The Art of Floral Design

Lately, I’ve been very interested in floral design and was rather surprised and how much goes into it. It’s not just about picking flowers and arranging them or buying flowers and arranging them. There is a real art to it and here are some things to consider if you are going to start creating your own arrangements.

Did you realize there are several principles to floral design? The primary principles are Proportion, Balance, Dominance, Rhythm, Contrast, and Unity. The secondary principles of Design are Scale, Focal Area/Focal Point, Repetition, Accent, Depth, Transition, Variation, Opposition, and Tension.

Here are some simple steps to begin your journey in designing your own arrangements.

Style

What type of style do you like in your floral arrangements? Do your arrangements need to be perfect and bunched tightly or loose and whimsical? Do you like a variety of sizes and lengths? Once you decide what type of arrangements you like best you can choose your colors and materials.

Colors

What are your favorite colors? Are you going to go with a monochromatic arrangement full of various shades of one color of one flower such as roses in pink or dahlias in reds? Or shades of one color in a variety of flowers? Or how about a variety of colors of one flower or a variety of colors of a variety of flowers? Whatever you chose, it can look amazing. It’s all based on what you like.

Materials

Depending on the style and colors you’ll want to choose your materials. Most arrangements, unless you are doing something very simple with one kind of flower, include large blooms, medium blooms, delicate blooms, and greenery.

Vases

What do you want your flower arrangement in? Do you have traditional vases or perhaps you have a watering can, mason jar, or pitcher. Whatever you chose make sure it’s the appropriate size for your arrangement.

Depending on your arrangement you can use floral tape or a floral frog to keep your flowers in place in the and now you can start to create!

How to Arrange Flowers: Step-by-Step

Step 1: Gather your materials.

  • Scissors — You’ll need scissors to trim the stems. Gardening shears also work well.

  • Vase — Choose your favorite vase in which to display the flowers.

  • Plant food — Pre-made bouquets usually come with packets of plant food. Your local gardening shop will also carry varieties of plant food.

  • Water — Water will keep the flowers alive!

  • Flowers of choice — You’ll need greenery, primary flowers, and secondary flowers for the arrangement.

Step 2: Remove any extra leaves to create clean stems.

  • It’s okay to leave some foliage, but remember that you’ll also have greenery to fill in any extra space.

Step 3: Measure the flowers against your vase of choice and cut them to size.

  • Be sure to cut the stems at a diagonal. This will let the flowers soak up more water and help them stay alive longer.

Step 4: Fill your vase half full with water.

  • You’ll want to change the water every three days. If you use less water in the vase, you should change the water more often.

Step 5: Pour the plant food into the vase.

  • It should naturally mix in, but if it sinks to the bottom, stir it until it’s dissolved.

Step 6: Start by crisscrossing your foliage to create a base.

  • Forming this lattice pattern will create a sturdy base for your other flowers.

Step 7: Add in your focal flowers, making sure they are spread out.

  • The focal flowers are the ones you want to highlight. They may be the most colorful, the biggest, or just your favorites.

Step 8: Add in any of your secondary flowers.

  • Secondary flowers tend to be smaller and will round out the flower arrangement.

Step 9: Rearrange or fill in as needed.

  • Remove any petals that are wilted and adjust the foliage so that it fills in any empty spaces.

Thank you to FTD by Design - https://www.ftd.com/blog/design/how-to-arrange-flowers

Stay tuned for a future blog post on cut flower gardens!

We also have some really cute items in our shop that are flower-inspired, check them out!!

XX, Danae

Finding Great Artwork as an Interior Designer: Introducing Angela Cameron

It can be hard to find original artwork that not only works with your design but is unique, fits the room or space, and can move your client. That’s why we want to share a great artwork resource we encountered; her name is Angela Cameron.

For over 15 years, Angela Cameron has worked with commercial and residential interior designers who want unique art not offered anywhere else. Her work is showcased in hotels brands, boutique hotels, corporate collections, and luxury homes worldwide.

The Angela Cameron Art Brand is synonymous with distinction and exclusivity. Artwork is created and curated for its poetic, meaningful aesthetic that makes a statement.

“I started this company seeing a need for Interior Designers to have unique, upscale art options for their projects. My work quickly gained the attention of hotel designers, and thus the story begins. I create beautiful art that I know makes a statement; that resonates with you. My mission is for everyone to have distinctive, authentic art in their space.”

THE BENEFITS

  • An exclusive art portfolio only offered by Angela Cameron

  • Each piece is offered in many sizes, including large scale sizes

  • Handcrafted, framed art and superb quality prints

  • Curated selections - Ocean Art, Forests, Abstracts

  • Made to order in 5-7 business days + ship time

  • Ships FREE from Portland, Oregon / Florida

  • New artwork is added every few weeks

HOW TO ORDER

  • Visit www.angelacameron.com to view art collections

  • Easy online ordering - Select framed art or print only

  • Artwork made to order in 5-7 business days

  • Professionally packaged to arrive in perfect condition

  • Use our trade discount DESIGNER25 at checkout to receive a 25% discount when you order

  • Contact angela@angelacameron.com

What is StyleRow? An Overview for Designers

StyleRow is a trade-only sourcing and project management platform founded by award-winning designer Erinn Valencich, which she runs with her Beverly Hills-based team. With over 16 years of industry experience, including her own design firm, Erinn conceived StyleRow as a solution to save designers valuable time. With all the functions of numerous apps and programs on a single user-friendly platform, processes and communication are streamlined and much more time is left to actually design.

FROM INSPIRATION TO PRESENTATION

Unlike many other project management tools, StyleRow assists you from the earliest stages of gathering inspiration for your project. It hosts a lively marketplace that connects designers with high-end brands and showrooms and allows you to make direct inquiries to reps, such as customization or quotes. It has all the browsing ease of Pinterest, but you can source back all of the items and save them in your digital library. If you want to include items found elsewhere on the web, you can import those products with the clipping tool and add them all to your client presentation.

ON THE SAME PAGE

This is a solution that enables you to convert product collections into sleek presentations into budgets and reports, all with just a few clicks. No need to copy and paste or create separate presentations from scratch. It’s a centralized platform for all of your communication, both with your team and with your clients. You can comment on items with your team or use the drop-down menus to update their schedule and status. Keep track of your clients’ comments and item approvals in the same place. StyleRow also features an efficient filtering system so you can instantly sort by multiple criteria or create your own custom tags.

