The Rise of Biophilic Design

/

With hashtags like #urbanjungle and #sustainablehome trending on social media, it's clear that many people are looking to bring a bit of nature into their lifestyles and living spaces. This desire for a connection with nature helps to explain the rise of biophilic design, a term that simply means "nature lover" design. So let’s have a look at where this concept came from and how you can incorporate it into your own designs!

Biophilic design has its roots in the concept of biophilia introduced by biologist E.O. Wilson in the 1980s. Stephen Kellert, a prominent proponent of biophilic design, expanded upon this idea by describing six elements of it.

  • Natural shapes and forms

  • Light and space

  • Natural processes and patterns

  • Environmental features

  • Plant-based relationships

  • Evolved human-nature relationships

In today's fast-paced and technology-driven world, people are seeking refuge from the stress and noise of modern life. Biophilic design offers a way to bring the tranquility and beauty of the natural world into our built environments, creating spaces that promote relaxation, creativity, and wellbeing.

In fact, recent research has shown that biophilic design can have a significant impact on people's health and productivity. For example, a study by Harvard University found that people who worked in environments with natural elements like plants and sunlight were more productive and had better overall health than those who worked in traditional office settings.

A famous example of this is the Amazon Spheres in Seattle. These three interconnected glass domes are filled with more than 40,000 plants from around the world, creating a lush and vibrant indoor rainforest. The Spheres were designed to provide Amazon employees with a unique and inspiring workspace, and they have become a popular tourist attraction as well.

And besides its wellness and productivity benefits, biophilic design can also be visually stunning. For example, Frank Lloyd Wright's Fallingwater, a house built over a waterfall in Pennsylvania, is a classic example. The house is integrated into the surrounding natural environment, with large windows that offer sweeping views of the forest and waterfall.

So, if you're looking to incorporate biophilic design into your projects, there are plenty of reasons to do so. Many interior designers would agree that it’s best not to pack so many plants into a space that it looks like a post-apocalyptic plant takeover. But you can artfully apply some principles of biophilic design. Here are a few tips:

Bring in natural light

Natural light is one of the easiest ways to connect a space to the outdoors. Consider adding skylights, large windows, or even light wells to bring in more natural light.

Use natural materials

Incorporating natural materials like wood, stone, clay, natural fibers, and plants can help create a more organic and calming environment. Consider using reclaimed wood or stone to add texture and depth to a space.

Create indoor gardens

Plants not only add visual interest to a space, but they also help purify the air. Consider adding living walls, potted plants, or even a small indoor garden to your projects. Be mindful of clients’ allergies and plants that are toxic to pets, including aloe vera plants, sago palms, and rubber plants.

Consider the views

When designing a space, think about the views that will be visible from inside. If there are trees, mountains, or other natural elements outside, try to frame them in a way that creates a connection between the indoors and outdoors.

Keep it simple

Biophilic design is all about simplicity and creating a connection with nature. Don't overcomplicate your designs with too many competing elements. Instead, focus on creating a calming and natural environment that invites people to relax and connect with the space.

Biophilic design is a trend that is here to stay. By incorporating natural elements into your designs, you can create spaces that are not only beautiful but also beneficial to people's health and wellbeing. So, experiment with natural materials, indoor gardens, and simple design elements. Your clients will thank you!

xx, Danae

Enrollment for the Interior Design Standard opens today!

Now is the time to take action and invest in yourself. It's time to level up and catapult your business forward - the ROI will be immeasurable. Enrollment for the Interior Design Standard closes on April 5th, 2023. Sign up today.

Shop The Look: Spring Fashion!

/

Spring into the upcoming season with style!

It's our Shop the Look: Spring Fashion Edition! We've collected some of our favorite items, like stylish dresses, skirts, shoes, totes, and more!

9 Ways to Make Your Interior Design Portfolio Shine

/

As an interior designer, your portfolio is your most valuable marketing tool. It showcases your skills, creativity, and professionalism to potential clients and collaborators. But merely having a portfolio is not enough. You need to make it shine and speak for itself. Here are nine ways to achieve that:

1. Curate your projects carefully. You don't have to include everything you have done in your portfolio. Choose the projects that best represent your style, strengths, and diversity. Ideally, you should have at least five to ten projects with photos that tell a story and show the process and outcome of your design. Make sure that your portfolio reflects your target audience and niche.

2. Invest in quality photography. Your portfolio is only as good as your photos. Therefore, it's best to hire a professional photographer or otherwise learn how to take good photos yourself. Make sure that your photos are well-lit, well-composed, and in focus. Avoid using filters, heavy editing, or low-resolution images. You want your photos to be realistic, accurate, and appealing.

