch. Send small, meaningful gifts at different stages of the project. A welcome gift when you start working together, a special gift at project completion – like a commissioned watercolor painting of their new home – and even something small during major holidays (check out our gift guide here!). These gestures speak volumes about your appreciation for them.

3. Keep the Communication Flowing

Consistent updates are key. Weekly or biweekly email updates let your clients always feel in the loop. This transparency builds trust and keeps excitement alive. Plus, it prevents any misunderstandings or surprises down the line.

4. Bring On the Collaboration

Encourage a collaborative design process. Always welcome their input or feedback. Use tools like a shared Pinterest board where clients can add their own inspirations and ideas. This kind of involvement ensures the final design truly reflects their vision. It’s their space, after all!

5. Small Talk for a Big Impact

Keep a client profile cheat sheet on hand for meetings. This cheat sheet should include relevant information about your clients, allowing you and your team to engage in thoughtful, personalized chit-chat. A couple of minutes of genuine conversation about their favorite hobby or their latest family adventure can go a long way in building rapport.

6. Personalize Your Email Templates

Templates are super helpful, but avoid going overboard on generic emails that were obviously copy-pasted. Tailor your communications to each client. Mention specific details about their project or something personal they’ve shared. This shows that you’re not just another service provider but someone who genuinely cares about their needs and preferences.

7. Engage on Social Media

Engage with your clients on social media. Reply to their comments, share their progress photos if they’re comfortable with it, and celebrate their milestones publicly. This not only strengthens your relationship but also highlights your dedication to your clients to potential new clients.

8. Go on Design Outings Together

If it fits within your scope of work and labor budget, join your clients on outings to sit on furniture or choose decor. These joint activities can be fun and incredibly insightful, giving you a better understanding of their preferences and comfort.

9. Offer Discounts on Future Projects

Show your appreciation for repeat clients or referrals by offering discounts on future projects. This not only encourages loyalty but also makes clients feel valued and recognized for their continued trust in your work.

10. Ongoing Greetings

The project might be over, but your relationship doesn’t have to be. Send continued greeting cards even after the project is done. Whether it’s for their birthdays, anniversaries, or just to check in, these small touches help you stay top of mind and show that you haven’t forgotten about them.

Building and maintaining strong client relationships is about much more than just delivering great design work. It’s about creating a personalized experience that makes clients feel valued and appreciated. From the initial questionnaire to continued greetings long after the project is completed, these small but thoughtful touches can make a world of difference!

xx, Danae

Studio Designer vs. QuickBooks for Interior Designers: Finding the Right Fit for Your Firm’s Accounting

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Understanding your interior design firm’s accounting isn’t just about balancing the books—it’s about driving profitability and making informed decisions. The right software can serve to ensure the success of your financial management and provide the necessary organizational structure and insightful analytics crucial for success. We’ll compare two popular accounting platforms – Studio Designer and QuickBooks for interior designers – to equip you with the knowledge needed to make informed decisions and empower your business’s financial health and strategic growth. 

Studio Designer vs. QuickBooks for Interior Designers: A Comparison 

1. Proposals and Work-in-Progress Stages to Accept Funds from Clients Without Incurring Liabilities 

Why it matters:  

Accounting software equipped with proposals and Work-In-Progress stages works seamlessly for interior designers’ businesses. This offers the flexibility to accommodate changes like returns, price adjustments, or damaged items, all without expenses hitting your income statement, which can result in sales tax liabilities and other challenges. 

After items are approved, many designers request a deposit from their clients — these deposits may be 50% or may be the full cost of the item. It is best practice that this money remains in client deposits on the balance sheet, rather than immediately hitting your income statement. 

When money hits your income statement right away, in most localities, you’re obligated to remit sales tax in that same period, even though changes may still occur during this early stage. It’s best to wait until you have the item in your possession or have transferred the possession to the client to recognize the income and expense. 

ALSO READ: Accounting Software for Interior Designers: 5 Reasons Designers Need a Purpose-Built Solution
 
Studio Designer vs QuickBooks for interior designers:  

Studio Designer enables designers to send proposals, allowing the designer to receive client funds without immediately incurring income and expenses on their income statement. After items are approved on the proposal and deposits are collected, funds are posted to the Client Deposit Account on your balance sheet, while payments for orders are posted to Vendor Deposits. These transactions remain in progress, allowing for changes to items and projects. Studio Designer invoices can also collect any outstanding balances (e.g., the 2nd 50% or any freight/shipping charges). Amounts only move to your income statement once final invoices are paid by your client. 

In contrast, QuickBooks lacks a proposal option. Many designers immediately invoice their orders, meaning income hits their balance sheets directly. Sales tax is paid immediately, which makes it challenging to handle common changes like additional shipping costs, damaged goods, or returns. When changes are required, designers who have already paid the sales tax liability must navigate frustrating adjustments. 

Overall:  
Studio Designer stands out as the best choice for interior design business accounting, offering proposal options and payment handling that ensures correct revenue recognition and allows for changes to projects and items, without the hassle of upfront sales tax payments. 

2. Client Profit Reports to Understand Where and How You Generate Income on Each Project 

Why it matters:  
Designers should be able to see accurate profits and losses per project to fully understand where money was made, where money was lost, and what changes are needed to increase profitability. While core reports such as balance sheets and income statements offer a broad view of your business, those reports alone may not delve deeply enough to reveal how each individual project is performing.  