PROJECT BUDGETING AND ACCOUNTING

StyleRow syncs to QuickBooks in order to simplify accounting. The budgeting tool lets you set a target range with alerts if you add products that take you over budget. You can also generate beautifully branded proposals. Select the details you’d like to share with your clients, such as your purchasing fee or margin, and automatically produce a custom presentation, which can be exported as a PDF with your logo.

If you’re looking for a solution to lighten the administrative workload in your design firm, you can try StyleRow with a free 14-day trial, as well as schedule a one-on-one demo with a StyleRow Concierge to get a closer look. Premium membership is good for unlimited users and unlimited projects and costs $133 per month or $1599 per year.

www.stylerow.com

Get Your Travel On With These Top 5 Ideas Fro Your Next Vacation

We are so proud here at Elite Design Assistants to continue partnering with Travelgistix to bring you fun and exciting travel ideas and destinations!

Whether you'd like to escape to a family paradise with a touch of Disney magic in Hawaii or embark on a breathtaking train journey through Switzerland, the world is full of wildly different paths for you to explore. With help from Travelgistix, you'll discover fascinating hidden gems and unique experiences in any way you choose to travel. So, don’t hesitate to contact Staci at Travelgistix today to start planning - she’s here to help with whatever's next on your bucket list.

Logistics professional Staci Spittler started Travelgistix as a way to share her passion for travel. She believes there is some place for everyone and it’s her mission to help clients realize their travel dreams.

Travelgistix specializes in Active & Adventure Travel, All-Inclusive Resorts, Beach/Sun, Family, Food & Wine, Group Travel, Villas, and Yacht Charters.

Staci put together these great ideas and I couldn't be more excited to share them with you.

1. Spring Into Magic: Aulani, A Disney Resort & Spa

Don't miss out! Plan a spectacular springtime escape with this special offer at Aulani, A Disney Resort & Spa in Ko Olina, Hawai`i. Save up to 20% on select rooms for a 5+ night stay or 15% on a 4-night stay from 4/16/22 to 6/5/22. Check out the full details of this destination here.

2. Go Beyond the Flight: Delta Vacations

Step off your flight to expert-vetted resorts and experiences with up to $350 off per booking — a deal exclusively for SkyMiles Members. Learn more about this great offer here.

3. Atlantis Paradise Island, Bahamas: Journese

Surrounded by the bluest ocean and five miles of private white-sand beaches, Atlantis Paradise Island, The Bahamas, invites you to experience a world of unforgettable adventures. Stay 4 nights or more and enjoy a $200 resort credit. Check out the full details of this destination here.

4. Caribbean Escapes: Travel Impressions

Escape to a time and place a world away, with colonial architecture on romantic estates or resorts that provide modern luxury at its finest. Enjoy exclusive perks, up to $600 in Resort Credit, plus kids and teens stay FREE! Check out our website here to learn more.

5. Switzerland by Train: Railbookers

There's no other country that does stunning scenery quite like Switzerland, and it's all accessible by train. Save $250 per couple on Switzerland vacations inclusive of 7 nights or more. Check out our website here to learn more.

If one of these ideas or destinations sparks something in you, reach out to Staci and let her know that Danae from Elite Design Assistants sent you.

Happy Traveling!

https://www.travelgistix.com/

staci@travelgistix.com

303-910-4468

Best Project Management Software for Interior Designers

I work with a lot of interior designers and they use a variety of project management software including Studio Designer, Ivy/Houzz Pro, Design Manager, Mydoma, self-hosted and more. Which one is best for you? Hopefully, the information below will help you to decide.

Studio Designer

Studio Designer claims to be the leading application for interior design professionals. It provides project management and accounting systems for its users, and it includes a client portal to facilitate collaboration and item approval.

It is a very robust and extensive program for every operation a design firm could face. This is a one-stop shop for all your interior designer application needs. Because of this, Studio Designer can feel overwhelming for a novice designer. It is an accounting program and project management program wrapped up in one. You can manage your entire business from this program. Accounting, Expediting, Ordering, Timelines, Reminders, Logistics, Inventory and so much more.

This program is very technical, and you may need an accountant who specializes in the program.

Pricing:

  • Basic $48/month

  • Professional $64/month

Try it: Studio Designer does not offer a free trial, but you can sign up for a live online demo of the platform. www.studiodesigner.com/

Design Manager

Design Manager is an all-in-one software for project management, purchase order tracking, accounting, reports, inventory. Since Design Manager isn’t super user-friendly, it is often used by established design firms. Their website claims 70% of interior designers prefer Design Manager over QuickBooks.

Design Manager is the leading project management and accounting software for interior designers. Created in 1984 to respond to the requests of local interior design firms, it expanded into a nationwide software company and became one of the first providers of cloud-based design software.

“Because design firms have specific needs that cannot be answered by conventional software, it is our mission to provide a product that is dedicated to serving the design community. We deliver software that saves time, money, and frustration while eliminating countless hours of paperwork.”

Pricing:

  • DM Cloud $65/month

  • Save 10% by paying annually

Try it: They offer a free 30-day trial at www.designmanager.com

Gather

Gather is a cloud-based platform trusted by some of the industry’s top professionals. From the get go, this platform has designers in mind, as it is one of the most visually appealing options. Its organization, data entry and catalog system are intuitive and makes it all easily accessible. With it, you can produce reports and design deliverables while staying on top of important dates. Gather also facilitates communication by incorporating a real-time chat and allowing comments on products, as well as item approval from clients. Quickbooks integrates with Gather.

Unlike many other platforms, the pricing structure starts from a small team package, rather than individual rates, while the larger packages offer some additional features.

Pricing:

  • Studio (up to 5 users) $199/month or $1980 annually

  • Firm (up to 10 users) $349/month or $3480 annually

  • Enterprise (more than 10 users) contact for custom pricing

Try it: Gather offers a free 14-day trial. www.gatherit.co

Mydoma

Mydoma is a great organizational tool for your interior design projects. Many designers love the systems and processes and creating automation so that your business runs more smoothly, and Mydoma helps with this. The Mydoma platform helps with the onboarding process, a place to keep project info (e.g. space info, before images, measurements, inspiration images), and a place to collaborate with your clients. By using Mydoma, you are creating an online design studio/project binder to collaborate with your clients. You can have new clients sign contracts, fill out an onboarding questionnaire, and send initial payment all within the program. It’s a great option if you do e-design or offer smaller design packages.