3. Use a clean layout. Your portfolio should be visually pleasing and easy to navigate. Use a layout that accentuates your photos and lets them breathe. Avoid clutter, too many fonts, different colors, or graphics. Use plenty of white space, grids, or templates to organize your projects. Adobe Illustrator and Canva are great tools and offer templates, or you can purchase one on Etsy. Make sure that your portfolio is mobile-friendly, accessible, and optimized for SEO.

4. Create in multiple formats. To ensure that your work reaches a wider audience, it's a good idea to have your portfolio available in various formats. While your website and social media profiles can serve as a digital portfolio, consider expanding your options with formats such as a printable PDF. Another alternative is creating a corporate video that provides a glimpse of your team and some of your notable projects. For those with an extensive collection of projects, a bookazine may also be a great way to showcase your work in a tactile and visually appealing format.

5. Use a consistent brand identity. It's crucial to have a consistent appearance across all of your marketing materials, including your portfolio, website, and social media profiles. This includes using the same text fonts throughout to maintain a cohesive look and feel. By having a strong brand identity kit, you create a sense of professionalism and reliability. Consult a graphic designer for help putting together an attractive and complete kit.

6. Tell a story with your projects. Your portfolio should not be just a collection of photos. It should tell a story about your design process, inspiration, challenges, and solutions. Use captions, headings, or descriptions to provide context and insights into your projects. Share your design philosophy, values, and goals. Show your potential clients why you are different and why they should hire you. Just keep in mind that the photos are the main attraction, so the text should take up minimal space.

7. Show your versatility and range. Your portfolio should include projects that demonstrate your ability to work with different styles, spaces, budgets, and clients. Show your creativity, innovation, and problem-solving skills. Highlight your strengths and unique selling points. Be proud of your accomplishments and don't be afraid to show them off.

8. Only use your own photos. If you don't have many completed project photos yet, you can still showcase your skills, creativity, and vision by creating concept designs, mood boards, or sketches of your dream projects. 3D renders can also be an excellent substitute until you have more photos. Collaborating with other designers, photographers, or artists to create joint projects or mock-ups is another option to demonstrate your abilities. That being said, many interior designers like to share other designers’ work on social media as another way of showing what inspires them, but always giving due credit.

9. Include your contact information and a call to action. Your portfolio should also be a marketing tool that encourages potential clients to contact you. Therefore, make sure that your portfolio includes your contact information, such as your email, phone number, website, or social media. Make it easy for clients to reach you and learn more about your services. Also, include a call to action, such as "Schedule a consultation," "Get a quote," or "Learn more." Encourage your viewers to take action and engage with you.

Your portfolio is a representation of your design business and should reflect your brand, style, and professionalism. It is, in essence, your virtual showroom, and should capture the attention of potential clients and collaborators, making them excited to work with you. So, dedicate the time, effort, and resources that it takes to make your portfolio shine.

xx, Danae

Mix Up Your Morning Coffee Routine

/

Is coffee fueling your mornings, or even your entire day? While there's no denying that a cup of coffee can be a great way to start your day, there are reasons to switch things up. Whether you want to cut back on your caffeine intake or simply try something different, there are plenty of appealing alternatives, each with unique flavors and health benefits, that could become a new staple in your morning ritual.

Green Tea

Green tea is a popular alternative to coffee, with its distinct flavor profile and health benefits. It is rich in antioxidants and has a calming effect (but won't put you back to sleep).

Matcha

Matcha is a type of green tea that has recently surged in popularity, rich in antioxidants and with a unique, earthy flavor. It is often served as a latte, making it a great alternative to coffee for those who enjoy a creamy, frothy beverage.

Black Tea

Black tea comes in many varieties, including those that taste like cappuccino, such as Teeccino. It has a bold flavor and less caffeine than coffee, making it an ideal option for those looking for a change of pace. 

Kombucha

Kombucha is a fermented tea that has a tangy, slightly sweet flavor, often available in different flavors. It's packed with probiotics, so it’s an excellent choice for those looking to boost their gut health.

Chicory Coffee

Chicory coffee is made from the root of the chicory plant and has a rich, nutty flavor that can satisfy your coffee craving without the caffeine. Plus, it comes in instant powder form, making it quick and convenient.

Golden Milk

Golden milk has a warm, spicy flavor and is made with turmeric, which has anti-inflammatory properties, along with other spices. It's perfect if you want to enjoy a comforting, healthy morning drink.

Lemon Water

Lemon water is a simple, refreshing alternative to coffee. It's hydrating, high in Vitamin C, and can help to flush out toxins from your body.