Studio Designer vs. QuickBooks for interior designers:  
Both platforms offer core reporting functionality:  

  • Balance Sheet 

  • Income Statement (P&L)  

  • Trial balances  

  • Journal Entries   

  • General Ledger  

  • Client Deposits  

  • Vendor Deposits  

  • Accounts Receivable  

  • Accounts Payable  

  • Full Reconciliation  

However, an important report immediately accessible in Studio Designer is the Client Profit report, which allows you to see your profit and loss one project at a time. On the Studio Designer platform, simply select a client and a date to view all your income (broken out by furniture, accessories, time billing), your expenses (broken out by cost of goods, administrative expenses), and your net profit and loss. This provides designers with an in-depth look at the profitability of their projects. 

For example, if a designer completes a project and, upon viewing her Client Profit report, realizes she has lost money on fabric, she can increase her markup on future projects to try to boost profitability. From this same report, she can also identify that she is making more money in furniture than accessories and can decide to investigate which brands of furniture were most profitable so that she can source them for her next project. 

Studio Designer makes Client Profit reports possible with an easy-to-use way of classifying goods as designers add them to the system. Income is recorded on the project level and broken down into specific types (e.g., furniture, fabric, wall coverings, accessories, labor, freight). When it’s time to generate reports, there is no need to retroactively assign a classification to your items or worry that funds have been applied to the wrong client – all this information already exists in your Studio Designer software. 

ALSO READ: Tips and Tricks to Streamline Your Workflow with Custom Reports

Most QuickBooks users do not record these crucial details. Designers often overlook the breakdown of expenses and costs of goods, resulting in funds arriving as an unspecified lump sum. This means designers may know the total amount of money their businesses made, but they can’t discern how and where they made money on each project. If you want to view the equivalent of a Client Profit report in QuickBooks, there are labor-intensive, manual workarounds, making it difficult for designers to access this important information easily. Studio Designer automates this process of classifying funds, making this report instantly accessible from the platform.  

Overall: 
Studio Designer offers comprehensive financial reporting, including the exclusive Client Profit report, which provides designers with invaluable insights into project profitability by breaking down income and expenses by client, facilitating informed decision-making and boosting overall business performance. 

3. Project Worksheets to Examine Your Profitability by Room, Item, Vendor, and More 

Why it matters: 
Understanding your accounting means understanding how to run a profitable business. Advanced project-based reports can give you instant access to your performance with each client, with each item, with each vendor. With this type of advanced reporting, you gain insights that make a big impact on your business. 

Studio Designer vs. QuickBooks for interior designers: 
 
Studio Designer sets itself apart – not just from QuickBooks, but from all other accounting software – by the platform’s ability to quickly generate detailed, customizable reports for every project. Studio Designer assesses finances on…

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7 Best Playlists to Help You Concentrate at Work

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“I get so pumped up with my throwback pop hits that I end up using my stapler as a microphone and doing desk karaoke.”

“I play my favorite songs on repeat until I can't stand them anymore. I need fresh tunes, stat!”

Can you relate? If so, I've got you covered. Here are some playlists designed to help you sail through your day with just the right balance of energy and focus. Whether you’re working on your next big project or simply organizing your workspace, these curated tracks—from laid-back beats to white noise—will keep you in the zone without being too distracting. Here we go.

1. Architecture | Design | Workshop 0.1

Listen on Spotify

Great for: Creative Inspiration

This aptly named playlist is a bit like “random” mode on an elliptical machine. The tempo and mood ebb and flow, creating an ever-changing soundscape that's perfect for sparking creativity. With a mix of atmospheric electronic, jazz, funk, folk, and hip-hop influences, it keeps things interesting without letting you slip into a lull. It's ideal for those moments when you need a diverse musical backdrop to fuel your design process.

2. My Life Is a Movie

Listen on Spotify

Great for: Nostalgic Vibes

We’re all living in our own stories, right? This playlist brings that movie-scene feeling to your workspace with a blend of mellow and cheerful soft indie rock hits. Expect a mix of familiar favorites and obscure gems that will have you humming along and taking occasional work breaks. It’s perfect for when you want to feel like the protagonist in your own design journey.

3. Folk Fabrique

Listen on Spotify

Great for: Thinking Outside the Box

Folk Fabrique is a whole trip around the world. Brimming with diverse global inspirations, it’s great for when you need to think outside the box and step out of your comfort zone. If you’re stuck in a creative rut, this globally inspired music might be just what you need to get out of it. Plus, if you don’t speak the language of the song, it's less tempting to sing along and more conducive to focused work.

4. Pop Instrumental Covers

Listen on Spotify

Great for: Easygoing Flow

Sometimes you want something familiar to hum along to, but without the distraction of lyrics. This playlist offers gentle instrumental covers of popular songs, giving you the best of both worlds. It’s perfect for maintaining an easygoing flow while working on tasks that require a bit of mental engagement.

5. Lofi Beats

Listen on Spotify

Great for: Steady Focus

Lo-Fi Beats is your go-to for mellow, instrumental hip-hop tracks that create a calm and focused atmosphere. Ideal for long design sessions, it helps you stay in the zone without any lyrical distractions, making it perfect for deep work.

6. Atmospheric Focus

Listen on Spotify

Great for: Stress Relief

When work gets you too...worked up, Atmospheric Focus is here to help. This peaceful and tranquil set of tracks is perfect for taking your heart rate down and easing stress. It’s a great choice for moments when you need to calm your mind and regain your focus.

7. HyperFocus Noise

Listen on Spotify

Great for: Blocking Out Distractions

For fans of white noise, HyperFocus Noise provides just the right amount of gentle sound to fill the void and stimulate your mind. It might not be what you’d hear during a sleepy spa treatment, but rather a perfect blend of ambient noise that helps drown out background distractions and keeps you in the zone.

There you have it! Time to plug in your headphones (or turn up the speakers), hit play, and let these playlists guide you through a productive and creative workday. Happy listening!

xx, Danae