This software is limited if you run a full-service interior design firm. For accounting, you can integrate Mydoma with QuickBooks, among other tools, but that means a double entry for products and adding QuickBooks monthly fees to your total cost.

Pricing:

  • Solo $59/month or $599 annually

  • Team $79/month or $799 annually

  • Agency $129/month $1299 annually

Try it: Free 15-day trial. www.mydomastudio.com


Want to learn more?

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Ivy/Houzz Pro

Acquired by Houzz in 2018, Ivy was absorbed by the Houzz Pro management tool. This acquisition has been met with certain hesitation and questions about the changes in its features and the possible implications that their privacy policy could have on designers’ work.

Nonetheless, Houzz Pro is a user-friendly option, designed to expedite the process of proposal creation, sourcing, invoicing, purchasing, and tracking. It also lets you build plans in 2D and tour clients in 3D. Houzz Pro makes it easy to create your own catalog of products and design mood boards within the same platform. You can choose between different plans depending on the features you need.

Pricing:

  • Starter $65/month

  • Essential $99/month

  • Ultimate $399/month

Try it: You can try the Starter or Essential plans for free for 30 days. www.houzz.com/pro

DesignDocs

DesignDocs is a total project management and online accounting solution for the interior design industry. Founded by a husband and wife team (a Chartered Accountant and a Designer), DesignDocs provides a full suite of business management tools for interior designers. Additionally, the system gives access to valuable financial reports so designers can gain a strong understanding of their profit margins and identify areas in their business where they can increase revenue.

The software is ideal for full-service design firms who are looking to increase profits, improve their operational processes, and/or scale their businesses.

Pricing:

  • Solo $69/month or $708 annually

  • Professional $98/p month or $1056 annually (minimum of 2 users)

Try it: Free 14-day trial. www.designdocs.com

Binary Management

BM consolidates 4 fundamental components: planning, costing, tracking, and reporting. Its design templates make it easy to get started, while its planning tool allows you to break your project down into stages or deliverables. The costing tool produces a full project program and payment schedule with all invoice payments highlighted. Each design team member can monitor their delivery and deadlines through their personal calendar and instantly notify their team leaders when a specific task has been completed. BM’s tracking and reporting features offer clear pictures of each stage of the design process and highlight areas that can be optimized for greater profitability.

Pricing:

  • $10/month or $93.60 annually

  • $20/month or $187.20 annually

  • Custom pricing options available for large enterprises

Try it: Free 14-day trial. www.binarymanagement.com

Indema

Indema states that they are the only tool your interior design firm needs. This cloud-based platform offers task management, time trackers, and project reports to stay on top of your business performance. On the other hand, Indema covers your needs for contact management and contracts. Use the project or task templates and create vision boards with their clipper tool, keeping products organized and easily shareable with clients and vendors. Not only can you automate emails and billing for greater efficiency, but also social media posts, which is a feature that many other platforms do not include. However, similar to some others, Indema is designed to sync with QuickBooks for your accounting needs.

Pricing:

  • Single $35/month or $385 annually

  • Group $55/month or $550 annually

  • Hub $75/month or $674 annually

Try it: Free 15-day trial. www.indema.co

Self-hosted

I know more and more interior designers who are going to a self-hosted type of program. They use landing pages on their websites, Pinterest, spreadsheets, and processes to stay organized and on top of their businesses. This isn’t for everyone, but if you are looking for a cost-effective way, you may be interested in checking out a self-hosted system.

If you are between a few options, take advantage of the free trials to see what works best for you and your team. Don’t be afraid of transitioning to a new platform, because the right solution will revolutionize the success of your business. As always, feel free to reach out if you have questions!

xx, Danae

Marketing Tips and Tricks for Designers

The idea of marketing and advertising goes centuries back, but it’s more crucial than ever to succeed in the increasingly competitive interior design industry. More than ever, you have to demonstrate what sets you apart from other designers to create a name for yourself. Larger design firms often have an in-house marketing team dedicated solely to developing and enhancing their corporate or brand identity and attracting ideal clients. Here are some key strategies you can apply to up your marketing game.

Show who you are

First and foremost, you should have a clear concept of the image you wish to project. You can more easily carve out a niche for yourself in the market if you offer unique services and have a signature design style. Perhaps your studio prioritizes sustainable materials or specializes in unconventional shapes and designs. Whatever your distinction may be, you should fully express it across every platform you use. Let potential clients get to know you by sharing behind-the-scenes content, and your company will feel real and approachable.

Connect with your target client

Once you know what your message is, consider who your target customer is most likely to be. Do you lean toward a traditional or classic style? You can find your audience by setting up ads on Facebook. Do you specialize in newer styles, such as industrial or bohemian? Instagram is the most popular platform among younger consumers. Looking for opportunities to design or collaborate with other businesses? Spruce up your profile and stay active on LinkedIn. By expanding your online presence, potential clients will begin to recognize and trust your company.

Inform, Inspire, Interact

The content you share should inform your audience about who you are and what it is that you offer. Highlight positive reviews that endorse the experience of working with you. Make them dream of the home or spaces they themselves could enjoy by posting stunning photos of your projects. Interact with your audience and encourage interaction through actions such as creating polls or responding to comments whenever possible. Not only will this boost your content’s position on social media, but it will strengthen your connection with these leads.

Give before you receive

Gain more engaged followers who are more likely to turn into clients by offering them something of value even before they reach out. Some designers host weekly or sporadic live sessions online in which they answer viewers’ burning design questions. Others create free newsletters or mini webinars, which is valuable content that builds their confidence in your expertise. And if they decide to hire a professional designer, you will be their first choice.

Marketing is truly a world unto itself, and you may want to delegate certain tasks, such as website building, social media, and ad campaign management, to an expert in the field. However, wherever you are in the process of growing your company, there are always steps like those above that you can take to launch your design studio in the right direction.

xx, Danae

6 Simple Hobbies You Can Start Today!

The past few years have shown us that having hobbies and activities in our lives that are exciting and inspiring is a must! When we don’t have a hobby to look forward to, we tend to fall back on the same mundane things, like binge-watching shows over and over. Instead of wasting our time with the mundane, it’s time to find a new hobby!