Yerba Mate

Yerba mate is a traditional South American drink that's high in caffeine and has a grassy, slightly bitter flavor. Give it a chance, and it just might be your new favorite morning drink that provides a boost of energy.

Mushroom Coffee

If you must have your coffee but still want to try another variety, mushroom coffee is made with powdered mushrooms (without actually tasting like mushrooms) and is said to have a number of health benefits, including improved focus and energy.

One last word: whatever alternative you choose, the most important thing is to find a morning drink that makes you feel good. Pay attention to how your body and energy feel after trying different morning drinks, and be sure to savor a moment of leisure with your sips. So experiment with something new and see what it can bring to your day!

xx, Danae

Shop the Look: Spring Décor

/

The dreariness of winter can be such a bore; it's truly the change of spring that I adore.

Celebrate in style this Spring season with NEW decor!
Check out our fresh decor collection of seasonal must-haves on our latest Shop The Look board!

Shop The Look: The Best Clothing + Items for Easy Vacation Traveling

/

With spring vacations on everyone's mind, let's go shopping for The Best Clothing and Items for Easy Vacation Traveling! We have curated some of our favorites, from bags to hats; we've got you covered!

A Sun-Filled Sojourn: Discover Australia's Lizard Island

/

Secluded within a national park and renown for abundant Australian flora and fauna, Lizard Island beckons both adventurers and leisure-seekers. A prime location on the Great Barrier Reef grants easy access to one of the world’s most coveted natural wonders, while ample amenities and services ensure indelible experiences. Explore the natural beauty or opt to lounge at the pool, beach, spa, or private chartered yacht for a truly unforgettable getaway.

Stay: While a variety of suites and rooms are offered, ultimate luxury is found at The House at Lizard. This modern three-bedroom villa features wellness amenities including outdoor baths, a private swimming pool, adjoining yoga deck, and a rooftop hot tub along with spacious bedrooms and floor-to-ceiling island views from every turn.

Staying at The House has its privileges, like the intuitive service of a Private Host who will curate your dream itinerary and attend to your every request, and a private chef and sommelier on-hand for all meals. Other notable inclusions are access to two private beaches, unlimited use of “Mojo” (a twin outboard Searanger boat), naturalist-led tours, chauffeured transfers to the resort and airport, and more.

Savor: Your all-inclusive stay includes gourmet meals, unlimited non-alcoholic beverages, wine, beer, and spirits, and an in-room mini bar. Multiple dining options are available from elevated to casual. Take in ocean views and a daily rotating menu at Salt Water, which serves up modern Australian fare infused with Asian flavors — all crafted with local produce and fresh seafood. For intimate, exclusive dining, reserve the Degustation Dining experience — available for only two couples per evening. Meet with your chef prior to dinner to discuss your seven-course meal and matching wine selection. Minimal service interruptions ensure ultimate privacy.

See & Do: The Great Barrier Reef is the world’s largest living coral reef system and the seventh Wonder of the World. Snorkel, scuba dive, or swim with schools of colorful fish and other ocean life among a rainbow of coral. Snorkeling gear is available for the duration of your stay, along with a selection of dive charters and scuba classes. For those who prefer to stay dryer, rent a sea kayak, which offers a window into the underwater world from above the waterline.

Getting There: Scheduled twice daily, take a scenic 60-minute flight between Cairns and Lizard Island — with aerial views of the Great Barrier Reef, the flight is a highlight of the journey.

For more information on this trip please feel free to contact Staci Spittler with Travelstix at staci@travelstix.com. More on Staci here - Signature Travel Network.

xx, Danae

What's New Industry Partners!

/

I am always trying to find products and services in addition to what we offer at Elite Design Assistants in the interior design industry that would greatly benefit all designers. Below is a list of some great products and services that many of our clients use. I am an affiliate for most of them so I do get a commission if you purchase from my link.

NEW! The Key – Fee Calculator

The Key is a FEE CALCULATOR from interior designer business coach Nancy Ganzekaufer. Whether you work on e-design, décor only, new builds, remodels or full-service, The KEY does the math for you!  

  • Enter Your Desired Hourly Rate

  • Estimate Hours Per Room

  • Estimate Sales Tax on Services and/or Goods

  • Estimate Furniture / Décor Investment

OPENING SOON! The Standard

Grow your firm into a thriving luxury design business while giving yourself more freedom, creativity and joy. The Standard is a course that walks you through streamling and organizing your process, attracting your idea high-end luxury clients and provides you all the templates and information you need to start landing luxury clients NOW!

Metrique Solutions – The Ultimate Money Dashboard

This is perfect for scaling your service-based business, especially if you aren’t a ‘money person’. This platform integrates with your most-loved financial tools and puts all your money data in one easy-to-understand dashboard.

The Designer’s Collaborative – Buying Group

I’m always asked about buying groups/clubs and this is one I recommend! Many of my clients use The Designer’s Collaborative and I’ve always heard great things! Tell them Danae sent you. 😊

SideDoor

SideDoor is a behind-the-scenes service for independent interior designers, e-designers, stagers, and home influencers. They built proprietary tools that allow you to share your favorite products directly with clients and to make your website and social media pages shoppable. As of the time I wrote this (2/7/23) there are over 4,000 users, 150 vendors and the average commission is 30%. Create your own online shop using SideDoor and make some passive income!

If there are other products and services you are searching for, please let me know! We love researching the industry to find the best recommendations to make interior designers lives easier and more joyful!

xx, Danae

The KEY™: The Designer’s Ultimate Pricing Tool

/

One of my favorite things is to keep interior designers abreast of what’s NEW in the industry and I found you a new FEE CALCULATOR. Check this out!

Attention: Interior Designers

Ready to maximize your profitability?

Then you need The KEY™!

The KEY™: The Designer’s Ultimate Pricing Tool was developed by well-known Business Coach, Certified Body Language Trainer, and best-selling author, Nancy Ganzekaufer.

Proven successful by 100's of designers, I want YOU to reap the benefits of this easy-to-use pricing tool!

This is the ONLY pricing product you need to realize your highest profit margins. The KEY™ lets you quickly and accurately calculate pricing estimates for your clients...

>> NO MATTER WHICH TYPE OF DESIGN SERVICES YOU OFFER! <<

Yes, you read that right. And it gets better!

The KEY™ includes a step-by-step video training that explains how to use the Pricing Tool, reducing your learning curve to almost zero. That means as soon as you grab your copy, you can benefit from it IMMEDIATELY!

The KEY™ also includes these essential bonus resources:

✔️ Project Scope Planner

Helps you think through every aspect of your project so you include each and every detail

✔️ Good, Better, Best Guide

A pricing guide to help you set expectations for your clients on the appropriate investment amounts (aka budgets) for each room

✔️ Client Proposal Templates

Four (4) fully customizable Canva Proposal Templates that align perfectly with The KEY™: The Designer’s Ultimate Pricing Tool. Go from potential to paying client seamlessly!

Grab your copy of The KEY™ today to start maximizing your profits. Click below to learn more!

The Interior Design Standard: Open Enrollment Coming Soon!

/

Open enrollment is coming up for the program that can help you break into the luxury market of interior design; it’s called The Interior Design Standard!

As you know, I’m here to share with you the helpful tips, tricks, and information I learn in the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. Once again, I want to share with you a business program I came across that’s goal is to improve the interior design industry one design firm at a time.

The Interior Design Standard, created by East Coast interior designer Sandra Funk (House of Funk), is making a huge impact on a number of interior designers’ businesses across the country.

Why is this program making such an impact? Because the Interior Design Standard is House of Funk’s business structure. That’s right! The program includes a variety of modules with templates, processes, tools, and tech for designers to implement the structure into their own businesses. Within each module are videos explaining the ‘why’ behind Funk’s processes, with her personal experiences and lessons learned weaved in.  

The program is delivered in a friendly digital format. Designers receive lifetime access, live virtual community events and access to the ultimate design community: the Standard Inner Circle. “Our mantra is ‘Rise, Designers, Rise’. By helping one designer at a time, we hope to see the entire design industry improve,” says Funk.

I want to tell you a little bit more about the designers that the Standard will benefit the most.

  • They've been in business for at least two years

  • They have at least two team members

  • Interior design is their calling - they've got the design stuff locked down

  • They're ready to level up and break into the luxury design market

  • They desire to have more confidence, joy, creativity, freedom... and profit

Of course, the Standard is not exclusive to designers that check every box, but their data and testimonials have shown that this is who has fantastic results with the Standard. 

This program is perfect for any designer who needs organized processes, wants to learn more about how a thriving and successful design practice does it and wants to bring the joy and passion back into their business.

They give you digestible video explanations accompanied by Sandra’s process, broken down into step-by-step tasks for you to download and customize for your business. Here are a few of the highlights:

  • Interior Design Services Agreement

  • 20+ Client email templates

  • Trade Agreement

  • HR Docs galore (job listings, roles and responsibilities, employee agreements with office policies, onboarding processes and more) 

  • Full-Service Asana template (100+ tasks of our detailed full service and build/renovate process)

  • Potential Client Asana template (detailed tasks outlining and digging into this process from initial outreach to onboarding)

  • And tons of bonuses that will knock your socks off!