The best part about hobbies is that you decide how you want to do them. There are no rules! 

I have compiled a list of 6 simple hobbies you can start right now that don’t require a lot of money or equipment upfront. They also can fit into busy lifestyles and aren’t complicated to the point that you’ll never end up doing them. Maybe you already enjoy some of these, tried others, but I urge you to try implementing something out of your normal routine or current list of hobbies to see if you like it. Who knows, it could just be your new favorite thing to do!

  1. Learn Calligraphy and Hand-Lettering: Most of us have seen those videos on Facebook and Instagram of artists drawing beautiful calligraphy. It’s mesmerizing to watch. But even the most skilled calligraphy artists had to start somewhere. There are multiple ways to try your hand at this hobby, you can search for video tutorials, purchase a calligraphy guide that gives you drawn-out steps, or even pull up some of those videos you were entranced by and try to mimic what they are doing. Remember, you don’t need any fancy drawing tools or guides to start trying out this hobby.

  2. Journaling: With all the thoughts and ideas floating around in our heads, journaling can be a great way to organize and process everything we are contemplating. Taking a few minutes every day to jot down what you’re thinking, feeling, or even what you’re wanting to do can actually be therapeutic and improve your mood. If you suffer from writer’s block or “blank page syndrome,” try a journaling prompt book for inspiration.

  3. Take a Daily Walk: Taking a walk outside each day is a perfect hobby if you’re wanting to spend more time in nature. It’s a great way to get some fresh air, witness new sights and sounds, and nothing clears the mind better. The best part, it’s FREE. You can also add in longer hikes if you’re up for it. It’s a great way to see some beautiful sites, and if you have a dog, bring your furry friend along, you know they’ll enjoy it. 

  4. Follow Along to an Online Video Workout: Going to the gym can be a chore, pair that with running aimlessly on a treadmill, and you’ve got a problem. Try mixing it up by following along to an online video workout. There are so many different types that you’re bound to find one you like: yoga, cardio dance, balance training, just to name a few. Having someone on screen can help you stay motivated too.

  5. Indoor Gardening: Don’t have time for an oversized garden plot outside? And the even bigger question, how are you supposed to garden during the winter? Well, the answer is simple - Indoor Gardening. Many of us have limited space, and really can’t give the kind of commitment that a large garden would require. That’s why having a small kitchen herb garden or even having several house plants can bring this hobby to the forefront of our lives.

  6. Cooking: Most of us are not professionally trained as chefs, and when faced with having to cook for the family every day, it quickly becomes a chore rather than a fun hobby. But surprisingly, cooking can be meditative and relaxing, especially when you try a new recipe and take your time at it. Ask a friend or family member for their favorite recipe. Try cooking a healthy meal, or a recipe from a different culture. The possibilities for cooking are endless. 

Having an exciting and inspiring hobby brings you so many benefits, from igniting your creativity to having intentional “me” time. By finding the hobby that sparks that fire within you, you will find your sense of purpose, and ultimately feel more fulfilled. 

xx, Danae

LAST CHANCE and FINAL DAY to Enroll in The Interior Design Standard!

As you know, I’m here to share with you the helpful tips, tricks and information I learn in the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. Once again, I want to share with you a business program I came across that’s goal is to improve the interior design industry one design firm at a time.

The Interior Design Standard, created by East Coast interior designer Sandra Funk (House of Funk), is making a huge impact on a number of interior designers’ businesses across the country.

Why is this program making such an impact? Because the Interior Design Standard is House of Funk’s business structure. That’s right! The program includes a variety of modules with templates, processes, tools and tech for designers to implement the structure into their own businesses. Within each module are videos explaining the ‘why’ behind Funk’s processes, with her personal experiences and lessons learned weaved in.  

The program is delivered in a friendly digital format. Designers receive lifetime access, live virtual community events and access to the ultimate design community: the Standard Inner Circle. “Our mantra is ‘Rise, Designers, Rise’. By helping one designer at a time, we hope to see the entire design industry improve,” says Funk.

I want to tell you a little bit more about the designers that the Standard will benefit the most.

  • They've been in business for at least two years

  • They have at least 2 team members

  • Interior design is their calling - they've got the design stuff locked down

  • They're ready to level up and break into the luxury design market

  • They desire to have more confidence, joy, creativity, freedom... and profit

Of course, the Standard is not exclusive to designers that check every box, but their data and testimonials have shown that this is who has fantastic results with the Standard. 

This program is perfect for any designer who needs organized processes, wants to learn more about how a thriving and successful design practice does it and wants to bring the joy and passion back into their business.

They give you digestible video explanations accompanied by Sandra’s process, broken down into step-by-step tasks for you to download and customize for your business. Here are a few of the highlights:

  • Interior Design Services Agreement

  • 20+ Client email templates

  • Trade Agreement

  • HR Docs galore (job listings, roles and responsibilities, employee agreements with office policies, onboarding processes and more) 

  • Full Service Asana template (100+ tasks of our detailed full service and build/renovate process)

  • Potential Client Asana template (detailed tasks outlining and digging into this process from initial outreach to onboarding)

  • And tons of bonuses that will knock your socks off!

Plus, anyone who signs up using my link below will get our Passive & Multiple Income Streams for Interior Designers e-Book for FREE along with a FREE t-shirt from Elite Design Gifts*!

Enrollment only happens twice per year and the next enrollment period is in March 23-30, 2022. If you are interested, you can sign reserve a spot now by clicking this link https://interiordesignstandard.com/danae.

*The free e-Book will be sent via email 60 days after payment in full for The Interior Design Standard is paid. The free t-shirt will be mailed 60 days after payment in full to The Interior Design Standard is paid.

As always, please feel free to reach out if you have questions!

I hope you have a wonderful day!

xx, Danae

Passive Income for Interior Designers

Between meetings with clients, laying out floor plans, to just finding time to be creative, interior designers are busy, to say the least. That’s why thinking about and implementing a passive income stream is the right move for you. NOW!

But what is passive income?

Passive income is a way you can earn money for your business that requires little to no hands-on involvement or effort after initial setup.

Wait… What? Yes, you heard me correctly. You can earn money for your business without always having to trade your time for it. 

By setting up various passive income streams, you can do double duty on earning money. Not only will you be able to spend your actual time working with clients, designing, etc, to earn money… but your passive income stream can be pulling in money as well at the same time. 