Plus, anyone who signs up using my link below will get our Passive & Multiple Income Streams for Interior Designers e-Book for FREE*!

Enrollment only happens twice per year and the next enrollment period is March 29 - April 5, 2023. If you are interested, you can reserve a spot now by clicking this link: https://interiordesignstandard.com/danae

*The FREE e-Book will be sent via email 60 days after payment has been made in full for The Interior Design Standard.

As always, please feel free to reach out if you have questions!

I hope you have a wonderful day!

xx, Danae

Design Your Life: Expanding Your Skills & Horizons

/

As a designer, you've probably spent countless hours perfecting your craft. But let's face it, sometimes the daily grind can get a little monotonous. Adding some variety to your life can not only make you a more well-rounded person and make life more stimulating for you, but it can also lead to new creative inspiration and new opportunities in your professional life. Here are some ways to broaden your skills and horizons.

Learning a New Language

Learning a new language can be a lot of fun and one of the most gratifying things you can do. Not only will it allow you to communicate with a wider range of people, but it will also open doors to understanding different cultures, helping you to have a more comprehensive view of the world. 

Technology

Another way to expand your skill set could be learning new software or technology. As we live in the digital age, keeping up with the latest technologies gives you an added advantage. Delving into topics such as artificial intelligence or virtual and augmented reality can surprise you and even potentially complement your work.

Journaling

Keeping a journal is an opportunity to reflect on your thoughts, feelings, and experiences, and can help you to gain a deeper understanding of yourself and your motivations. It also serves to highlight which things in your life are working for you and where you’d like to evolve.

Playing a Musical Instrument

Make your own music. Playing an instrument can be a great way to wind down and help you improve your concentration. Plus, learning to play an instrument can give you an appreciation for the art of composition and arranging. And who knows, you may discover a hidden talent.

Urban Exploration

You might be surprised what you find if you play tourist in your town. Urban exploration can expose you to different architectural styles and designs, abandoned buildings, and other interesting and unique spaces.

Cooking Classes

Taking classes or dedicating regular time to more special or creative recipes can be very therapeutic and help you relax, as well as produce delicious and healthy meals. It’s one way to elevate the mundane. Learning about different ingredients and techniques, not to mention cultures, is a whole world to discover.

Volunteering

Volunteering in your community is a great way to give back to society. It can also offer you new perspectives and inspiration that you might not otherwise have encountered. It helps you develop a more empathetic and understanding view of people, which can be beneficial for both your personal and professional life.

Gardening

Watching the plants you’ve nurtured grow is extremely satisfying, and it can be a refreshing change of pace from working primarily indoors. Experiment with different plants, flowers, and landscaping techniques to create cohesive and visually appealing outdoor areas.

Yoga

It’s not just a fad. Yoga can help you to improve your physical health and to reduce stress and tension in your body. The fluid movements in yoga are especially great for aligning your body and mind after hours sitting in front of the computer screen.

Photography

Photography is a great hobby for many reasons. It's flexible, mobile and learning more about photography can help interior designers visually document and showcase their work, as well as develop a keener eye for composition, lighting and color.

Picking up a new activity (or bringing back one you’ve abandoned) can be an excellent way to stay inspired and motivated – and maybe make some new friends. So, go ahead and design your life to be as beautiful and enjoyable as you can imagine.

xx, Danae

Interior Design Business Check-up: 7 Ways to Boost Your Success

/

As an interior designer, it can be easy to get caught up in the day-to-day tasks and lose sight of the big picture. Conducting a business checkup from time to time can help you identify areas that need improvement, stay efficient and relevant, and make an enormous difference in your short-term and long-term growth. It’s a good idea to analyze various aspects of your business monthly or quarterly, and then do a more comprehensive checkup on a yearly basis. You should also revisit these points whenever your business is going through a significant change, such as a new product or service launch.

Here are seven areas to focus on during your checkup:

Technology

Take a look at all of the technology you are currently using in your business. Are there any tools or software that you could update or replace with more efficient options? For example, switching to a cloud-based project management system meant for interior designers could save time by reducing redundant work, as well as improve collaboration with team members. Apps like Canvas can save you time on site surveying.

Stay Current

One of the things interior designers often enjoy the most, yet sometimes don’t seem to have (or make) much time for, is to check out other designers’ work and new vendors or items. Keeping an eye on the latest design trends, materials, and technologies can help you offer fresh, innovative solutions to your clients. Additionally, staying current with industry trends can also help you anticipate changes in the market and adapt to new demands from clients.

Streamline

One important aspect of streamlining internal business processes is to review and organize your design resources. This includes your 2D and 3D block and model libraries, templates, and other design assets. Having a well-organized system with a standardized file naming convention can save time and improve efficiency in the design process. You can also look into automating certain repetitive tasks such as sending invoices.

Accountability

Review the roles and responsibilities of anyone else on your team. Are they clear and well-defined? Are there areas where team members are struggling or not meeting expectations? Identifying and addressing these issues can lead to a more productive and successful team. Encouraging open communication with regular team meetings and a culture of feedback is also vital.

Expense Reduction

Review your business expenses to see if there are any non-essential costs that can be cut. For example, are there memberships or subscriptions that you no longer need? Is there room for negotiating better rates with any of your vendors? Can video calls replace some of your face-to-face meetings, thus reducing travel time and costs?

New Income Streams

Consider adding a new service to your business to increase revenue. For example, many interior designers are now offering e-design services, which allow clients to work with a designer remotely. Otherwise, consider offering a specialized service such as space planning, color consulting, or even outdoor design. Look into what other new revenue streams fit with your passions and your company. You may even set up a lucrative passive income stream, which doesn’t add to your ongoing workload.

More Projects

One way to boost success is to increase the number of profitable projects you take on at once. If you feel you’ve already reached your capacity, this can be done by outsourcing certain tasks that are lower-paying, time-consuming, or not your area of expertise. You can hire a virtual design assistant, whether periodically or on a regular basis, to take some of those responsibilities off your plate. And finding ways to market your services more effectively, such as through social media or networking events, will help you win over more clients.

By gathering these insights, you can identify key areas of strength and areas that need improvement. Stay open to feedback from your team and your clients to help inform your decisions. Remember, even small changes can make a big difference in the long run.

xx, Danae

9 Pro Tips for Effective Emails With Your Clients

/

Interior design is all about creating beautiful, functional spaces that reflect the personalities and lifestyles of the people who use them. As an interior designer, you are the creative force behind these spaces, and you need to be able to communicate effectively with your clients in order to bring their vision to life. One of the most important tools for communication in the design industry is email, and there are a few key tips that can help you write effective emails with your clients.

1. Get it in writing. Email is the best method of communication for discussing the terms of revisions, refunds or anything else you want to have a clear record of, both for easy future reference and to protect your company if ever necessary.

2. Be clear and concise. When you're communicating with your clients, you want to make sure that your message is clear and easy to understand. Avoid using jargon or technical terms that your clients may not be familiar with, and keep your emails as short and to-the-point as possible. Also consider using bullet points or numbers if there are several points that need attention.

3. Use a professional tone. As your clients are paying you for your expertise, make sure that your emails reflect this by using a formal, professional tone, while still friendly. Avoid slang or too-casual language, and be sure to proofread your emails before you send them.

4. Provide visual references. Visuals can be a great way to communicate with your clients. Whenever possible, include images or drawings in your emails so that your clients can get a better sense of what you're proposing. This will also make it easier for them to give you feedback.

5. Be responsive. When your clients email you, they want a timely response. Make sure to reply to your clients' emails as soon as possible, and let them know if you're going to be out of the office or unavailable for an extended period of time. This also sets the tone for clients to be more prompt about responding to you.

6. Be organized. Keep track of all the different emails you're sending and receiving, and make sure that you're addressing all of your clients' concerns. Use clear subject lines and add to the appropriate email threads as a means of sorting topics. You can also use email tags to help filter your conversations.

7. Follow up. If you've sent an email and haven't received a response, don't be afraid to follow up. A polite reminder can help ensure that your clients are keeping up with their end of the conversation.

8. Use a signature. A professional signature with your name, title, and contact information will give your emails a polished look and make it easy for your clients to get in touch with you.

9. Be flexible. Remember that every client is different, and you'll need to adjust your communication style to suit their needs. Be open to feedback and be willing to make changes to your emails if your clients suggest them.

Effective communication is crucial to the success of any interior design project, so it’s worth spending time crafting well-written emails. By following these tips, you'll ensure that your email conversations flow as smoothly as possible and ultimately facilitate better client relationships and more successful projects.

For even more help with client emails, check out this Mastering Client Emails Business Toolkit + Mini Guide!

Discover why email communication remains the preferred method in the industry and understand the importance of crafting each message precisely to foster strong client relationships.