Before you start, here’s what you need to know

Passive income is not a get-rich-quick scheme. It takes time, strategy, and effort upfront. Also, just because you create something doesn’t mean it will sell. You will need to market this passive income stream for it to be successful, which will require some time and dedication each week. 

Some ideas of passive income you can implement right now

  • Digital Downloads - Create templates, ebooks, floor plans, design boards, even answer common design questions for your clients to download for a price. 

  • Courses - Create a course for purchase for either your prospective clients or for other interior designers. 

  • Online Shop - Set up an online shop selling some of your favorite pieces of decor and even your other forms of passive income such as ebooks, templates, and courses.

Things to consider 

There are a ton of passive income streams to help you earn extra money. Some are easier than others, while some require you to have a substantial existing online presence. 

  • Capitalize on Your Expertise and Knowledge - Figure out what you’re good at and what you know and use it. 

  • Experiment - Try testing out one form of passive income, if it’s not working or you don’t like it, try another. 

  • Monitor Performance - One of the keys to being successful with passive income is keeping tabs on how many times it was purchased or clicked on. If it’s not doing well, you need to change up how you’re marketing it or try something different entirely. 

Remember, having a passive income stream isn’t for everyone. It does take time upfront for set up and requires a continued time investment and strategic marketing plan for it to be successful.  But when executed properly, it can be a lucrative and viable solution to adding revenue to your business. 

For a more in-depth look at passive income, for more ideas on how to earn money, and for Q&A’s with highly sought-after industry professionals, check out our Creating Passive & Multiple Income Streams For Interior Designers eBook   

xx, Danae

Don't Miss Open Enrollment for The Interior Design Standard!

Open enrollment is coming up for the program that can help you break into the luxury market of interior design; it’s called The Interior Design Standard!

As you know, I’m here to share with you the helpful tips, tricks and information I learn in the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. Once again, I want to share with you a business program I came across that’s goal is to improve the interior design industry one design firm at a time.

The Interior Design Standard, created by East Coast interior designer Sandra Funk (House of Funk), is making a huge impact on a number of interior designers’ businesses across the country.

Why is this program making such an impact? Because the Interior Design Standard is House of Funk’s business structure. That’s right! The program includes a variety of modules with templates, processes, tools and tech for designers to implement the structure into their own businesses. Within each module are videos explaining the ‘why’ behind Funk’s processes, with her personal experiences and lessons learned weaved in.  

The program is delivered in a friendly digital format. Designers receive lifetime access, live virtual community events and access to the ultimate design community: the Standard Inner Circle. “Our mantra is ‘Rise, Designers, Rise’. By helping one designer at a time, we hope to see the entire design industry improve,” says Funk.

I want to tell you a little bit more about the designers that the Standard will benefit the most.

  • They've been in business for at least two years

  • They have at least 2 team members

  • Interior design is their calling - they've got the design stuff locked down

  • They're ready to level up and break into the luxury design market

  • They desire to have more confidence, joy, creativity, freedom... and profit

Of course, the Standard is not exclusive to designers that check every box, but their data and testimonials have shown that this is who has fantastic results with the Standard. 

This program is perfect for any designer who needs organized processes, wants to learn more about how a thriving and successful design practice does it and wants to bring the joy and passion back into their business.

They give you digestible video explanations accompanied by Sandra’s process, broken down into step-by-step tasks for you to download and customize for your business. Here are a few of the highlights:

  • Interior Design Services Agreement

  • 20+ Client email templates

  • Trade Agreement

  • HR Docs galore (job listings, roles and responsibilities, employee agreements with office policies, onboarding processes and more) 

  • Full Service Asana template (100+ tasks of our detailed full service and build/renovate process)

  • Potential Client Asana template (detailed tasks outlining and digging into this process from initial outreach to onboarding)

  • And tons of bonuses that will knock your socks off!

Plus, anyone who signs up using my link below will get our Passive & Multiple Income Streams for Interior Designers e-Book for FREE along with a FREE t-shirt from Elite Design Gifts*!

Enrollment only happens twice per year and the next enrollment period is in March 23-30, 2022. If you are interested, you can sign reserve a spot now by clicking this link https://interiordesignstandard.com/danae.

*The free e-Book will be sent via email 60 days after payment in full for The Interior Design Standard is paid. The free t-shirt will be mailed 60 days after payment in full to The Interior Design Standard is paid.

As always, please feel free to reach out if you have questions!

I hope you have a wonderful day! xx, Danae

What You Should Know about Working with Photographers as an Interior Designer

As an interior designer, the project is not complete after styling the last shelf. A quality visual portfolio of the space is invaluable in showcasing your work and attracting the kind of new clients you're looking for. Having a good relationship with the right photographer can make all the difference in the result, and that begins with coming to a clear agreement on expectations and photo usage terms. Let’s look at some points to consider when working with a photographer.

Who owns the licensing of the photos?

If a photographer shoots the photos, by default he or she owns the copyright to those images, and many will further specify this in the contract. On the other hand, if an employee of the design firm shoots the images, it is the employer who owns the copyright. However, every contract is different and all of the terms must be clearly stated so there is no room for doubt about the rights of each party. Even if the photographer claims copyright, they will usually be cooperative when it comes to the designer’s needs. That is, after all, the whole point of hiring a photographer! At the same time, as it has only gotten easier to share photos across the internet with a click of a button, if you are the copyright holder, you will have much more leverage to claim credit or even get photos taken down if necessary.

What use rights does the designer have for the photos?

Design firms generally want to be able to have free reign when it comes to posting the photos on social media and on their website, as well as for marketing and PR purposes. You also want to be able to freely offer images to magazines for exposure. The story of your project will be more appealing to top magazines if it has not yet been widely shared. If you are gracious to your photographer by negotiating for them to receive credit, it is good marketing for them as well, and it sets the tone for reciprocity.

Are you allowed to give permission to other businesses such as vendors to use those photos?

It is not as common for a design firm to license the images to vendors as it is for the photographers to do so. They may have opportunities with the suppliers of materials, fixtures or furniture that appear in the photos. However, you may be able to negotiate with your photographer to share a percentage, perhaps 10% to 20%, of those earnings. This is a point to discuss with the photographer as part of the big picture.

What should the contract include?