We cover everything you need to know about emailing, including:

  • Tailoring Communication to Client Types

  • Anatomy of an Effective Email

  • Email Tone and Style

  • Common Mistakes to Avoid

  • Establishing and Nurturing Client Relationships

  • Simple Proofreading Practices

  • Mastering Inbox Management

  • Utilizing Effective Email Templates

  • Action Checklist

Streamline your client communication, improve your organization, and establish better email systems with this must-have toolkit. Whether you're a seasoned designer or just starting out, Mastering Client Emails provides the solutions you've been looking for to enhance your professional interactions and boost your productivity.

Mastering Client Emails: A Business Toolkit + Mini Guide for Interior Designers
Mastering Client Emails: A Business Toolkit + Mini Guide for Interior Designers
$25.00

Happy Emailing!

xxx, Danae

Bright Accent Pieces to Wash Away the Winter Blues!

/

It's time to brighten up your home and wash away your winter blues! We have compiled the best and brightest home decor accent pieces to change dreary to dreamy.

Using Scent & Fragrances in Interior Design

/

The use of fragrances in interior design is an underrated tool with the ability to influence our emotions, memories and overall mood in a way that visual elements cannot. They also impact how our brains interpret the elements we can see. By carefully selecting fragrances and incorporating them into a space, we can create a specific ambiance and enhance the overall experience of a room. And as interior designers, much of the information you will have already gathered about the personality of the clients and the mood of the space will guide you.

There are numerous forms of fragrances that can be used in interior design. Some of the most popular are candles, diffusers and room sprays, but there are also HVAC scenting systems that diffuse fragrance throughout a home or business. Scents can tell a unique story, and companies like Aroma360 create custom fragrances for both residential and corporate use.

An important rule to keep in mind is to keep fragrances subtle so that they are not overwhelming. This is especially important in places like an office, where not everyone has the same preferences, and harsh synthetic fragrances can even trigger allergies.

Another point to consider is longevity: how long the fragrance will last. Some fragrances are longer lasting than others, so you may choose a lighter base fragrance for a reed diffuser and reserve stronger fragrances for more controlled release formats, such as candles, which will be used occasionally.

When choosing scents for specific rooms or spaces, it’s essential to think about the desired ambiance and the activities that will take place there. Here are some examples:

Bedroom: calming scents such as lavender, chamomile, or jasmine can help to promote relaxation and restful sleep. Another option is a peaceful ylang ylang scent.

Living room: a warm, inviting scent such as vanilla or a cozy, woodsy scent like pine can create a welcoming atmosphere.

Kitchen: invigorating scents such as citrus, ginger or mint can energize the space and stimulate the senses.

Bathroom: refreshing scents such as sandalwood or peppermint can help to create a spa-like atmosphere. You could even add a eucalyptus branch in the shower area as a natural and decorative element.

Office: scents that promote focus and concentration, such as peppermint or rosemary, can be helpful for boosting productivity. Other options include an uplifting lemongrass or a refreshing tea tree scent.

Outdoor space: fresh, natural scents such as pine or cedar can help to create a cohesive and inviting atmosphere.

If you are thinking of incorporating scents into an interior design project, sit down with your client to find out what they like. This is a very personal preference, as much as the style of their home, so it's important to involve them in the selection or creation process. Use your own sensibilities to help narrow the options down to one or a limited collection of fragrances that will complement each other in the home.

Scent can make a real difference in how your clients feel when they step into their new space for the first time, as well as how they feel when they walk in the door at the end of each day after that.

xx, Danae

It's Reading Time: 10 Books Interior Designers Will Love!

/

Sometimes you just need a break from staring at the screen and to put your feet up with a good book. We’ve rounded up a selection of some favorite coffee table books, which can serve as inspiration, decoration, and conversation starters, plus a few dreamy novels if you want to get away for a little while.

100 Interiors Around the World

How could we not start with an interior design book? This compact coffee table book is a carousel of stunning snapshots from different countries and stylistic influences, from minimalist to eclectic and Brazil to Indonesia. It's a great way to get out of your bubble and admire the work of other designers.

Wild Interiors by Hilton Carter

Hilton Carter is an author and plant enthusiast who shares his personal plant journey and his top ten favorite house plants, and also profiles the beautiful homes and plant collections of 12 other plant enthusiasts around the world. He provides tips on how to decorate with plants in different types of spaces and offers advice on plant care.

Wonderland by Annie Leibovitz

An absolute legend in the photography industry, Annie Leibovitz shares striking moments in fashion spanning five decades in her coffee table book, Wonderland. It includes her most famous photographs featuring celebrities and style, as well as otherwise unpublished gems that can only be found within its pages.

Eat Drink Nap

Soho House is a chain of exclusive hotels, restaurants and clubs that has developed a reputation for its approach to hosting events and making guests feel at home. The company has compiled this book featuring insights and advice from its experts on how to recreate the Soho House experience in one's own home, including tips on design, lighting, cooking, and cocktail mixing.