The contract must be comprehensive and fair. It should specify information including the legal names of both parties, start and end dates, cancellation or delay policies, copyright and usage rights, scope of photo editing work, confidentiality, liability and payment terms. Nothing should remain a verbal agreement, even if you have a good relationship with the photographer. Before signing the contract with the photographer, you must also receive permission in your contract with the client to photograph the space and use the photos publicly for marketing purposes.

How do you choose the right interior design photographer?

Look for a photographer who specializes in interiors and knows how to tell a story through their images. They should be able to take the viewer on a tour of the space in a thoughtful way so they can understand and imagine being there. A savvy photographer will ask you questions about the space, as well as your vision for the project, in order to be fully prepared for a successful shoot. If you find a photographer with compatible needs, it may open the door to establishing a mutually beneficial long-term partnership that works from a good understanding of your company's aesthetic, preferences and needs.

xx, Danae

Work With a Virtual Design Assistant (VDA) on Your Commercial Projects

We have become known for our virtual design assistant services within the residential interior design niche so many designers may not be aware that we also have very seasoned and experienced design assistants with commercial backgrounds as well.

We offer services such as:

  • Research, space plan for large- and small-scale projects.

  • Develop block plans or test fits in CAD & CET for both systems and ancillary products.

  • Respond and design per BID guidelines for RFP’s.

  • Create look books/moodboards or concept presentation layouts

  • Create drawings, layouts and renderings to communicate a design solution effectively through CET software

  • Generate detailed furniture specifications, pricing and discount for both systems and ancillary products using CAP or ProjectSpec

  • Create ancillary/systems look books or product alternates

  • Create typicals or “collaboration” areas using either systems or ancillary or both.

  • Send out quotes to ensure accuracy of pricing and manufacturer discounts.

  • Revise drawings, typicals or presentations per client/designer feedback

  • Create electrical or install documents per project needs in CET

  • Create graphic presentation, templates or any other marketing material per client standards

We are happy to discuss any other services, not mentioned above for any project.

Our commercial VDAs have worked for large scale firms, specializing in Steelcase, Herman Miller and AllSteel furniture. A few projects that are a part of their portfolios include, SailPoint, Big Commerce, Velocity Credit Union, HomeAway, Tito’s Vodka, Kaiser Permanante, UFCU, Oracle, Facebook, Adobe, SAP and Invisalign.

If you need help on your next commercial or hospitality project, please feel free to reach out!

xx, Danae

How To Balance Your Family Life And Your Business

Life can be hectic. Caring for your family and household can be a full-time job, and when you add running a business into the mix, it seems downright impossible! 

Balancing all aspects of life is an everyday struggle that all entrepreneurs face. Each demand of life requires a lot of attention, and there never seems to be enough time in the day to get to or finish all tasks. It can seem overwhelming, but by implementing small habits into practice, having dedication, and a little patience, it's possible to maintain your sanity when trying to balance your family life and your business. 

Here are a few tips, tricks, and strategies that can help you in conquering this seemingly impossible balancing act. 

Be Fully Present 

Even though multi-tasking sounds like it was MADE for entrepreneurs balancing their family life and business, it is proven that disastrous things can happen when your attention is stretched thin on too many things at once.

When it comes to juggling multiple responsibilities, entrepreneurs need to give their full attention to the task at hand, whether it’s something for work or something for your family. Being fully present can save you time. 

Create a Routine

With so many tasks to do each day for each aspect of life, creating a routine is essential for balancing your home life and business. Without a routine, you will find yourself losing track of tasks, wasting time, and ultimately feeling more stressed. Routines keep you organized and productive, and establishing set time frames for each task allows you to stay on top of things and be more efficient. That said, embrace flexibility, because we all know that things won’t always go as planned. 

Some helpful routines you can start today are: 

  • Prep a to-do list each night for the following day. 

  • Start meal prepping. 

  • Check and respond to emails at certain times of the day. 

Day-to-Day Goals

It’s a good thing to have a clear vision for your company’s long-term goals. It’s also great to have dreams and aspirations for you and your family. But have you ever paired them together? And the bigger question is how do you achieve that combined professional/personal future? 

Make it a point to have a clear and realistic objective for both your business and family every day. Ask yourself how your vision for your business helps your family and vice versa. By doing this, you will have an overall dream you can now break apart into smaller, day-to-day goals. Next, if you set aside time every morning to work on these day-to-day goals, soon, your larger dream can be achieved. 

Make Family Meals a Priority 

The idyllic idea of a family meal at the dinner table where everyone is sitting down together probably falls to the wayside when you feel you need to get back to work. But setting time aside solely dedicated to your family needs to be a priority, and mealtimes are a great way to do this. 

Mealtimes are the most sacred time for a family. It’s during these precious pockets of time that you get to bond, catch up, and cultivate that togetherness. It is proven that families that dine together are both healthier and happier.

Self Care

In this balancing act, it’s easy to forget to take care of yourself. Neglecting your mental health and physical well-being by trying to get more done at home or the office will hurt you in the long run. It’s important to find time and things throughout your busy week to recharge yourself and fulfill your own needs. By sleeping a little longer, exercising, or by unplugging mentally for even 30 minutes, you can become more effective in everything you do. Remember, building harmony between home and business starts by finding balance in yourself.

Balancing your family life and your business does seem like a daunting task. It requires not only sacrifice but effort. Ultimately, certain activities will have to be given up because they aren’t as important as others, and balancing these roles won’t happen successfully overnight. It takes you working at it to make it successful. 

By implementing some of the strategies mentioned above or some of your own, balancing your family life and your business may not seem so impossible.

xx Danae

Break Into the Luxury Market with The Standard!

As you know, I’m here to share with you the helpful tips, tricks, and information I learn in the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. Once again, I want to share with you a business program I came across that’s goal is to improve the interior design industry one design firm at a time.

The Interior Design Standard, created by East Coast interior designer Sandra Funk (House of Funk), is making a huge impact on a number of interior designers’ businesses across the country.

Why is this program making such an impact? Because the Interior Design Standard is House of Funk’s business structure. That’s right! The program includes a variety of modules with templates, processes, tools, and tech for designers to implement the structure into their own businesses. Within each module are videos explaining the ‘why’ behind Funk’s processes, with her personal experiences and lessons learned weaved in.  

The program is delivered in a friendly digital format. Designers receive lifetime access, live virtual community events, and access to the ultimate design community: the Standard Inner Circle. “Our mantra is ‘Rise, Designers, Rise’. By helping one designer at a time, we hope to see the entire design industry improve,” says Funk.

I want to tell you a little bit more about the designers that the Standard will benefit the most.

  • They've been in business for at least two years

  • They have at least 2 team members

  • Interior design is their calling - they've got the design stuff locked down

  • They're ready to level up and break into the luxury design market

  • They desire to have more confidence, joy, creativity, freedom... and profit

Of course, the Standard is not exclusive to designers that check every box, but their data and testimonials have shown that this is who has fantastic results with the Standard. 

This program is perfect for any designer who needs organized processes, wants to learn more about how a thriving and successful design practice does it, and wants to bring joy and passion back into their business.

They give you digestible video explanations accompanied by Sandra’s process, broken down into step-by-step tasks for you to download and customize for your business. Here are a few of the highlights:

  • Interior Design Services Agreement

  • 20+ Client email templates

  • Trade Agreement

  • HR Docs galore (job listings, roles, and responsibilities, employee agreements with office policies, onboarding processes, and more) 

  • Full-Service Asana template (100+ tasks of our detailed full service and build/renovate process)

  • Potential Client Asana template (detailed tasks outlining and digging into this process from initial outreach to onboarding)

  • And tons of bonuses that will knock your socks off!

Plus, anyone who signs up using my link below will get our Passive & Multiple Income Streams for Interior Designers e-Book for FREE along with a FREE t-shirt from Elite Design Gifts*!

Enrollment only happens twice per year and the next enrollment period is March 23-30, 2022. If you are interested, you can sign reserve a spot now by clicking this link https://interiordesignstandard.com/danae.

*The free e-Book will be sent via email 60 days after payment in full for The Interior Design Standard is paid. The free t-shirt will be mailed 60 days after payment in full to The Interior Design Standard is paid.

As always, please feel free to reach out if you have questions!

I hope you have a wonderful day!

xx, Danae

How to Enhance Your Creativity as an Interior Designer

Do you ever feel like you lose your creative drive when you're in the middle of a busy week? We've all been there. Today on the blog, we're sharing tips to enhance your creativity as an interior designer. 

Visit somewhere new

Sometimes, it’s all about perspective. Whether you're looking for a distraction-free space, or simply looking for inspiration for your next project, changing your physical location can be the key to getting in the zone.

Visit a local coffee shop where the decor gives you plenty of ideas, or try a new spot to work for a while and draw inspiration. Forget your to-do list completely and head to a museum or historical building. 

Go on vacation simply for enjoyment (and not just for work). New cultures, music, and architecture can help boost creativity and let your imagination take flight. You’ll return feeling ready to dive into the projects that require your most unique ideas. 

Spend time outdoors

It’s no secret that nature can boost your creativity. The ever-changing landscape of a sunrise or sunset can be the perfect muse for a new color palette. Visit a local park or simply walk outdoors near your home. Bring a camera with you and take photos of the scenes that speak to you. Reference these photos later when you’re in the middle of a big design. 

Collaborate with others

Do you have a friend that you love to bounce ideas off of? Give them a call! Sometimes just talking with someone else can be instrumental in boosting your creativity and giving yourself a confidence boost for an awesome idea. 

Each individual’s unique experiences allow them to have a different perspective, which can help validate and spark new ideas. Grab a drink at happy hour with a friend or go for a walk to not only stimulate conversation, but to also draw inspiration from nature. 

What inspires you? We’d love to hear from you. 

xx Danae

Meal Planning - The Secret to a Successful Week

Happy Saturday! Today we’re chatting about meal planning and how prepping your meals in advance can help set you up for a successful week. 

We’re sharing tips and tricks from Kitchenda’s blog post, Why Experts Recommend Meal Planning for Every Home. You can read more here.

You’re busy running around to client meetings and running your business, so consider setting yourself up for a great week by following these simple meal planning trips. 

Meal planning can help improve health, save money, and increase weeknight downtime (I’m sure we can all use more of that).

Here are a few meal planning steps to help set you up for a successful week.

Understand your schedule

The first step is to open up your planner. What days do you have back to back meetings? Which evenings will you be home late? Knowing the answers to these questions will help you decide which meals and food should be planned for each day. Your meal prepping routine can include options for breakfast, lunch, and dinner or just a few meals each day if you have other plans, such as a networking lunch. The key is to plan ahead and be aware of your schedule.

Know your inventory

Do you have a fully stacked pantry or is your fridge empty besides some leftover takeout? No matter where you’re starting, it’s important to take inventory of the ingredients you have on hand. This helps you become aware of your starting point and make grocery shopping so much easier. 

Plan recipes for the week

Once you know what you have on hand and what your schedule looks like for the week, you can plan what recipes you’re going to make for each day. Pinterest and Google can be a great resource to help find recipes that use ingredients you already have. Once you’ve narrowed down your recipes for the week, make a list of any missing ingredients you need. Then you can head to the grocery store and stock up on any necessary items to begin your meal prep.

Do you find meal planning to be a valuable tool to setting up your week? 

xx, Danae

Project Management Software for Interior Designers

Project Management Software can be a game changer for your business. There are so many effective options out there… So how do you decide which software is the best for you? We’re highlighting four project management programs that can help take your business to the next level. 

Monday.com

As an interior designer, Monday.com  is a project management software that can help you manage vendors, contractors, and clients, manage inventory, and collaborate with your team, track and bill your time or create purchase sheets. You can store contact information, collaborate, and keep everyone in the loop. This makes Monday.com a great resource for a team of designers or a solo designer who wants to manage workflows with other vendors and contractors. 

Pricing:

Individual - $0 forever 

Basic - $8 per team member / month 

Standard - $120 per team member / month

Pro - $16 per team member / month

Get started here.

ClickUp

ClickUp is another great project management tool that can boost productivity. ClickUp offers spaces, where different aspects of your business or design business are stored. It also provides templates for interior designers that can allow you to store your specs, images, and proposals all in one place. This software is helpful for improving delivery times and tracking project statuses to stay on track and meet client expectations. 

Pricing:

Free Forever - best for personal use

Unlimited - $5 per month and best for small teams

Business - $9 per month and best for mid-sized teams

Business Plus - $19 per month and best for multiple teams

Try it here.