Breakfast: The Cookbook by Emily Elyse Miller

This book is one of Phaidon’s many gorgeous cookbooks and is a compilation of hundreds of easy-to-follow recipes for breakfast dishes from around the world, including notes on the cultural background and culinary characteristics of each dish. Breakfast includes recipes for a variety of sweet and savory dishes, including Egyptian Ful Medames, Mexican Chilaquiles, Chinese Pineapple Buns, American Scones, and Scottish Morning Rolls, among others.

Gold: The Impossible Collection (Special Edition) by Bérénice Geoffroy-Schneiter

If you’re looking to splurge, this premium Assouline book (which comes with complimentary white gloves) presents 100 examples of gold's use in art and artifacts, ranging from ancient civilizations to modern creations, and is packaged in a luxurious gold-covered case.

Remote Experiences by David De Vleeschauwer

A new gem courtesy of Taschen, Remote Experiences is a book that takes readers on a journey to 12 of the world's most isolated destinations, from a hidden kingdom in the Himalayas to the plains of Botswana. Photographer David De Vleeschauwer and writer Debbie Pappyn offer a tour of the people and places that remain untouched by modernity, from the North Pole to Antarctica.

Before the Coffee Gets Cold by Toshikazu Kawaguchi

A cozy yet thought-provoking novel about a Tokyo back-alley cafe that has something very unexpected on the menu: time travel. Customers come hoping to get the most out of their visit - confronting and meeting people they didn’t have the chance to - but the experience doesn't come without certain rules and risks. And they must get back to the present before their coffee gets cold.

Transit by Rachel Cusk

In Transit, the second book in Rachel Cusk's Outline trilogy, Faye, a writer, embarks on a challenging flat renovation after divorcing her husband. As she works on the project, Faye observes her neighbor's seemingly perfect family and deals with difficult neighbors. The renovation becomes a symbol for Faye's own struggles to rebuild her life.

Summer Crossing by Truman Capote

This younger, less polished novel by the author of Breakfast at Tiffany’s features Grady, a 17-year-old who belongs to 1945 New York's high society. She manages to escape from family plans and stay alone in her family's Central Park apartment. This apartment is an accomplice to the chaos of teenage passion over the summer while Grady's parents are distracted.

 
 

Happy Reading!

xx, Danae

 

SideDoor: Transform Your Design Business

/

A Sourcing Tool That Makes Life Easier!

Monetizing an interior design business with products is a conversation that is ever evolving in the design industry. Between vendor accounts, affiliate links, buyer clubs and sales tools, at times it can be hard to decide what’s best for you and your business. Using a variety of these options can be very beneficial to your business and today, I’m going to share more information about one sales tool I came across that has become a real game-changer for many independent interior designers.

SideDoor is a sales tool and platform where interior designers can curate shoppable collections of products from their favorite vendors to share with their clients and/or social media followers. This tool gives you the option to create collections and invoices specifically for your clients AND it allows you to create collections in your style and brand to share on your website and social media platforms.

With over 150 popular vendors and average commissions of 30% this sales tool allows you to monetize your business in a much simpler way. There are over 4,000 creative professionals that use the tool everyday to simplify and monetize their business in all states.

So how does this work? Follow the steps below.

1. Request Access – you can go to www.onsidedoor.com and request to be a part of the program. SideDoor will review your request to see if you’ll be a good fit. Once you are accepted, you will get in on the early access program, which is currently FREE.

2. Curate Collections – After you are accepted, you can start creating collections using products from a vast array of vendors at vendor direct designer net pricing. You can share these collections in client proposals or directly online with your followers.

3. Share – Once your collections are curated you’ll be able to embed shoppable links on your website, blog and other social media platforms.

4. Earn Commission – When your clients or followers purchase products from you, you earn the spread between designer net and retail. SideDoor takes care of the rest.

5. Sit Back – Once your client makes a purchase, SideDoor will fulfill the order, get it to your client and deposit your earned commission.

If you are interested in learning more, you can visit the SideDoor website at www.onsidedoor.com to check out their current vendors, frequently asked questions and apply for access. You can also book a consultation with them to get more information.

SideDoor is a simple and easy to use tool but we know you are busy and actively growing your business. Whether you are currently using SideDoor or you decide to sign up now, we are here to help. There are several VDAs on my team who are able to help you manage your SideDoor account to make sure you are using the tool to its full potential.

As always, feel free to reply to this email with questions.

Have a wonderful day!

XX, Danae