Asana

Asana is a project management tool that allows you to track and manage your work, use commenting to ask questions and provide feedback on tasks, and to easily find files related to various projects. Asana is a great tool for teams to track their projects, allowing design requests, teamwork feedback, and collaboration to take place easily among team members. 

Pricing:

Basic - $0 for individuals or teams just getting started

Premium - $10.99 per user per month 

Business - $24.99 per user per month

Sign up here.

GatherIt

GatherIt is another great Project Management tool for interior design teams that employs a visual approach to organization. This program allows teams to collaborate and have easy access to important project information. This software specifically helps visually organize projects, source products faster, stay on top of status dates and produce resorts and design deliverables. 

Pricing:

Studio $199 per month

Firm $349 per month

Start a free trial here.

Each of these software programs have different benefits and features that uniquely make them the best fit for your business. Consider trying out a free trial or continuing to research how other designers are using these programs to help decide which software is the best option for you. 

Are you looking for more resources that can help your business? Check out our other resources here.

xx, Danae

Should You Join A Buyer's Group?

Are you tired of being shopped by all of your clients? Are you frustrated that your trade discount isn’t large enough to add your markup and still be less expensive than retail? Savvy consumers are shopping everything these days and one of the biggest frustrations I see are interior designers tired of their clients shopping them online.

Buyer’s groups are hoping to change that for the industry. So what is a buyers group? A buyer’s group is a group of similar independent businesses coming together to leverage their combined purchasing power to receive better net costs and terms on the products and services they buy/use.

In the interior design industry, many buyer’s groups are comprised of a small group of designers located in the same region that all know each other. Unless you know someone in the group, they can be hard to find. This is one of the reasons why Heather McManus and her partner Tracey Taylor created The Designs Collaborative. This group is open to interior designers across the U.S. and Canada.

Another major reason The Designs Collaborative was created was because Heather became frustrated with vendors threatening to remove her stocking dealer price when she didn’t meet their yearly minimum. She decided it was time to get creative and comprised a way to not only help herself but also her fellow designers.

The Designs Collaborative started with five people and has now grown to 150 members and over 200 vendors. Interior designers need to apply for membership on the website and if accepted pay a membership fee of $370 per year, which is about $30 per month. Benefits of being a part of the group include:

*Stocking dealer price plus 10%
* A Facebook group
*Monthly masterminds
*Emergency fund for extenuating circumstances
*Discounted price on coaching

Working with a buyer’s group can not only save you time and money, it can continue to make you competitive in the industry. You will be able to take advantage of new purchasing power due to the pricing and revenue, plus instead of hiring full-time staff to help with sourcing and deciding what to charge, many interior designers can now hire a virtual design assistant at a fraction of the cost to help with their sourcing needs.

According to Heather, The Designers Collaborative is comprised of a group of kind, honest and hard-working interior designers. The members really love the group and are grateful for its existence.

For more information about The Designers Collaborative, please check out www.thedesignerscollaborative.com or contact Heather McManus at admin@thedesignerscollaborative.com.

**When considering working with a buyer’s group please do your research, get references and make sure you understand what your membership entails. There are some excellent groups out there, such as The Designers Collaborative, but there are others who may not be structured properly or are not prepared for extenuating circumstances.

Fashion Favorites for Interior Designers

Are you going through your closet this weekend? Between client meetings, running around to different projects and working at an office or at home, you’re always on the go. It’s important that you feel your best and can show up confidently. 

I’m sure you’ve heard this before, but how you dress and present yourself is important. This has nothing to do with your clients, although, of course, they are important too. But this is really about YOU feeling confident in the way you look. 

Have you ever put on an outfit, looked in the mirror...and thought WOW I look good. Then you go to your client meeting and you just carry yourself in a different way? And of course, the client starts the project. 

That is no coincidence. Your confidence is everything! And if you dress well, you will appear more competent and powerful. 

Because of this, I put together this board of some mix and match outfits that I think interior designers will not only love, but will feel amazing in. This board is designed so that you can mix these pieces however you want. 

Beyond fashion choices, here are a few extra tips for feeling confident when headed into a design meeting. 

  • You are the expert: Never forget this! This person decided to book a consultation because they know that you know much more than they do about this subject (or let’s hope they do….we’ve all had “those clients.”)

  • You are worth the price you charge: If you’re struggling with this one, just remember those projects where you charged too little for your services and it felt like your soul was aching. We’ve all been there. Maybe we’ll do another email on how to figure out what to charge for your services. hmmmm….

  • Plan: If you are just starting out OR if you are a seasoned designer, plan out some talking points. How will you bring up your processes? In what order will things be discussed? Is there a way you can make the verbiage easier for your client to understand? Is there anything you would like to change from your last project? Can you provide visuals for them so that the process is more exciting? 

How do you show up for client meetings? We’d love to hear any confidence-boosting tips that you may have. 


Click here to shop this look:

Have a great weekend!

xx, Danae

Get Published - How to get your work featured in a magazine

Having your work featured in a magazine is an accomplishment to celebrate! You’ve worked hard to create a space worth sharing… so how do you go about seeing your work published in a magazine? We’re sharing a handful of tips that can help you get your work featured.

Keep it offline

This first piece of advice may seem counterintuitive. Wouldn’t a high profile project that draws lots of attention be a great project to feature? The answer is yes; however, magazines are looking for original content to feature. You can share bits and pieces of your project in Instagram stories, where they expire after 24 hours, but wait to add this project to your portfolio until after your article has been published. Once your work is out there, go crazy sharing it on social media and updating your portfolio. This is a great opportunity to mention the feature as well. 

Hire a professional photographer

While this piece of advice is important for all your projects and work featured in your portfolio, it is especially necessary to hire a professional photographer to capture photos of your projects that you’d like to send to magazines. High quality photos make all the difference.

Keep it exclusive

Focus on reaching out to one magazine at a time. It can be tempting to reach out to many different journals and magazines to increase your odds of getting published in at least one, but an exclusive feature is much more appealing. Be patient, it may take time to get your project featured in a magazine that is the right fit, but persistence will pay off.

Focus on the story

While beautiful photos are essential, an interesting story will captivate the audience. What made your project unique? Did you use different materials or experience any particular hardships during the design or construction process? What was your inspiration? Did the client have a good story you can share? Focus on the story behind the design when you pitch your project. 

Have you had your work published? Share your publication with us – we'd love to hear from you!